1. Why do we need Marketing?

2. All Types of Businesses Use Marketing
Direct Marketing Activities:
Advertising agencies
Market research firms
Trucking companies
Major Marketing Activities:
Retailers
Manufacturers
Real estate agents
Limited Marketing Activities:
Law offices
Physicians
Universities

3. Marketing is all around you…
You make marketing decisions everyday
Cash
Credit cards
Home delivery
Store pickup
Internet purchases
Effective advertising

4. Basic Internet Business Models
Selling businesses and services on-line
Providing access to an audience
Selling admissions

5. What is Marketing? Product/Service Management Distribution Selling
Marketing-Information System
Financing
Pricing
Promotion

6. Marketing an Automobile

7. Marketing
The creation and maintenance of satisfying exchange relationships
“the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives” AMA
Everything that goes into getting goods, services, and ideas from the producer to the consumer

8. Marketing Mix Product-good, service, idea
Place-where sold and how it gets there
Price-everything that goes into the amount a consumer pays and how they pay for it
Promotion-anything that is done to communicate product information to a consumer

9. Businesses Need Marketing

10. The Need for Marketing
Past View: simple set of activities that would help a business sell its products
Today’s view: businesses utilize the marketing concept which is using the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product and service

11. Development of Business
Self-sufficient: do not rely on anyone else to survive
Bartering: exchanging products or services with others by agreeing on their value
Specialization of Labor: concentrating on one or a few related activities so they can be done well
Money system: established the use of currency as a recognized medium of exchange
Central Markets: location where people bring products to be conveniently exchanged
Other Marketing Activities: support businesses to make the exchange process more efficient

12. The Functions of Business
Production: creates or obtains products or services for sale
Raw materials (mining, logging)
Processing (oil refining, paper manufacturing)
Services (hair, nail, tanning)
Merchandising (retailers, wholesalers)
Operations: on-going activities designed to support the primary function of a business and to keep it operating efficiently
Accounts and Finance: plans and manages financial resources and maintains records and information related to the business’ finances

13. The Functions of Business
Management and Administration: developing, implementing, and evaluating the plans and activities of a business
Marketing: all business activities to make a product or service available to consumers and to ensure effective exchanges occur

14. Coordination of the Functions of Business
Each function of business is dependent upon the other functions of the business
What would happen if a business was not successful in coordinating all aspects of the business operation?
Examples?