1. Board Report | June 27, 2017
ANYONE WISHING TO SPEAK BEFORE THE VOTE ON ANY AGENDA ITEM MUST FILL OUT A PURPLE FORM ON THE SIGN-IN TABLE. COMMENTS WILL BE LIMITED TO THREE MINUTES.
Audience Questions and Comments PERSONS WISHING TO SPEAK MUST FILL OUT A WHITE FORM, LOCATED ON THE SIGN-IN TABLE, BEFORE THE MEETING. COMMENTS WILL BE LIMITED TO THREE MINUTES.

2. Board Report | June 27, 2017
CHAIR REPORT

3. Board Report | June 27, 2017
Executive Director

4. EXECUTIVE MANAGEMENT REPORT
June 27, 2017
Justin T. Augustine, III
The RTA’s P3 Legislation was signed on June 14, 2017 ACT No. 216
New Tiger Grant opportunity and New Bus Grant Opportunity for Bus and Bus Facilities discretionary Grant. (U.S. Department of Transportation)
2017 Hurricane Season preparedness Update
Visit to Metal Shark

5. EXECUTIVE MANAGEMENT REPORT
June 27, 2017
Justin T. Augustine, III
FTA Quarterly meeting – Wednesday, June 28th, 8:30 – 3:20
Presentation - GoMobile 2.0 Presentation – Angele Boutte
Video Recognition of Clarence Glover – Justin T. Augustine, III
Update – Fare Analysis Policy Study CH2m Hill –
Adelee M. Le Grand
Presentation – Strategic Mobility Plan – Adelee M. Le Grand

6. GoMobile Marketing Campaign June 27, 2017

7. GoMobile 2.0 – NEW Benefits
Customers will experience many NEW added benefits!
Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry*
Single fares and passes can be stored in the app, and customers may activate them whenever they choose
Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months
A customer can buy and use multiple individual single fare tickets at once — enough for an entire family or group!
No additional convenience fees are added to any in-app purchases.
Ability to use visual verification, scanners, or NFC to use tickets
Expandable and customizable
* See full list of Fares and Passes offered on last slide

8. GoMobile 2.0 – NEW Benefits
Customers will experience many NEW added benefits!
Riders can see the stops and routes nearest to them anywhere in the service area
Riders can see when the next bus/streetcar is scheduled to arrive
View every route map and schedule within the app
Riders can quickly see if a route has a delay or detour in the Service Alerts tab
Mark favorite routes in the app and they will always appear first
Plan a route using Trip Planner without ever leaving the app

9. Ads Highlighting New Benefits:
Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry

10. Ads Highlighting New Benefits:
Single fares and passes can be stored in the app, and customers may activate them whenever they choose
Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months

11. Ads Highlighting New Benefits:
A Customer can buy and use multiple individual single fare tickets at once — enough for a family or group!

12. Ads Highlighting New Benefits:
Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months

13. Ads Highlighting New Benefits:
Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry
Single fares and passes can be stored in the app, and customers may activate them whenever they choose
Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months
Riders can see the stops and routes nearest to them anywhere in the service area
View every route map and schedule within the app

14. Ads Highlighting New Benefits:
Mark your favorite routes in the app and they will always appear first

15. Ads Highlighting New Benefits:
Single-ride Senior fare tickets now available
Rider’s just show their ID when boarding using senior fare.

16. Ads Highlighting New Benefits:
Riders can see the stops and routes nearest to them anywhere in the service area
View every route map and schedule within the app

17. Ads Highlighting New Benefits:
Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry
Single fares and passes can be stored in the app, and customers may activate them whenever they choose

18. Ads Highlighting New Benefits:
Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry

19. Ads Highlighting New Benefits:
Riders can see the stops and routes nearest to them anywhere in the service area
View every route map and schedule within the app

20. Ads Highlighting New Benefits:
Single fares and passes can be stored in the app, and customers may activate them whenever they choose
Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months

21. GoMobile 2.0 – Preparing for Launch
Beta Testing – June 1-30, 2017
Over 100 internal and external beta testers are currently testing the new app
We analyze feedback via bi-weekly reports and are making make app improvements during this beta testing period
Sessions held with the operations, clerks, dispatch, supervisors, rideline and administration members garnered feedback used to make app adjustments Example: We extended the boarding time in the app from 10 min to 15 min
Our goal is to create the best possible app experience for customers prior to public launch!

