Presentation is loading. Please wait.

Presentation is loading. Please wait.

2017 IDC Marketing Asset Overview

Similar presentations


Presentation on theme: "2017 IDC Marketing Asset Overview"— Presentation transcript:

1 2017 IDC Marketing Asset Overview

2 Grow the Core: Scotch® Home and Office Tapes
Sales Tools Samples/Offers On-line Brand OTT/Insights Adjacency Recommendations First in Search Recommendations

3 Grow the Core: Scotch® Packaging Tapes
Brand OTT/Insights Sales Tools Samples/Offers On-line Adjacency Recommendations First in Search Recommendations Two New Claims to Highlight 40X Stronger Guaranteed to Stay Sealed!* Applies to 3850/142/3750/G

4 Grow the Core: Post it® Notes, Flags and Tabs
Sales Tools Samples/Offers On-line Brand OTT/Insights

5 2017 Back to School Marketing Program Influencer
National Program Components Available to Activate: Campaign Guidelines, Key Visuals National In-Store Display and On-line Creative Six (6) social media posts Douglas (with a focus on Facebook and Instagram). Retailers can re-gram, re-post, re-tweet once the Post-it® Brand shares out post on Gabby Douglas. Four (4) :15’s Videos – Gabby’s Goal Board – Shared on social media or used in-store. Unlimited Post-it® Perks s with retailer-specific segmentation. Unlimited sizes digital banner ads and HTML’s – no retailer logo located inside creative ad unit. Unlimited retail print circular and sampling – no retailer logo located inside creative ad unit. Unlimited retail FSI couponing – no retailer logo located inside creative ad unit. Dates available June 1, 2017 – September 30, 2017

6 Grow the Profitable Adjacencies: Collaboration
Sales Tools Samples/Offers On-line Brand OTT/Insights

7 Grow the Profitable Adjacencies: Laminating
Brand OTT/Insights Sales Tools Samples/Offers On-line MWG currently has small quantity of thermal pouches

8 Grow the Profitable Adjacencies: Workspace & Privacy Filters
Brand OTT/Insights Sales Tools Samples/Offers On-line

9 Q1 2017 Jan Feb Mar

10 Q2 2017 Apr May Jun

11 Q3 2017 Jul Aug Sep

12 Q4 2017 Oct Nov Dec


Download ppt "2017 IDC Marketing Asset Overview"

Similar presentations


Ads by Google