1. Mobile Seva – Harnessing wider acceptance of the Mobile Technology
to enable Government Departments
to offer Citizen Centric Services to a larger population
Presented By:
Mr. Kapil Kant Kamal
(Principal Technical Officer)
Centre for Development of Advanced Computing (C-DAC) r

2. Agenda India: Diversity & Development
Evolution of e-Governance in India
Why Mobile? – ICT connectivity in India
Challenges to overcome
Strategies Adopted
Mobile Seva Project
Operational Channels
Project Outcomes
Case Study

3. India: Diversity and Development
Multi-lingual - 22 Official Languages
Multi-religious
Multi-ethnic
Federal Structure
36 States & Union Territories
70% Rural India, 600,000+ villages
Multiple Political Party
Multi-tiered democracy
250,000+ Local Bodies

4. Evolution of e-Governance in India
Pre-1990
Railways Office automation
Individual Department &
State level initiatives
2006
NeGP,
holistic approach to e-Gov, 31 MMPs
2009
Unique Identity Project
(Aadhaar)
2011
m-Governance
Smart Governance, Digital India
* NeGP: National eGovernance Program

5. Why Mobile? ICT connectivity in India
Total population of India: more than 1.3 Billion
Total telecom subscribers: 1, Million
Total wireless subscribers: 1, Million
Rural: 41.1%
Overall wireless teledensity: 88%
Urban: %
Rural: 52.84%
Total Internet Subscribers: Million
76% access Internet through mobile devices
Source: Telecom Regulatory Authority of India

6. Challenges before Mobile Seva Project
Low use of electronic public services, especially in rural areas
No institutional and policy driver for mobile-enablement
High investment required for department for m-enablement
Lack of Technical Capability and Skilled Manpower
No “single window” solution
Integration with major telecom providers
No convenience of a unique single number
Cross platform support
Convince departments to adapt Mobile Seva as a Single Mobile Platform
Multi lingual support - India has 22 Official Languages

7. Strategy 1: Open Consultations
“Framework for Mobile Governance” notified in Feb 2012
1) Draft consultation paper prepared in March 2011
2) Public feedback
3) Consultation with various stakeholders
KEY FINDINGS FROM THE CONSULTATION PROCESS:
Mobile platform ideal for increasing access to Government services
A wide range of central and state level services could be easily enabled through mobiles

8. Strategy 2: National Mobile Governance Initiative
National Mobile Governance Initiative launched in cognizance of massive reach of mobile phones in India

9. Strategy 3: Policy Directives
“Public services under all projects would be delivered through mobile devices as well”
“Web sites of all Government Departments and Agencies shall be made mobile compliant””
Prime Minister’s Committee on NeGP, chaired by the Hon'ble PM ,
“ All ministries and departments both at the Central and State levels to integrate their services with the Mobile Seva platform for delivery through mobile devices. ”
Prime Minister’s Committee on NeGP,

10. Strategy 4: Mobile Services Delivery Gateway
Mobile Seva MSDG: Key elements under notified framework
MSDG provides integrated centrally-available platform for all government departments to integration with common e-Governance infrastructure in the country
To deliver public services to citizens over mobile devices
Unique, first of its kind nationwide mobile-initiative
Centrally hosted core infrastructure on cloud

11. Mobile Seva
Mobile Seva Platform is an integrated platform to facilitate delivery of government services to citizen over mobile devices using following mobile channel:
Mobile e-Governance Service Delivery Gateway (MSDG)
SMS Gateway
Push
Pull (short code and Long Code )
Secure Pull
Application Store (for Government mobile applications)
Mobile Payment
USSD
USSN (Unstructured Supplementary Services Notify)
USSR (Unstructured Supplementary Services Response)
IVRS
Push Outbound Call
Missed Call
Menu Driven Pull Call

12. Universal access National Platform Connected with all 14 Telcos 51969
Opened by all telcos at normal rates
166
Opened by most telcos at normal rates
Nationally available number for all non-emergency public services
Universally accessible at p2p rates

13. Mobile Seva : Ready & Operational channels
Mobile AppStore
1044+ live mobile apps hosted 
SMS Gateway
PUSH SMS:
3600+ integrated Departments
15 Billon + SMSs sent
PULL SMS:
725 + services integrated
IVRS & USSD Services are operational
Real-time status 24x7 on mgov portal ( )
Regular posts on social media
( facebook.com/DIT.MGOV goo.gl/nCpTUP ) 6
M-payment solutions available through cards, net-banking & IMPS