22. GoMobile 2.0 – Preparing for Launch
Internal Training & Education Initiatives
Many tactics have been utilized to educate employees prior to launch.
Paystub announcements
Flyers delivered to Operator mailboxes
Signs/Posters posted throughout the building
Meetings with leaders and members in Operations, Finance, and Public Information
Informational Q&A Session with Operations, Supervisors, Clerks, Dispatch, Rideline and administrative staff
And More to come…
Operator Training Sessions/ Q&A
Rideline Trainings/ Q&A
All Administrative Employee Meeting

23. GoMobile “Morning Mixer” – June 9, 2017
We held a “Morning Mixer” in the Operators Lounge on Friday, June 9th beginning at 4:00 am to speak with operators about the launch of GoMobile 2.0 and it’s NEW benefits and features along with a light breakfast of coffee and donuts.
Benefits: Great open dialogue, feedback, and general positive overall tone regarding benefits offered through updated version of the app

24. GoMobile 2.0
Every Fare Type and Currently Offered Pass is Now Available on the NEW GoMobile 2.0 App!
SINGLE RIDES
Single-Ride Fare
$1.25
Single-Ride Fare with Transfer *
$1.50
Single-Ride Ferry Pass
$2.00
SENIOR FARE SINGLE RIDES
Single Ride Senior Fare (ID Required)
$0.40
EXPRESS BUSES
Single Ride Express Fare
Single-Ride Express Fare with Transfer
$1.75
PASSES
1-Day Jazzy Pass
3-Day Jazzy Pass
5-Day Jazzy Pass
31-Day Jazzy Pass
$3.00
$9.00
$15.00
$55.00
5-Day Ferry Pass    
31-Day Ferry Pass                                        
$18.00
$65.00
1-Day Integrated Pass    
5-Day Integrated Pass    
31-Day Integrated Pass    
$7.00
$30.00
$105.00
*A Transfer cannot be bought as a stand alone purchase on the app. Customers can buy the Single Ride with Transfer option.

25. EXECUTIVE MANAGEMENT REPORT
June 27, 2017
Justin T. Augustine, III
Video Recognition of Clarence Glover – Justin T. Augustine, III

27. EXECUTIVE MANAGEMENT REPORT
June 27, 2017
Justin T. Augustine, III
Update – Fare Analysis Policy Study CH2m Hill –
Adelee M. Le Grand
Presentation – Strategic Mobility Plan – Adelee M. Le Grand

28. Regional Fare Policy Study
Board Presentation
June

29. Today’s Agenda
Phase I: Regional Pass Research and Technical Evaluation
Key Assumptions
Project Goals and Objectives
Stakeholder Interviews
Regional Pass Alternatives
Phase II: Regional Pass Fare Assessment and Implementation
Selected Regional Pass Alternatives
Implementation Requirements
Next Steps  
Schedule  

30. Phase I: Regional Pass Research and Technical Evaluation

31. Key Assumptions 2012 COA is the main data source
A new survey and additional research is recommended
Focus on pass alternatives rather than new fare collection technology
Although mentioned, smartcards are not viable for short-term implementation
Existing technology will need to be evaluated before implementing new programs

32. Project Goals and Objectives
Create short-term and long term regional transit strategies
Evaluate existing regional travel and transfer behavior
Build consensus among stakeholders
Support Strategic Mobility Plan

33. Stakeholder Interviews

34. Stakeholder Interviews - Findings
Goals
Consistent Fare Prices
Seamless Transit
Concerns
Transit Needs
Lack credit cards & smartphones
Outdated Data

35. Stakeholder Interviews - Findings
Key Strategies
Pricing for regional day pass
Fare coordination between parishes
NORTA and JeT – discuss options for regional travel and implementation
Improving transit for commuters and workforce
Meeting with local businesses and community for consensus on regional transit strategy
Pre-purchasing tickets off the bus to expedite boarding

