1. Craft at the Croft

2. CONTENTS BUSINESS STUFF FROM THE LAND COMES THE CLOTH
PRODUCING THE PERFECT PRODUCT
CRAFT AS THE DNA OF LUXURY
PERFECT; THEN MAKE BETTER

3. LET’S TALK BUSINESS
Harris Tweed Hebrides is the major maker of the world-famous Harris Tweed fabric. We have a complicated process backed by unique intellectual property under and or own Act of Parliament.

4. Independent Hand Weavers
INDUSTRY STRUCTURE
Harris Tweed Authority
Guardians of the Orb for the community of the Outer Hebrides
Private Mills inc. Harris Tweed Hebrides. Through cloth sales the mills finance the industry, and are responsible for all manufacturing processes except weaving (yarn manufacture & cloth finishing)
Independent Hand Weavers
over 200 self-employed home weavers located across the island of Lewis & Harris

5. HARRIS TWEED HEBRIDES 2017 Cloth manufacturer & wholesaler
Retailer ‘bricks and clicks’ (Stornoway, Edinburgh & on-line)
Turnover circa £10m
Employ 90 people (directly)
Contract with over 140 hand-weavers
60% Exports
Japan, France, Germany, Italy, USA
Re-introduced the Harris Tweed brand to the market
Largest buyer for Scottish Cheviot wool

6. HARRIS TWEED HEBRIDES 2017 Global sales network – 8 key sales agents
Cloth collection presented to market in August / September
Attend Premiere Vision trade show in Paris, September
Production cycle - focused on the garment market
Accessories, interiors increasingly important
HTH Collection 600+ patterns, bespoke design, stocked back collection

7. FROM THE LAND COMES THE CLOTH
The unique colours of Harris Tweed are inspired and informed by the landscape of The Hebrides.
Traditionally the dyeing process used the lichen, seaweed and summer flora and it is this colour spectrum rather than pantone that continues to direct Harris Tweed today.

8. A UNIQUE LANDSCAPE

9. A UNIQUE PRODUCT

10. TRADEMARK ORB

11. The patience and talents of men and women and manually powered looms.
PRODUCING THE PERFECT PRODUCT
Dyeing the wool rather than the yarn sets the tone for a complex process.
The quest for the perfect product is aided by artisan skills passed through generations.
The patience and talents of men and women and manually powered looms.
The quality control ensured by the hand and the eye rather than the bleep of a computer.

12. SKILLED ARTISAN

13. THE PROCESS

14. THE WEAVER

15. CRAFT AS THE DNA OF LUXURY
There is a near symbiotic relationship between the weavers and the landscape.
People are inspired by the unique colour, intricate design and soulful creation of the fabric.
From wool to yarn to tweed there is a continual addition of unique skill and craft; a complex process and a unique provenance.
We believe the time is right to reclaim and redefine the term luxury through this craft.

16. CRAFT A GENUINE STORY

17. BLACK LABEL X HARRIS TWEED

18. NOT JUST FOR MISS MARPLE

19. PERFECT: then make better
Nothing happens by accident.
Kaizen (continuous improvement) is the foundation for our constant appeal.
A heritage and future driven and maintained by the essence of craft and design.
The Orb stamp only given to cloth that holds a perfect finish. A product with an intrinsic and enduring value.

20. ZEGNA & SUSTAINABLE HERITAGE

21. 1 X 1 = 3

22. CHANEL

23. POWER OF PROVENANCE

24. SCALED UP AND SCALED OUT
Harris Tweed Hebrides hopes that we have proven that entrepreneurship is not just about creating the new or something out of nothing.
The entrepreneur can also take the old and make it better. I believe there are a few more dormant Harris Tweeds in Scotland; let’s work together and find them.

25. EASTERN CONCLUSION