1. Marketing Highlights Dec 2016 – Jan 2017

2. Marketing highlights Dec 2016 – Jan 2017
Demographics driven Web updates
Spring Campaign support
Travel Expo show
Social Media moments

3. “Demographically Millennials overtake Baby Boomers”

4. Demographically Millennials overtake Baby Boomers

5. x5 multiplier “heavy reliance” when traveling
2015 Pew Research shows:
72% own a smartphone
18% limited options for online access other than phone
11% of Americans rely heavily on smartphone access
x5 multiplier “heavy reliance” when traveling

6. Demographically Millennials overtake Baby Boomers Responsive
Responsive Web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation.
Mobile First
Mobile first goes beyond UI as a business strategy and that assumes smartphones, tablets and task-specific apps are visitors' primary tools for getting information and travel transactions are completed.

7. Website
Non-Responsive is

8. Website
Responsive is

9. Website
Hybrid Responsiveness

10. Website Mobile First is Mobile First
Mobile first is a business strategy and that assumes smartphones, tablets and task-specific apps are visitors' primary tools for getting information and travel transactions are completed.

11. Website Mobile First is Mobile First
Mobile first is a business strategy and that assumes smartphones, tablets and task-specific apps are visitors' primary tools for getting information and travel transactions are completed.

12. Definitions Responsive Mobile First
Responsive Web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation.
Mobile First
Mobile first is a business strategy and that assumes smartphones, tablets and task-specific apps are visitors' primary tools for getting information and travel transactions are completed.

13. Target Shoulder emphasis
Research says…
Interesting that:
A) That Print is not – yet - Dead
B) Highest User Trust Ad Types =
Lowest actual ROI measurability…

14. Target Shoulder emphasis
Research says…
Methodology:
Data is from the December 2016 MarketingSherpa "Customer Satisfaction Research Study." 2,400 US internet users ages 18+ were surveyed online during September 30-October 3, 2016.
52% of respondents were female and 48% were male. Respondents were millennials, (34%), Gen Xers, (31%), baby boomers, (31%), seniors, 65+ (4%).
Respondents identified their incomes as less than $25K (18%), $25K-$50K (25%), $50K-$75K (20%), $75K-$100K (14%), $100K-$150K (13%), $150K-$200K (4%), $200K+ (2%) and prefer not to say (4%).

15. Spring Shoulder emphasis
TCC related FAM’s
Influencer FAM Tours (3 nights, 4 days per trip)
 February: Ruby Beach, Kalaloch, Lake Quinault
2 American Influencers - Hiking Trail surrounding Lake Quinault - Lake-based activities - Sea Stacks and Beaches
March: Sol Duc, La Push, Forks, Hoh Rainforest 2 American Influencers - Hike to Sol Duc Falls - Rialto Beach - First, Second, Third Beach - Bogchiel State Park - Elk Creek Conservation Area - Hoh Rainforest - Something with traditional canoes in La Push??
April: Quilcene, Port Ludlow, Port Townsend 2 American Influencers - The best outdoor places in this region. 
Spring Shoulder emphasis
#OnTheOlympicPeninsula
April: Sweep the Olympic Peninsula, 4 photographers from Vancouver Island. Take Evening Coho Ferry and stay in Port Townsend. Day 1: Port Townsend, Day 2: Sequim, Hurricane Ridge, Lake Crescent, Day 3: Sol Duc Falls, Cape Flattery, La Push & Beaches

16. Spring Shoulder emphasis
#OnTheOlympicPeninsula
Geo-Fencing, including:
Dick’s Sporting Goods,
REI stores,
Cabella’s
:60 Radio endorsements
4 weeks: 2/27-4/7
14x wkly :15 Sponsor Spotlight
STAR & KOMO Newsradio
Marina Rockinger
“Kent & Alan Morning Show”
Listener Profile - *Audience Size: 684,400
THE STAR LISTENER: 57% Female 43% Male
HOME OWNERSHIP: 66% Own, 31% Rent
EMPLOYMENT: 53% White Collar, 20% Blue Collar
AGE: millennials 18-34: 29%, Gen Xers Age 25-54: 58%, Baby Boomers Age 55+: 18%
INCOME: >$100,000: 35%, $75K-$100K: 16%, $50K-$75K: 21%, $35K-$50K: 14%

17. Tacoma Travel Expo January 6, 2017 DESCRIPTION
“Travel Expo 2017 is the largest travel and tourism event in the Pacific Northwest, and it will allow its visitors to travel the world under one roof without having to break the bank.”
“In addition, 2 roundtrip tickets will be given by Alaska Airlines to the lucky winners of our raffle draw. Don't miss this once-in-a-lifetime opportunity!”

19. Tacoma Travel Expo
January 6, 2017

20. Tacoma Travel Expo
January 6, 2017

21. Tacoma Travel Expo
January 6, 2017

22. Year
Likes
Jan. 2017
2,155
Jan. 2016
1,249
Jan. 2015
483

23. Year
Likes
Jan. 2017
2,155
Jan. 2016
1,249
Jan. 2015
483

24.  2017 Tourism Summit and Day in Olympia Join WTA on January 24th, 2017 in Olympia at The Washington Center for Performing Arts  Legislation Check back soon! The WTA Legislative Task force will be presenting the 2017 Legislation… soon.