36. Regional Pass Alternatives

37. Key Factors in Identifying Alternatives
Benefits
Uses existing technology
Familiar to customers
Advance ticket purchase / pre-boarding
Challenges
Different existing fares for NORTA and JeT
Fare policy and fare coordination agreement
Revenue equity
Technology upgrades and compatibility
Low-income / lack of smartphone ownership
Reason for Further Evaluation
Using existing technology

38. Regional Pass Alternatives
Fare Media and Fare Passes
Benefits
Challenges
Reason for Further Evaluation
Alternative 1
Magnetic Stripe Regional Pass
Familiar to customers – easy to purchase and use
Uses existing technology
Advance ticket purchase
Unreadable tickets / ticket fraud
Coordinating ticket stock and printing capabilities
Higher costs for ticket stocks and printing
Familiar to customers
Preferred by stakeholders
Alternative 2
Mobile App Regional Pass
Buy tickets on phones - anywhere, anytime
O&M by GoMobile App developer
Reduces cash transactions on vehicles
Lack of access to smartphones for low- income (Title VI).
Poor network access limit ticket purchases
Loss of power on smartphones - fare evasion
Mobile app not currently available on JeT
Relatively simple implementation for NORTA
Alternative 1: Magnetic Stripe Regional Pass, a day pass can be used on NORTA and JeT buses and streetcars
Alternative 2: Mobile App Regional Pass, a day pass mobile ticket that can be used on NORTA and JeT buses and streetcars.

39. Regional Pass Alternatives
Fare Media and Fare Passes
Benefits
Challenges
Reason for Further Evaluation
Alternative 3A
One-Way Time-Limited Transfer Pass, Magnetic Stripe
Familiar to customers – easy to purchase and use
Uses existing technology
Advance ticket purchase
Unreadable tickets / ticket fraud
Coordinating ticket stock and printing capabilities
Higher costs for ticket stocks and printing
Familiar to customers
Some stakeholder interest
Alternative 3B
One-Way Time-Limited Transfer Pass, Mobile App
Buy tickets on phones - anywhere, anytime
O&M by GoMobile App developer
Reduces cash transactions on vehicles
Lack of access to smartphones for low- income (Title VI).
Poor network access limit ticket purchases
Loss of power on smartphones - fare evasion
Relatively simple implementation for NORTA 
Alternative 3A: One-Way Time-Limited Transfer Pass, Magnetic Stripe one-way ticket that can be used to transfer between NORTA and JeT.
Alternative 3B: One-Way Time-Limited Transfer Pass, Mobile app one-way ticket that can be used to transfer between NORTA and JeT.

40. Regional Pass Alternatives
Fare Media and Fare Passes
Benefits
Challenges
Reason for Further Evaluation
Alternative 4
Stored Value Magnetic Stripe Pass
Familiar to customers – easy to purchase and use
Advance ticket purchase
Reusable media until value is depleted
Unreadable tickets / ticket fraud
Coordinating ticket stock and printing
Higher costs for ticket stocks and printing
Upgrading and coordinating technology and use across parishes
Familiar to customers
Use of single pass across parishes
Alternative 5
Smartcard
Reusable media for prolonged use
Customers can buy one pass and re-load value as needed
New technology
Expensive to implement
No less than 2 year implementation timeframe
Not carried forward as a viable alternative at this time due to cost and long implementation requirements
Alternative 4: Stored Value Magnetic Stripe Pass, reusable media that allows customers to load value ($10, $15, $20) on to a transit pass and debit fares from NORTA or JeT.
Alternative 5: Smartcard, reusable media for prolonged use that customers can buy one pass and re-load value as needed.
Note: Currently stored value cards are on the screen on their existing TVMs. Stored value is not currently offered on GoMobile app.

