1. Big Data Management for Life Sciences & Healthcare Data Lakes
John Haddad
Sr. Director Product & Technical Marketing

2. Discover New Therapies Increase Marketing Effectiveness
Reduce Cost of Care
Discover New Therapies
Increase Marketing Effectiveness
Improve Patient Outcomes
Reduce Development Lifecycle

3. Healthcare Transformation
Technology Trends
Business Imperatives
Consumer
Engagement
Personalized
Medicine
Risk Based
Contracting
Care
Management
Security
Mobile
Operational
Efficiency
Big Data
New
Business
Models
Cloud
Machine
Learning
Fraud, Waste
& Abuse
Healthcare
Applications
Population
Health
EDW

4. Healthcare Transformation
Business Imperatives
Technology Trends
Consumer
Engagement
Security
Personalized
Medicine
Care
Management
Mobile
Risk Based
Contracting
Cloud
Big Data
Operational
Efficiency
Machine
Learning
New
Business
Models
Healthcare
Applications
Fraud, Waste
& Abuse
Population
Health
EDW

5. What are some use-cases?

6. Use Case Examples Clinical Science Research
Clinical Trials Patient Recruitment and Retention
Member Engagement & Retention
STARS Rating Improvement
Re-Admission Risk Analysis
Risk Adjustment
Associate Brand with Lifestyles and Outcomes

7. Clinical Science Research
Data
Analysis
Value
EMR data
Lab & Care Management data
Historical clinical data
‘omic sequencing data
Flow cytometry
Public genetic data
Murine model data
HL7
Claims data
Cohort analysis
Analyze drug interactions
Match genetic combinations
Predict most effective therapies
Identify use of drugs for other disease therapies
Improve patient outcomes
Discover new therapies
Provide a central repository for clinical science research

8. Clinical Trials Patient Recruitment and Retention
Data
Analysis
Value
EMR
Social data
Patient forums
Support groups
Advocacy groups
Patient/controls demographic data
Patient/control lifestyle, education, occupation
Patient inquiries on web sites
Detailed patient segmentation
Identify patients
Retain patients
Competing trials
Proactively match patients & trials
Combine data for selective targeting
Run shorter trials, with smaller samples
Reduce overall cost of the trials
Improve efficiency

9. Member Engagement & Retention
Data
Analysis
Value
HL7 Data
Clinical Notes and EMR Data
Wellness Data
Fitness Data (Fitbit)
Device data ( Biometric devices)
Call Detail Records
External Claims Data (Pharmacy, Vision)
Retail Data
Relate member transactions beyond boundaries of Payer org
Monitor & automate missed care management plans & drug adherence
Provide a 360 degree view of Members to Care Managers
Influence member/patient behavior to improve health outcomes, reduce costs and improve member experience
Increase member retention rates

10. Visualization & Analytics
Landing Zone
Profile
Parse
Cleanse
Integrate
Transform
Match
Discover
Prepare
Publish
Catalog
Data Curation
Enterprise Zone
Enriched
Trusted
Data
EMR &
Clinical
Call Records
Discovery Zone
Fitness
Transactions
results
labs
medications
accounts receivable
patients
notes
Social
CRM
claims
encounters
supplies
procedures
diagnosis
billings
Flat
HL7
Metadata Management
PDF
XLS
Data Governance
DOC
Data Security
Data Infrastructure

11. STARS Rating Improvement
Data
Analysis
Value
HL7 Data
Claims Data
EMR Data
Lab & Care Management Data
Chart Reviews
Call Center Data Records
Combine members clinical & retail interactions for more complete view
Monitor & automate missed care management plans & drug adherence
Provide a 360 degree view of Members to Care Managers
Influence member/patient behavior to improve health outcomes, reduce costs and improve member experience
Increase member retention rates

12. Re-Admission Risk Analysis
Data
Analysis
Value
ADT Data
Claims Data
EMR Data
Lab & Care Management Data
Chart Reviews
Incorporate clinical data along with claims data in re-admission analytics
Monitor & automate missed care management plans & drug adherence
Improve accuracy of models predicting the risk of re-admission
Increase the timelines of interventions
Decrease re-admission related costs

13. Risk Adjustment Data Analysis Value HL7 Data (ADT, other)
Clinical Notes and EMR Data
Biometric Device Data (Biometric devices)
External Claims Data
Automate retrospective chart reviews to capture risk factors
Use NLP & machine learning to increase accuracy & efficiency
Automate claims-matching to streamline encounter data submission process
Discover all documented conditions
Capture risk accurately
Increase coder productivity
Identify suspected conditions
Address RADV audit risks

14. Associate Brand with Lifestyles and Outcomes
Data
Analysis
Value
Web logs from lifestyle campaigns
Social data related to lifestyles and brand
Mobile health sensor monitoring data
Third party de-personalized data on brand use & effectiveness
SFA data on campaign success
Brand cost performance for patient populations
Which patient populations have highest efficacy & which are underserved
Communities & topics generating positive brand perception
Brand influence on customer loyalty & formularies
Brand performance compared to competitors
Increase market share with strong brand power
Speed adoption of brand
Increase lift by associating with healthy lifestyles
Increase customer loyalty
Increase brand recognition and activity of brand activists
Increase customer engagement with brand

15. How to build a data lake

16. Exploration & Discovery Data Management & Governance
Operationalize & Monetize
Laboratory
Factory
CAO, CTO, CFO
Data scientists
Statisticians
Data analysts
Business SMEs
Data engineers
CDO, CIO, CSO
Data stewards
Data architects
Data engineers
Data modelers
DBAs
CMO, CFO, COO
Data analysts
Data engineers
Business SMEs
Apps developers
Administrators
Reliability Engineers

