1. Higher Marques 2013 Portfolio Manager Program October/November

2. Grand Marnier Higher Marques
The Grand Marnier Higher Marques offerings showcase the House of Marnier Lapostolle’s unrivaled craftsmanship and dedication to delivering against the brand’s iconic status. The Higher Marques portfolio includes esteemed products that offer luxury to discerning consumers. The complexity of each of the products represents the quality and authenticity that the House of Marnier Lapostolle was built on. Grand Marnier 100th, Cuvée 1880 and Quintessence are expressions of the over 150 years of commitment to quality that began with the founder Louis Alexandre Marnier Lapostolle.

3. Key House of Marnier Dates
1827:
Creation of the Lapostolle Distillery by Eugene Lapostolle
1880:
Grand Marnier liqueur invented by Louis-Alexandre Marnier Lapostolle
1927:
Creation of the Cuvée du Centenaire
Served at the Villa “Les Cèdres” in St Jean Cap Ferrat
1977:
Creation of the Cuvée du Cent Cinquantenaire
2011:
Creation of the Quintessence
2013:
Creation of Cuvee 1880

4. The new Higher Marques offerings showcase the House of Marnier’s unrivaled craftsmanship and dedication to quality
$199
$350
$899

5. Cuvee de Centennaire’s packaging has been upgraded to match the level of super premium quality and heritage it commands
Current
New

6. About Cuvee de Centennaire – 100th Anniversary
Marque Background:
Introduced in 1927, Grand Marnier Cuvée du Centenaire celebrates the 100th Anniversary of the House of Marnier Lapostolle.
In 2013, the House of Marnier Lapostolle is proud to introduce a new, contemporary packaging design that reflects the premium and quality nature of the Maison.
Cuvée du Centenaire is an exceptional blend of refined XO Cognacs from the Grand Crus of Grande and Petite Champagne combined with the essence of wild tropical oranges. Cognac blends found in Cuvée du Centenaire are aged up to 25 years old.
The result, a perfect balance of smoothness and intense flavors with a complex, lingering finish.
Packaging Restage Rationale:
Build a comprehensive higher marque product line that provides a premium trade up from Grand Marnier Cordon Rouge at a competitive, higher price point by improving quality packaging cues
Reinstate brand heritage & elegance by returning to the core iconic bottle shape with additional quality cue modifications
Packaging for Cuvée du Centenaire has transitioned to a more contemporary look and feel to match the level of ultra-premium quality and heritage it commands

7. About Cuvee de Centennaire – 100th Anniversary
Tasting Notes:
Color: Beautiful medium amber color.
Aroma: Superb, rich finesse and complexity of candied orange notes, hints of tobacco and balsamic originating from the Cognac.
Taste: Round and velvety notes from the characteristics of the fine older Cognac blends with lingering flavors of dried fruit, almonds and honey.
Finish: Lovely lingering finish with nuances of orange essence, dried fruit with powerful notes of aged Cognac.
Enjoy:  Neat or on the rocks.

8. About Cuvee 1880
The Cuvee 1880 bottle design was based on an actual Grand Marnier bottle from the 19th century

9. About Cuvee 1880 Grand Marnier Cuvée 1880: Rationale:
Cuvée 1880 commemorates and pays homage to the year that the world renowned brand, Grand Marnier was created by founder Louis Alexandre Marnier Lapostolle.
Grand Marnier Cuvée 1880 is a distinctive blend of aged, premium Grande Champagne Cognac XO and wild tropical orange parfum.
Following the celebrated products such as Grand Marnier Cuvée du Centenaire (100th), and Quintessence, Cuvée 1880 is a beautiful expression that offers bolder Cognac tasting notes with hints of orange essence.
The elegant design found on the bottle is inspired by the Belle Époque period and Art Nouveau era, which was popular in Paris during the late 19th century.
Rationale:
Offer a premium trade up to the Grand Marnier Cuvée du Centenaire (100th) via packaging & liquid/formula
GM 150th formula was not differentiated enough from Grand Marnier 100thto justify higher price point
Cuvée is distinctive blend of aged, premium Cognacs and wild tropical orange parfum, however with significantly less sugar and orange parfum when compared to Grand Marnier 100th which results in a more Cognac forward taste profile
The pricing of Cuvée 1880 is at a premium to Grand Marnier 100thwith a price point of $349.99; (GM 100th is priced at $199)

10. About Cuvee 1880 Tasting Notes:
Color: Deep amber color with hints of copper.
Aroma: The initial sensation is of the fine Cognac notes, followed by the aromas of dried apricot, hazelnut and oak which finish with a subtle fragrance of orange essence.
Taste: Very powerful and complex Cognac forward notes with significant hints of orange flavors.
Finish: The finish is very aromatic, yet results in a balanced assembly of older Cognacs, orange and dried fruit.
Enjoy:  Neat or on the rocks.