41. Conclusions: Selected Regional Pass Alternatives
Alternative 1: Magnetic Stripe Regional Pass, a day pass can be used on NORTA and JeT buses and streetcars
Easy to use
Familiar to customers
Advance ticket purchase
Alternative 4: Stored Value Magnetic Stripe Pass, reusable media that allows customers to load value ($10, $15, $20) on to a transit pass and debit fares from NORTA or JeT.
Familiar to customers – easy to purchase and use
Reusable media until value is depleted

42. Phase II: Regional Pass Fare Assessment and Implementation

43. Potential Implementation Requirements
Potential Areas of Implementation
Potential Implementation Requirements
Alternative 1: Regional Pass Magnetic Stripe
Alternative 4: Stored Value Magnetic Stripe Pass
Cost and Procurement
Consistent ticket stock across parishes
O&M and inventory for magnetic ticket stock
Testing ticket stock
Branding and marketing
Driver training
O&M for software and technology upgrades
JeT procurement for mobile app or using NORTA’s mobile app
Technology
Upgrading and calibrating fareboxes
O&M on fareboxes and OCUs
Tracking flash-pass with separate button on OCUs
Mitigation to prevent fare evasion from loss of power on mobile phones
Mitigation for dealing with damaged or unreadable tickets

44. Potential Implementation Requirements
Potential Areas of Implementation
Potential Implementation Requirements
Alternative 1: Regional Pass Magnetic Stripe
Alternative 4: Stored Value Magnetic Stripe Pass
Policy and Regional Coordination
Determining appropriate ticket price
Develop promotional tickets
Tracking ticket purchases and usage
Revenue equity between parishes
Agree on O&M costs between parishes
Marketing and Revenue
Marketing new pass type
Potential advertising revenue
Potential revenue from promotional tickets

45. Next Steps Review peer agency fare policies Conduct fare price
Develop model to review changes in ridership behavior
Develop a set fare policy and fare media options
Quantitative and qualitative assessment
Support public engagement efforts
Review peer agency fare policies - compare base fares, fare structures, relative transit affordability, fare policies, method of payments, and transfer opportunities
Conduct fare price responsiveness - estimate anticipated customer fare price response
Develop model to review changes in ridership behavior
Develop a set of conceptual fare policy/structure options and fare media approaches.
Quantitative and qualitative assessment of conceptual options - estimate the revenue and ridership changes from a regional day pass and a stored value pass.
Support public engagement efforts - create presentation materials for public engagement for recommended fare alternatives.

46. Schedule

47. Schedule Kick Off & Survey Preparation Establish Project Goals
Develop Schedule
Review Survey Questions
June 2017
Peer Agency Review
Review peer transit agencies fares, policies, and payments
June - August 2017
Fare Price Responsiveness
Review existing fares structure, policies, ridership
Evaluate fare changes
July - August 2017
Conduct Survey
(CTG / Dikita)
Conduct ridership survey
July 10 - August 1, 2017
Present Current Findings
Peer review findings
Initial price responsiveness
NORTA Committee Meetings
August , 2017
Ridership Evaluation & New Fare Policy Structure
Review survey results
Evaluate new passes
Develop new fare structure
August - October 2017
Public Engagement
Develop community outreach and education materials
October - November 2017
In-Person Working Session
Discuss findings from survey and fare policy options
November 7 – 9, 2017
Final Report
Present findings and recommendations
Present Final Report
December 12 – 14, 2017

49. Thank You.

50. APRIL 2017
FINANCIALS
June 27, 2017
Ronald G. Baptiste, Jr.

55. Late Night Service Update

56. RTA Investments in Late Night Service
In 2014, RTA conducted a late night survey that was used as the basis for recent investments in overnight transit services.
The purpose of this study was to identify feasible service and funding alternatives that improve later evening transit options for downtown commuters.
The need for this project grew out from a series of public meetings about possible service changes focusing on the need for late evening service connecting workers in the Central Business District (CBD) and French Quarter districts to their homes in New Orleans.
1,539 rider surveys were collected from December 9, 2013 to February 11, 2014.
Overnight Service Expansion
In 2016 RTA expanded its overnight service to operate with 9 additional lines until 5:00am and extended one route until 1:40am. The lines operate throughout the city, providing late night workers with options to get home via transit.
Neighborhood
Line(s)
New Orleans East
63, 94
Algiers
100, 114
Lower 9th Ward
84, 88
Mid-City
39, 47, 94
Gentilly
52, 55, 94
Uptown 12

