1. SPEECH & LANGUAGE SERVICES
ECSEL
SPEECH & LANGUAGE SERVICES
SWOT ANALYSIS
Amaris Mujica ICM March 9th, 2015

2. Strengths Chp 5 – The Home Page Chp 6 – Page Layout
5:2 Show All Major Options on the Homepage
As it stands, all important information is properly organized for easy access
5:5 Limit Prose on Homepage
The short introduction includes all basic and key information, despite needing to be updated.
Chp 6 – Page Layout
6:8 Uses Fluid (Responsive) Layouts
Pages appropriately adjust to the type and size of browser, including mobile
Chp 8 – Scrolling and Paging
8:4 Uses Paging Rather than Scrolling
Unlike some flat designs, information is not on one single page and has pages.
Chp 10 – Links
10:2 Link to Related Content
Linking to internal pages such as contact or services helps provide immediate connection when relevant.

3. Strengths (continued)
Chp 11 – Text Apperance
11: 4 Ensure Visual Consistency
Despite text not always being friendly, it is the same throughout the entire site
Chp 14 – Graphics, Images, and Multimedia
14:16 Uses Photography of People
While they should be replaced with proper stock images providing the service, using people in the services page makes it relatable.

4. Weaknesses Chp 1 – Design Process & Evaluation
1:1 Provide Useful Content
It’s been established that ECSEL needs updated information on the website to better inform consumers.
Chp 2 – Optimizing the User Experience
2:6 Minimize Page Download Time
The background photos take far too long to load, and cause the pages to lag
Chp 3 – Accessibility
3:3 Do Not Use Color Alone to Convey Information
The main menu and other aspects of the site should have more changes to convey the information, illustrative or otherwise
Chp 5 – The Home Page
5:9 Manage Home Page Panel Width
The page width is currently not 100% but instead is floating, which is poorly designed

5. Weaknesses (continued)
Chp 6 – Page Layout
6:7 Align Items on Page
The sections of each pages are disconnected and floating, and often have unnecessary gaps between them that makes for poor alignment
Chp 10 – Links
10:12 Indicate External v. Internal Links
There is little to no warning when a user may end up leaving the site.
Chp 11 – Text Appearance
11:1 Use Black Text on White Background
Light text on a dark background is more straining on eyes since they are adjusted to dark text on a light background.
11:7 Use Familiar Fonts
Certain fonts are not dyslexic friendly

6. Opportunities The only of its kind Few websites were of high quality
So far, ECSEL is the only business of its kind, which means no one else will show up when looking for it
Few websites were of high quality
Because there were (easily found) high quality websites for ECSELs (similar, local) services, we can believe that a good redesign will put ECSEL on top of everyone else
This is doubled if solid SEO can put ECSEL on the top 30 results
More users are likely to stay on the website because of a better, more trustworthy site
Reactive Website
Because of the poor design, the sites are not reactive, or not friendly to mobile users. If ECSELs website can continue to be friendly with mobile and create a tablet site as well, it will be more advanced.
Blog on the Website
If ECSEL can keep the blog on the site rather than leading off of it, it will keep traffic internal, rather than require extra effort from the user and losing navigation around the site.

7. Threats The only of its kind Subdomain Lack of Social Media
It’s a double edged sword. Because it’s the only business offering the services, it’s niche market might not how to search for it. It needs good SEO or it’ll be lost
If someone else comes in with a better site, they could get more attention first, damaging reputation.
Subdomain
It’s currently a subdomain of businesscatalyst.com. To be more trustworthy, it needs it’s own site.
Lack of Social Media
With little social media, ECSEL is missing out on other ways to be found and draw in consumers
Lack of Certifications
ECSEL should provide its qualifications to build user trust, as other competitors do.
Lack of Key Information
Competitors have pages such as “FAQ/Fees/Forms” for consumers. Additional information should be included ASAP