11. Only 1,200 bottles available in the US
The highest expression of the Marnier-Lapostolle family’s craftsmanship, Quintessence, returns this year in limited quantities
Only 1,200 bottles available in the US

12. About Quintessence Quintessence:
First introduced in 2011 in limited quantities, Quintessence is made with the most precious Cognac from the private reserves of the Marnier Lapostolle family.
Cellar Master Patrick Raguenaud carefully selects very rare Cognacs coming exclusively from Grande Champagne, the most prestigious growing area of Cognac.
He then blends these outstanding eaux-de-vie with very old Cognac from the family Paradis, their private cellar, which includes Cognacs that date back to 1906.
This rare and unique blend of Cognacs is then combined with unique double distilled orange essence resulting from a time honored secret production process.
Instead of being macerated in neutral alcohol, oranges are macerated in a very aromatic orange essence before being distilled.
The blend of Cognac and orange essence is then aged in French oak casks, so that the flavors can mature together; reach the perfect balance and the quintessential taste.
Blend of Cognacs is aged up to 100+ years.

13. About Quintessence Tasting Notes:
Color: Beautiful amber color, tinged with copper.
Aroma: Distinctly, aggressive orange notes and oaky Cognac aroma.
Taste: Rich orange and citrus notes, with subtly fused hints of dried apricot and hazelnuts.
Finish: Lingering notes of orange essence, dried fruit with powerful notes of aged Cognac.
Enjoy:  Neat or on the rocks.

14. About Cuvee 1880 Tasting Notes:
Color: Deep amber color with hints of copper.
Aroma: The initial sensation is of the fine Cognac notes, followed by the aromas of dried apricot, hazelnut and oak which finish with a subtle fragrance of orange essence.
Taste: Very powerful and complex Cognac forward notes with significant hints of orange flavors.
Finish: The finish is very aromatic, yet results in a balanced assembly of older Cognacs, orange and dried fruit.
Enjoy:  Neat or on the rocks.

15. What is happening with Cuvee du Cinquatenaire – 150th Anniversary?
Cuvee du Cinquantenaire is being phased out due to lack of liquid differentiation from Cuvee du Centennaire
Liquid, while fantastic, is not differentiated enough to justify price differential versus 100th Anniversary
Once current inventory is depleted, product will no longer be available
Cuvee 1880 is positioned between 100th Anniversary and Quintessence to replace this product

16. Higher Marques Portfolio Summary
Base
Cognac from the Best 5 Crus
Fine Champagne (Grande + Petite Champagne)
Grande Champagne
Grand Champagne and Family Paradis Collection
Age
Aged up to 10 years
Aged up to 25 years
Aged up to 75 years
Aged up to 106 years
Maturation
Extra maturation of 6 months in oak vats
Extra maturation of 2 years in oak vats
Extra maturation of 3 years in oak vats
Double distillation of orange peels
Cognac %
51% Cognac
82% Cognac
91% Cognac
Sugar Content
200 g Sugar
100 g Sugar
Color
Topaz/Gold/Amber
Medium Amber
Amber
Amber/Copper
Taste/
Aroma
Oak,orange zest, vanilla, toffee
Orange,Spice/Dried fruit, Nutmeg/Complex/Light
Oak, cassis/Round
Orange/Floral/Vanilla

17. The Higher Marques will be Supported with Consumer & Trade Advertising through the balance of the year
Market Watch June – December
Wine Spectator July – December
Departures October – December
Experiential high net worth individual events hosted by Departures and Grand Marnier to be executed in October/November in NYC and additional market (TBD)

18. Other tools available – flight tray
Tools Available to You
Liquid Samples
750ml of 100th Anniversary
750ml of Cuvee 1880
750ml of Quintessence
New Higher Marques Sales Materials
Includes a beautiful embossed folder filled with individual sell sheets of the higher marques and a beautiful summary brochure of all products
Individual T&E to Support Programming
$300 per PM
Flight Trays
Contact your RMM to secure quantities
If region is out of inventory, contact Mara Drivas, on GM brand team who can transfer incremental flight trays to your region
Other tools available – flight tray
Mock-up of flight tray – glasses sit straight across in real tray