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2017 IDC Marketing Asset Overview
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Grow the Core: Scotch® Home and Office Tapes
Sales Tools Samples/Offers On-line Brand OTT/Insights Adjacency Recommendations First in Search Recommendations
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Grow the Core: Scotch® Packaging Tapes
Brand OTT/Insights Sales Tools Samples/Offers On-line Adjacency Recommendations First in Search Recommendations Two New Claims to Highlight 40X Stronger Guaranteed to Stay Sealed!* Applies to 3850/142/3750/G
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Grow the Core: Post it® Notes, Flags and Tabs
Sales Tools Samples/Offers On-line Brand OTT/Insights
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2017 Back to School Marketing Program Influencer
National Program Components Available to Activate: Campaign Guidelines, Key Visuals National In-Store Display and On-line Creative Six (6) social media posts Douglas (with a focus on Facebook and Instagram). Retailers can re-gram, re-post, re-tweet once the Post-it® Brand shares out post on Gabby Douglas. Four (4) :15’s Videos – Gabby’s Goal Board – Shared on social media or used in-store. Unlimited Post-it® Perks s with retailer-specific segmentation. Unlimited sizes digital banner ads and HTML’s – no retailer logo located inside creative ad unit. Unlimited retail print circular and sampling – no retailer logo located inside creative ad unit. Unlimited retail FSI couponing – no retailer logo located inside creative ad unit. Dates available June 1, 2017 – September 30, 2017
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Grow the Profitable Adjacencies: Collaboration
Sales Tools Samples/Offers On-line Brand OTT/Insights
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Grow the Profitable Adjacencies: Laminating
Brand OTT/Insights Sales Tools Samples/Offers On-line MWG currently has small quantity of thermal pouches
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Grow the Profitable Adjacencies: Workspace & Privacy Filters
Brand OTT/Insights Sales Tools Samples/Offers On-line
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Q1 2017 Jan Feb Mar
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Q2 2017 Apr May Jun
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Q3 2017 Jul Aug Sep
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Q4 2017 Oct Nov Dec
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