2. 9
Project Development

3. Objectives
Identify the steps involved in video project development and the tasks included in each step.
Summarize a video project in terms of its subject, objectives, audience, delivery system, length, concept, and genre.
Compare different types of delivery systems.
Recognize the various levels of program treatments.

4. Objectives (Cont.)
Explain the use of a storyboard in project development.
Recall the appropriate applications of common script formats.

5. About Project Development
Part of preproduction phase
Involves developing a video project for scripting and production
Beneficial even for simple projects

6. Defining the Project Describe video you want to make
Develop detailed blueprint of program

7. Blueprint of the Program
Subject
Objectives
Audience
Delivery system
Length
Budget

8. Subject
Identify subject matter
Choose working title
Refine later

9. Program Objectives Define what you want the program to achieve
Clear, specific, and simple
Narrow scope
State in terms of effect on viewers
Limit number of objectives

10. Audience Identify the target audience Differences among audiences
Interests
Prejudices
Amounts and types of knowledge
Determine potential viewer groups
Address concerns of each group

11. Delivery System Determine where and how the program will be viewed
Publish online
Point-of-sale video in store
Training video for on-the-job or at-home viewing
Goodheart-Willcox Publisher

12. Website Requirements Vivid enough to keep viewers from clicking away
Visual simplicity for laptop/smartphone displays
Not overly dependent on sound track
Short

13. Program Length Several factors considered Standard lengths
Standard time units
Resources
Audience tolerance
Subject matter
Standard lengths
Broadcast/cable TV
Video websites
Dawid Konopka/Shutterstock.com; Pakhnyushchy/Shutterstock.com

14. Budget Available money determines
What you can do
How you can do it
Involves repeatedly revising the concept and estimating costs.

15. “Underlying concept: David slays Goliath”
Selecting a Concept
Organizing principle or idea
Gives shape and meaning to a video
Determines what is included
Guides approach to subject
“Underlying concept: David slays Goliath”
Goodheart-Willcox Publisher

16. Preparing a Treatment Not required for short, personal videos
Most professional videos require treatment
Design on paper
Script
Storyboard

17. Treatments Simplest transcriptions A few paragraphs explaining program
Concept
Subject
Order of presentation
Style

18. A treatment is an outline in narrative form.
Uses for Treatments
See and evaluate program organization
Communicate your vision to others
A treatment is an outline in narrative form.
Goodheart-Willcox Publisher

19. Skeletal Treatment
Briefest possible form
Goodheart-Willcox Publisher

20. Summary Treatment Greater detail than skeletal treatment
Goodheart-Willcox Publisher

21. Detailed Treatment Highest level of detail
Narrative includes dialogue and character actions
Goodheart-Willcox Publisher

22. Storyboard Sequence
Goodheart-Willcox Publisher

23. Creating a Storyboard Script in picture form Two main uses:
Visualization
Shot planning

24. Storyboards for Visualization
Communicate content to clients and crew
Present concrete images
Include dialogue, sound effects, and description of action

25. Storyboards for Shot Planning
For complex visual sequences:
Shows how shots will edit together
Shows how clearly shots will communicate content
Useful for working out consistent screen direction

26. Writing a Script Describes every sequence in program
Audio
Video
Alternative to storyboards for client presentations
Valuable when planning and budgeting a production

27. The Scripting Process
Producer and client agree on content and concept.
Detailed content outline is written.
First draft script is written.
Revised draft incorporates client’s changes.
Revised draft is reviewed by clientfurther changes or final.

28. Word processor styles for scripts
Common Script Formats
Fiction script format
Nonfiction script format
Word processor styles for scripts
Goodheart-Willcox Publisher

29. Fiction Script Format Main styles Action Character Parentheses
Dialogue
Transitions
Headers

30. Nonfiction Script Format
Two vertical columns
Visuals on left
Dialogue, narration, and other audio on right side
Over-and-under format
Easier for word processing systems

31. Over-and-Under Nonfiction Script
Goodheart-Willcox Publisher