2. Reason for change…
Upcoming redevelopment of the staging area for the Pride Parade
Street lineup for professional floats has hit capacity
New security & safety procedures
Main stage at capacity
Parking demands
Production costs

3. Parade Staging Areas Considered…
Kenwood neighborhood
YMCA lot
1st Ave S & Central Ave (between 34th St & 31st St)
St. Pete High School
Mirror Lake (Festival at Vinoy)
Downtown (Staging at Tropicana Field parking lot)
Grand Central (Staging at Tropicana Field parking lot)
Downtown Waterfront
Grand Central location
Downtown location

4. Reasons for elimination…
Kenwood neighborhood
Street Closure Costs
100% residence approval
YMCA
Grass/Dirt area issue with rain
Fenced in (too narrow entry/exit)
Downtown (Trop staging)
Parts of Central closed
Parade SPPD costs
1st Ave S & Central Ave
Not enough linear footage
Street Closure Costs
Mirror Lake
St. Pete High School
5th Ave cannot be closed (Alt 19)

5. Two remaining options…
Grand Central*
Parade runs from 11th Street down Central Ave to 22nd Street
Festival runs from 22nd Street to 28th Street
* Event weekend date would be determined based upon the Tampa Bay Rays schedule.
Downtown
Parade runs from Albert Whitted Park to Vinoy Park along NE Bayshore
Festival held in Vinoy Park

8. Needs for event… Parking/Transport Attendee Demographic
Monitored parking spaces
Increased parking spaces
24 hr access to parking
Shuttle services
Walkable to hotels
50.3% of attendees are from outside of Pinellas County
Of those, 12.1% stayed overnight
Exhibitors requesting 2 day festival option (over 60%)

9. Needs for event… Production Costs Safety & Security
Reduce overtime / weekend hours for vendors
Beyond occurrences during the days of the event
Number of “Entry Points”
Lighting
Crowd control and proximity
Designated disband area
Controllable access

10. Production costs… Grand Central Downtown
Nearly $10,000 in overtime / weekend hours
City invoice, 2016: $95,817
City in-kind: $45,000 (50% of services)
Net invoice: $50,817
Estimate for Grand Central: ~$103,000₁
Downtown
Eliminates overtime charges with Friday/Monday Install/Breakdown
Estimate for Downtown: ~$72,855₂
₁ Using 2016 invoice as a predictor and increasing police by suggested 16%
₂ Estimate received from SPPD, SPFD, SP Traffic, and SP Parks & Recreation

11. City Services as compared to all other event related expenses by year…
2014
2015
2016
$160,945
$184,588
$192,643
$90,379
$70,566
$108,448
$76,140
$96,145
$96,498

12. Safety & Security: Grand Central
32 “Entry Points” for unplanned disruption/intrusion
No controllable access to any event
Limited lighting within most alleyways
Uneven and narrow walkways
Limited emergency lane on parade path (barricade placement)
Entry Point

13. Security & Safety: Downtown
11 “Entry Points” for unplanned disruption/intrusion
Controllable access to festival only
Entry Point

14.  Amenity Grand Central Downtown 32 ~$103,000 $72,855 11
Access to public transport 
Ample parade staging
Increased parking
Walkable to hotels
Increased Main Stage capacity
Reduces production costs
Consistent Weekend
“Entry Points” 32 11
City Services costs
~$103,000
$72,855

15. Recommended option: Downtown
Over 11,000 parking spaces
Walkable to over 50 bars and restaurants
Walkable to 8 hotels
Approximately 1,500 rooms
Festival entirely on grass
Access to public transportation
Parade staging at Albert Whitted
Up to $45,000 in saved production costs
Increased Main Stage viewing and side walk capacity
Reduced “Entry Points” into festival and parade
Controllable access
Meets attendee demographic