1. Amadeus Air preferences
Right provider, right market, right time
Author, Department
Place, Date

2. The business challenge
Meet major challenges In a volatile travel environment, building strong relationships with preferred providers, having full control over which carriers are sold in which markets, at which time and assuring optimal revenue from sales are major business challenges.      
Increase yield In the domain of air preferencing, Amadeus provides customers with targeted selling for both airline and route selection, fine tuned for each travel market and point of sale, favouring high yield travel solutions providing enhanced revenue and reduced workload.

3. Sell what is most profitable for your business
With a single tool that:
Is cost-effective and easy to use
Ranks travel solutions and routes
Reinforces partnerships and maximises revenues
Improves my product offer
Improves market segmentation
Improves customer service

4. Amadeus Air Preferences solution
For the first time, travel agencies can drive the selection and sequencing of air travel solutions using their own business rules, rather than simply filtering the regulation Neutral Air response
Amadeus Air Preferences enables customisation of air availability, schedule and timetable displays. A biased display is returned to travel agents according to the travel agency’s own preferences.

5. Set rules: include, exclude & rank flights
Sell the right provider to the right market at the right time
90% of bookings made on the first screen
70% of bookings from the first 3 lines

6. What our customers say
Customers in Spain and the UK moved sales from non-preferred to premium providers by up to 15% in the first months of piloting
A pilot customer performing 55M availability, schedule and long sell transactions in Scandinavia, France and Benelux confirmed that 75% of the look traffic is on the first screen when they use the Amadeus Air Preferences biased display as the default display.

7. Benefits and business impact - 1
Complete control over what is displayed and sold
Take control
YOU decide what is displayed in availability, schedule & timetable displays
The biased display is the default display
You decide who sells what, where and when
Get instant proficiency
No training required for travel agents
Uses standard Amadeus Air entries
Java-based Graphical User Interface guides the administrator workflow
Cost-effective, easy to use solution
Improve your negotiating power
Give display preference to partners that offer the best margins
Promote preferred carriers. Demote/exclude/blacklist other carriers
Drive business to airlines, hubs, types of flight
Reinforce partnerships & maximise revenues

8. Benefits and business impact - 2
Optimise your Point of Sale strategy
Tailor your travel preferences
By point of sale from global level down to an individual office ID
By route from global level down to individual route or airport pair
Improve customer service
Care for your customers
The perfect complement to Amadeus Travel Preferences Manager
Make the best offer and increase customers confidence and loyalty
Stay ahead of the competition
Update preferences instantly in real time
Impose your distribution preferences while respecting clients’ preferences
Improve productivity and outpace the competition

9. Control what is displayed and sold
Rule defined for:
Point of sale
Market 1
Market 2
Who’s asking?
From where?
To where?
Rule defined by:
Owner
Rule
Rank
Itinerary
Segment
Connecting point

10. You control what is displayed & sold
Determine which flights agents see in a display and the order in which they appear
Give preference to: carrier, alliance or group of carriers
Or to types of flights: non-stops, directs, COG, connecting, code share
Fully flexible route selection
Define rules for any point of sale and any origin & destination
Variety of parameters to include, exclude, blacklist & rank flights
Default display is biased display
Information available to book seats on more than 497 carriers worldwide

11. Sell what’s right for your business and what’s best for your customers
Amadeus
Travel Preferences
Manager
Amadeus
Air Preferences
Amadeus Air Preferences are merged with Amadeus Travel Preferences Manager* air preferences from corporate and individual customer profiles to create a single coherent or twin air availability display that reflects both sets of preferences.
* Amadeus Travel Preferences Manager governs company and traveller preferences

12. Sell what’s right for your business and what’s best for your customers
Client PRF (PRF display)
Your PRF (biased display)
“In Twin display, I can see both my client’s preferences and our preferences at a glance!”

