1. Sports and Entertainment Marketing 1
Objective 1.09

2. What is often one of the first steps in processing
an incoming telephone order?
A. Exploring pricing policy
B. Obtaining customer's name
C. Describing each item
D. Checking for availability

3. B. Obtaining customer's name

4. Businesses whose employees regularly make mistakes while taking telephone orders are likely to: A. stop the service. B. lose customers. C. increase prices. D. computerize the system.

5. B. lose customers.

6. When taking an incoming telephone order, an effective way to make sure the order is correct is to:
A. read the order back to the customer.
B. place your initials on the order.
C. note the date and time of the order.
D. rewrite the order.

7. A. read the order back to the customer.