17. The Problem with Big Data Projects
Data Modeler
Data Scientist
Data Analyst
Data Steward
Data Engineer
Business
Reduce Cost of Care
Relational, Mainframe
Visualization and Analytics Apps
Improve Patient Outcomes
Documents and s
Takes too long to get the data
Can I trust the data
We have a lot of sensitive data
Too many one off projects
Hard to build and maintain
Many compliance requirements
Discover New Therapies
Social Media, Web Logs
Laboratory
(insights)
Factory
(actions)
Reduce Development Lifecycle
Machine Device, Cloud
Governance & Security
Increase Marketing Effectiveness
Hadoop, DW, MPP, NoSQL

18. Criteria for Successful Big Data Projects
Data Modeler
Data Scientist
Data Analyst
Data Steward
Data Engineer
Business
Reduce Cost of Care
Relational, Mainframe
Visualization and Analytics Apps
Improve Patient Outcomes
Documents and s
Self-Service Autonomy
Operational Agility
Discover New Therapies
Social Media, Web Logs
Laboratory
(insights)
Factory
(actions)
Reduce Development Lifecycle
Machine Device, Cloud
Governance & Security
Increase Marketing Effectiveness
Hadoop, DW, MPP, NoSQL

19. Successful Projects Require Big Data Management
Data Modeler
Data Scientist
Data Analyst
Data Steward
Data Engineer
Business
Reduce Cost of Care
Relational, Mainframe
Visualization and Analytics Apps
Improve Patient Outcomes
Documents and s
Big Data Integration
Big Data Governance
Big Data Security
Self-Service Autonomy
Operational Agility
Discover New Therapies
Social Media, Web Logs
Laboratory
(insights)
Factory
(actions)
Reduce Development Lifecycle
Machine Device, Cloud
Governance & Security
Increase Marketing Effectiveness
Hadoop, DW, MPP, NoSQL

20. Data Lake Management Process
Data Modeler
Data Scientist
Data Analyst
Data Steward
Data Engineer
Business
Reduce Cost of Care
Relational, Mainframe
Visualization and Analytics Apps
Improve Patient Outcomes
Documents and s
Ingest
Transform
Clean
Master
Relate
Prepare
Share
Discover New Therapies
Social Media, Web Logs
Reduce Development Lifecycle
Govern and Secure
Machine Device, Cloud
Increase Marketing Effectiveness
Hadoop, DW, MPP, NoSQL

21. Storage & Processing Infrastructure
HL7
Web Logs
EMR
Social Data
GPS
Sensor Data
Clinical Data
Insurance Claims
Databases, Data Warehouses, Hadoop, NoSQL

22. Visualization & Analytics

23. Search & Discover

24. Understand & Trust

25. Understand & Trust

26. Understand & Trust

27. Data Preparation & Collaboration

28. Data Preparation & Collaboration

29. Data Preparation & Collaboration

30. Data Preparation & Collaboration

31. Data Pipeline

32. Data Pipeline

33. Manage Data Assets

34. Ensure Trust
Manage Data Quality

35. Secure & Protect Data Assets

36. Intelligent Data Applications Big Data Infrastructure
Big Data Analytics
Intelligent Data Applications
Reduce Cost of Care
Relational, Mainframe
Big Data Management
Big Data
Integration
Big Data
Governance
Big Data
Security
Improve Patient Outcomes
Documents and s
Discover New Therapies
Social Media, Web Logs
Universal Metadata Services
Reduce Development Lifecycle
Machine Device, Cloud
Big Data Processing
Increase Marketing Effectiveness
Big Data Storage
Big Data Infrastructure

37. Big Data Management Reduce Cost of Care Relational, Mainframe
Data warehouse
Appliances
Real-time Near Real-Time Batch
Database
Pushdown
Hadoop
Big Data Management
Metadata Management
Data Index
Data Discovery
Data Pipeline Abstraction
Data Blending
Data Integration Transformations
Data Ingestion
Data Integration Hub
Data
Parsing
Big
Data Governance
Master Data Management
Data Retention & Lifecycle Management
Data Quality
Data Matching
Data Profiling
Data Integration
Tokenization
Data Security
Masking
Encryption
Authorization & Authentication
Universal Metadata Services
NoSQL
Intelligent Data Lake
Enterprise Information Catalog
Data Security Intelligence
Data Visualization
Advanced Analytics
Predictive Analytics
Machine Learning
Reduce Cost of Care
Relational, Mainframe
Improve Patient Outcomes
Documents and s
Discover New Therapies
Social Media, Web Logs
Reduce Development Lifecycle
Machine Device, Cloud
Increase Marketing Effectiveness
Databases
On-premise Cloud

38. What are some best practices

39. Big Data Journey in Phases
Reduce Cost of Care
Relational, Mainframe
Escalating return on data
Real-Time Operational Intelligence
Manage data assets for new & better services
Improve Patient Outcomes
Data Discovery
& Analytics
Discover new insights to drive business value
Documents and s
Data Warehouse Optimization
Lower infrastructure costs
Driven by IT Driven by Business
Discover New Therapies
First Pilot(s)
Prove out initial use-cases
Social Media, Web Logs
Reduce Development Lifecycle
Machine Device, Cloud
Increase Marketing Effectiveness
Intelligent Data Lake
Lower Infrastructure Cost Added Business Value

43. Informatica Big Data Management
Analytical Applications
Industry’s Only Single Integrated Platform for Big Data Management
Big Data Integration
Big Data Governance & Quality
Big Data Security
Data Warehouses, Data Lakes, NoSQL

44. Thank You Reduce Cost of Care Discover New Therapies
Increase Marketing Effectiveness
Improve Patient Outcomes
Reduce Development Lifecycle
Thank You