1. Community Solar
Dan McIlroy
Clean Energy Collective

2. CEC’s Market Experience
A National Perspective
CEC’s Market Experience
45 projects operating 35 MW 12 states 27 utility partners 59 projects in development 172 MW under development
Nation’s leading community solar provider
Focused solely on community renewables
Partners in local communities to provide utility and consumer value

3. CEC Utility and Development Partners

4. What is (and isn’t) Community Solar?
Defining The Model
What is (and isn’t) Community Solar?
Simple solution available to all electricity users to participate in solar energy generation at market competitive rates
Serves all customers with local control – residential, commercial, municipal, nonprofit, low income
Connected to the distribution grid, ideally sited and cost competitive
Can be independent of state-level regulations
Avoids constraints facing rooftop model while reaching near utility-scale economics
Different than green power and solarize programs
updated

5. Compelling Value Proposition for all Stakeholders
Broad Value Propositions
Compelling Value Proposition for all Stakeholders
Utilities –
IOUs
Munis
Co-ops
Well-located and efficient clean energy generation
Optimizing valuable grid resources
Direct connection with customers, supports customer satisfaction and retention
Defense against rooftop solar and revenue loss
Project Developers
Access to growing market in partnership with utilities
Most attractive returns of any solar solution
Customers –
Residential Commercial Nonprofit
Cost-competitive power
Simple and smart clean power investment with good returns
Solar ownership for renters and sites without solar accessibility
“Fractionalization” enables low-cost ownership
Financiers
Highly financeable
Lower risk asset class with much stronger collateral value
Better ability to enforce remedies – easy to repossess and remarket
updated

6. Where is the Community Solar Market Headed?
The Market Outlook
Where is the Community Solar Market Headed?
The fastest growing solar market in U.S.
15 GW ($40 bn) market opportunity over the next 5 years
50% of distributed generation from forward (more than rooftop and C&I)
More than 10x larger addressable capacity than the largest onsite providers
$40 bn
15 GW
“Though community solar is still less than 1% of installed U.S. solar capacity, it is clearly a compelling and rapidly-growing model.”
Dan Chwastyk, utility strategy manager, Solar Electric Power Association (SEPA)

7. How do we get there from here?
The Path Forward
How do we get there from here?

8. Unlocking the Market Customers Utilities Services
Serve the 85% of residential market that can’t or choose not to install rooftop solar
Offer products based on market needs and behaviors
Stringent compliance and transparency
Utilities
Partnerships with utilities
Help deliver greater value to their customers
Larger programs, more customers
Services
Enterprise software
Sales & marketing
Customer engagement
CS Market
Rooftop Market
Unlocks the industry
(millions)
Source: GTM Research

9. Program Options Designed for Market Needs
Program Design
Program Options Designed for Market Needs
Upfront Payment Product
An ownership model
Customer purchases an interest in solar panels or power
Customer can size their purchase from one panel (~$250) up to enough to cover 100% of their average monthly electric bill
Typical payback period: years
Pay-as-you-go Subscription product
No money down, instant savings
Customer pays a percentage of their power bill credit from the panels – thereby realizing a 10-15% discount
No lease, no loan
Typical contract: 20 years
500 kW CEC Array, Boulder, Colo.

10. Program Execution
Enterprise Software Solutions Can Ensure Program Efficiency and Success
Compliance
Customer acquisition & e-commerce
Billing Integration
Branding
Facility management
Customer engagement

11. Long-term Customer Engagement & Management – Not Just a Nice-To-Have
Program Management
Long-term Customer Engagement & Management
– Not Just a Nice-To-Have
Partnership & Finance
Engineering
& Procurement
Construction
Interconnection
Customer
Acquisition
Facility O&M
Customer E&M
Marketing
Billing Integration

12. Utilities, Developers, and Asset Owners Must:
Customer Engagement
Utilities, Developers, and Asset Owners Must:
Maintain and enhance valuable customer relationships
Help customers make a strong connection with their renewable energy asset
Maximize participant retention and reduce churn

13. For more information: Dan McIlroy
Vice President of Business Development
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