57. Lines with 24 hour and Overnight Service
Late Night Service – Comparative Analysis
Lines with 24 hour and Overnight Service
Pre-Katrina: August 2005
Today: May 2017
Lines
Overnight Frequency
24-Hour Service
11-Magazine 60
12-St. Charles Streetcar 30 20
39-Tulane
42-Canal-Cemeteries Streetcar
47-Canal-Cemeteries Streetcar
52-St. Bernard-Paris
55-Elysian Fields
84-Galvez 90
88-St. Claude-Delery
88-St. Claude
97-Broad-Oak Island/ 98-Broad-Village D'Est
94-Broad
114-General De Gaulle-Sullen
Overnight Service
100-Algiers OWL
69-NO East OWL
63-NO East OWL

58. Late Night Service – Overview of Recent Improvements
Line 60- Hayne
Service improvements: In 2016 RTA doubled midday service, added late evening trips and introduced weekend service.
Annual Service Hours
2013
2015
2017
60- Hayne
5,918
6,169
12,359
Line 62- Morrison Express
Service Improvements: In 2015 Line 62 was extended to serve the New Walmart on Bullard. In 2016, an additional trip after Midnight was added to provide an additional option for riders.
Annual Service Hours
2013
2015
2017
62- Morrison Express
17,458
23,947
27,296

59. Late Night Service – Overview of Recent Improvements
Line 63- New Orleans East Owl
Service Improvement: In 2016 Additional trips were added to provide service to New Orleans East overnight. Service operates between 1:00am and 5:00am.
Annual Service Hours
2013
2015
2017
63- NO East Owl
523
518
2,476
Line 64- Lake Forest Express/ Line 65- Read Crowder Express
Service Improvements: In 2015 service was increased along Lake Forest Boulevard along with Read and Crowder Boulevards with the introduction of Line 65. In 2016, service was extended from Bullard to MIchoud/ Expedition, increasing connectivity and expanding access for customers in Michoud. For late night customers, a 12:30am trip was added daily.
Annual Service Hours
2013
2015
2017
64- Lake Forest Express
11,121
17,404
20,328
65- Read Crowder Express
N/A
15,704
18,902

60. Late Night Service – Overview of Recent Improvements
Line 94- Broad
Service Improvements: In 2016 RTA added peak hour service to Line 94, doubled weekend service to every 20 minutes and introduced 24-hour service.
Annual Service Hours
2013
2015
2017
94- Broad
37,564
39,144
51,477

61. Option 1:
55-Elysian Fields
94-Broad
62-Morrison Express

62. Option 2a and 2b:
55-Elysian Fields
Canal Streetcar
2a: Elks Place -> 62, 64 or 64
2b: Broad St.

63. Option 3:
2-Riverfront, last trip
Elks Place or,
Broad St.

64. Late Night Service – Next Steps
We reviewed notes from the field study and assessed our existing late night service.
Service Adjustments to the following lines will be made to improve late night service:
62-Morrison Express
63-No East OWL
64-Lake Forest Express
94-Broad
201-Kenner Loop

65. Late Night Service – Service Adjustments
62-Morrison Express:
Additional late night trip added to provide more direct service for service workers ending shifts late at night.
Schedule adjusted to provide better timed transfers for people traveling to NO East after midnight.
63-NO East OWL:
Service starts one hour later because of the additional late night trip on the 62-Morrison and 64-Lake Forest.
64-Lake Forest Express:

66. Late Night Service – Service Adjustments
94-Broad: Start times for select, late-night, outbound trips were adjusted to improved time transfers for people traveling to New Orleans East after midnight.
201-Kenner Loop: The final evening trips of the line were extended to Williams and Airline before pulling in to the garage to provide better service for people using those final trips. (Map/Animation)

67. Cleaner, Smarter Transit.
THE END
@NewOrleansRTA