2. Value Proposition Need Tactics Benefits
Stimulate the young generation to study abroad and come back home.
Create student networks, platforms and blogs that connect the Bulgarians abroad with the Bulgarians who want to study abroad.
Provide information about the universities abroad and assist the students with the application process.
Tactics
We have created a personal website and a marketing campaign, called “Study abroad, live in Bulgaria” that aims to encourage Bulgarian students to come back home after they graduate, so that they could use the skills and experience they have accumulated abroad, in order to become future leaders, serving the needs of the region and the society, and contributing to its development.
For the students, interested to study in a foreign university at home, we offer them the opportunity to study at the American University in Bulgaria, thus increasing the popularity of the university and creating a positive perception about it.
We offer many career opportunities for graduates, interested to work in international branches of companies at home.
We have a social network where we publish the profiles of Bulgarian students with outstanding academic potential and constantly inform the employers about them, thus ensuring that they would have a promising and fulfilling career at home, and their talent would not be wasted.
Benefits
By encouraging youngsters to study abroad or at AUBG, we provide them with the opportunity to experience the Western style of education and become more open-minded, more creative and more knowledgeable individuals.
By deciding to pursue their careers at home, these students have an advantage over the Bulgarian university graduates, they are more sought and more preferred by prospective employers because