13. Easy maintenance throughout the process
Powerful Graphical User Interface guided workflow
Test different scenarios for maximum impact
See the effect of a rule before storing a preference using the UNIQUE simultation function.
Hierarchy retrieval
See which rule is applied in one shot. No secondary display is needed, all information is shown in the same interface.

14. Optimise premium selling periods
Create promotional screen messages to guide agents decisions
Give extra information when a particular route is requested
Targeted flights appear on day 1 of the offer
Automatically removed when the offer ends

15. Our Unique Competitive Advantages
Simulator
See the rule effect before storing a preferences rule, thanks to the “simulation” function.
Biasing rules apply on top of fully dynamic route selection, based on up-to-the-minute flight schedule information.
64-character free flow text message can be displayed in the header on specific origins and destinations and displayed above a group of flights.
Changes to air preferences can be implemented immediately ensuring that the benefits of new agreements are realised in the fastest possible time.
Find out which rule applies in one shot. All information shown within the same interface.
Drive sales to specific partners’ hubs and exclude other hubs.
Real time data
Messaging facility
Real time updates
Hierarchy retrieval
Connecting points

16. Amadeus product portfolio positioning
Status
Compatibility with Amadeus Travel Preferences Manager
Available
Amadeus Selling Platform cryptic and command page (all versions)
Amadeus Selling Platform Graphic Air (all versions)
Amadeus API / Web Services all versions
Integration in Master Pricer suite of products
No requirement
Amadeus e-Travel Management
Amadeus Selling Platform graphic All Fares
Amadeus Selling Platform Graphic Profiles +
Not compatible with Amadeus
Travel Preferences Manager.
Twin display not available.
Application Interface record, Sales Manager, Agency Manager, Service Fee Manager, Amadeus e-Retail Engine
Not applicable
**speed mode and twin display of Travel Preference Manager SELL 4.3P120 or higher required

17. Roadmap

18. Amadeus Air Preferences
Sell the right provider
to the right market
at the right time

19. FAQ - 1
I have several rules and I need to blacklist a carrier. Should I update all my rules?
Answer:
All the rules where the carrier is supposed to operate YES. A new feature to blacklist a carrier on all Origin & Destinations from Amadeus Air Preferences display is planned. Please refer to the roadmap for dates
Can I still see a Neutral Response?
Answer:
Yes, AAP can be switched off at query level in Air displays (using AN1A/ SN1A/ TN1A). Neutral displays can be switched off at agency’s request if a letter of agreement is signed (field NSO in office profile).

20. FAQ - 2
I want to enforce my policy but I want to protect corporations’ policy
Answer:
AAP is compatible with Travel Preferences Manager but if an airline is excluded from AAP, it won’t be displayed in TPM displays even if it is preferred by the corporation.
AAP is not compliant with AeTM yet. It doesn’t look at the corporation’s policy stored there. However, enhancements are under discussion to give agencies the choice of returning the carrier to a corporation or not for both channels.
I need reports to know which carrier to promote / demote & maintain my rules
Answer:
No report is available today. However, enhancements are under discussion to offer reports showing how AAP influence bookings and help customers to track which rules are efficient and which ones are not. Please refer to the roadmap for dates.

21. FAQ - 3 Can I define my hotel & car policy in AAP?
Answer:
No, Amadeus Air Preferences governs Air content only.
Can I add corporation policy in AAP?
Answer:
No, Amadeus Air Preferences governs Agency policy only.

22. Click here to view the Amadeus Air Preferences product demo

23. Ordering procedure
Schedule 43 to be signed with Amadeus Central (Revenue Management-Madrid). Customer to sign the commercial proposal of GCIS or an ACO entity.
The appropriate CR to be  assigned to Amadeus Air Preferences Product Management.
Amadeus will provide the customer with Amadeus Air Preferences within 3 weeks provided that no major change is involved in the meantime.
For full details of the ordering process please contact your local Amadeus representative

24. Contacts
To find out more about Amadeus Air Preferences, contact your local Amadeus sales representative or visit:

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