1. EVENT MANAGEMENT
RUNNING A BUSINESS

2. Being an Event Planner Usually running your own business
You’ll need to have tools that will help you manage & market it so that you are successful

3. Some skills: Management Skills are: Marketing skills are:
Having good vision & mission statements
Having a Leadership Style
Creating a positive corporate culture
Marketing skills are:
Name/Logo/Slogan
Getting name out/promotion
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4. Properly crafted Statements
States MARKETS
to be served
Filters IMPORTANT
from what is not
Tells DIRECTION
of company

5. Creating Vision & Mission Statements
A Vision Statement:
Where do you see the business going?
What is the purpose/goal of the business?
A Mission Statement:
How are you going to reach your goal?
This focus never changes
All decisions within the business should be aligned with vision/mission

6. EXAMPLES:
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7. Parts of good statements:
IN WRITING
Name the business
Describe what business is/does (type of business)
Give 1 goal/purpose/objective of business (Vision)
Tell how you plan to meet the goal (Mission)

8. EXAMPLE Example: The mission of Save the Date
is to be the leading event planner in Rochester that will provide you a ‘hassle-free” wedding, party or special occasion event by offering outstanding customer service and a one -stop “shop” for all services you may need.
NAME OF BUSINESS
TYPE OF
BUSINESS
GOAL/PURPOSE
HOW WE’LL DO IT

9. Marketing Your Business
The most important step is to choose a name that makes a lasting impression- CUSTOMER’S WILL REMEMBER.
Name & logo should “fit” together.
It must convey the image & tell about the product you are selling

10. Marketing Your Business
Create business cards, logos, slogans, websites, portfolios of past work
Keys to effective logos:
Memorable
Uniqueness
Scalability(from billboards to business cards)
Professional
“Fits” slogan

11. Marketing Your Business
This can be done through:
Trade Shows
Word of Mouth
Advertisements
Social Networking
Business Cards
Websites
Portfolio of past work

12. Watch the Pros

13. Making & Closing a Sale Tips for a sale
Watch the video on Wolf of Wall Street on making a sale. How could you incorporate some of the tips into your sales presentation?
Closing the Sale
Scripted Close

14. Client Profile Karen Kubiak, 555-5555
Event: Surprise16th birthday party for her daughter, Brooklyn
Date: February 2017
Guests: – includes family and friends
Budget: $4,000
Vision: The party can not be at her home
Customer Likes: her daughter likes the color pink, polka dots, and country music
Customer Dislikes: Her daughter does not like being outside in the cold
Misc. She would like some activity at the party

15. Items to Consider Who is your client?
What are the needs of your client?
Handouts for client(s)