14. Massive and growing impact!
Election Commission of India:
Mapped 1 mn polling stations
Effective EVMs tracking
Keyboards in 11 Indian languages:
Boost uses of Indian languages on mobile devices
High Adaptation States:
Andhra Pradesh
Himachal Pradesh
Maharashtra, etc
UIDAI:
>210 mn notifications between UIDAI and citizens
m-enablement of eDistrict and SSDG services for true and widest impact
Ministry of Agriculture:
>569 mn notifications between MoAgri and farmers
Andhra Pradesh:
>329 mn notifications between departments in Andhra Pradesh and citizens
Government mApps:
>1 mn downloads from m-app store
Stakeholder partnership:
Telcos,
Government depts.,
Citizens, mobile industry & civil society

15. Recent Mobile Applications
MyGov : Govt innovative citizen engagement platform for direct citizen participation in governance by providing an avenue for channelizing their ideas ,comments and suggestion.
e-Hospital : ORS is a framework to link various hospitals across the country for Aadhaar and non-Aadhaar based online registration and appointment system
BHIM (Cashless Payments) : Bharat Interface for Money application that facilitate simple, easy and quick payment transactions. One can easily make direct bank to bank payments instantly and collect money using just Mobile number or Payment address.
mPassport: Application providing all the Passport-related services to the citizens in speedy, convenient and transparent manner.
Aadhaar Mobile update app : App allows updating of mobile number in Aadhaar database after due validation
Khoya Paya : App provides information about missing child and enable’s citizen in searching missing child
MCGM 24x7 : Mumbai residents can view & pay their water bills, property tax, shop license renewal.

16. Domestic Trends in Mobile Governance
Case Study – I
mKisan

17. Background Issue Solution Offered Benefits
- Limited Channels to transfer relevant information to farmers w.r.t.
Climate, pest, seeds, market, market price etc.
Climate Alerts
Awareness about the Best Practice in Farming
Agri-Business
Crop Insurance, etc
- Dissemination of information to Farmers at a short notice
-Lower penetration of Computer with internet among farmers
Solution Offered
- Utilizing Mobile as a platform in view of larger mobile user base (with and without internet)
-Information dissemination may be delivered through multiple channels
Mobile Application
SMS (PUSH & PULL)
USSD
IVRS
Benefits
- DAC&FW was able to increase its reach from 3.5 million to 15 million farmers in a short span of 2 years - Lower Transection cost - Feed 820 Crores PUSH SMSes
- Farmers come up & uses mobile channels to fetch relevant information on
PULL SMSes

18. Mobile Seva – Services offered
Mobile Application
Development of mobile applications
Kisan Suvidha
Agri Market
Crop Insurance
Pusa Krishi
mKisan app
Bhuvan Hailstorm
Farm-o-Pedia
SMS
Push SMS
Pull SMS
8,210 million SMSes sent by Ministry of Agriculture
USSD
Fatch information even on basic mobile phone devices
IVRS
Outbound Calls (provide information)
Inbound calls (obtaining information)

19. Functionality of Mobile Applications
Weather forecast, weather alerts, dealers, market prices, agro advisories, plant protection, IPM Practices
Kisan Suvidha
Market price of crops within 50 km of the device’s location
Agri Market
Insurance Premium -based on area, coverage amount and loan amount
Crop Insurance
Promotes Agribusiness Ventures through technology
Pusa Krishi
Advisories and information being sent by experts and government officials at different levels through mkisan portal
mKisan Application
Collects data related to hailstorm, loss happened, occurrences, photograph, latitude and longitude, Name of Crop, Date of sowing, Date of likely harvesting, Source of irrigation, etc
Bhuvan Hailstorm
To get suitable crops as per soil and season, crop wise information, weather information, manage the cattle
Farm-o-Pedia

20. Domestic Trends in Mobile Government
Case Study – II Election Commission of India (ECI)

21. Background Benefits Issue Solution Offered
- Limited availability of Computers with internet connectivity across Indian geography - Vast mobility involve in the poll management
- Limited Communication Channels to access and spread information
- Easy access of Voter centric information
- Complaints/ suggestions from the remote location
- Information gathering with time lag
Solution Offered
- Utilizing Mobile as a platform in view of larger mobile user base (with and without internet) - Information on palm of the user/ Citizen
-Information dissemination may be delivered through multiple channels
Mobile Application
SMS (PUSH & PULL)
IVRS
Benefits
- ECI was able to Geo Tag more than 9 lakh polling stations
- Election Poll day Report form Polling station with minimal time lag and greater accuracy
- EVM tracking
- Easy to use
- Voter Information Search Using Internet and SMS
- Easy Capture of Evidence
- Personal details of the Electoral Officers
- Online submission of form 6, 6A, 7, 8 and 8A
- Auto follow-up through IVRS

22. Mobile Seva – Services offered
Mobile Application
Development of the mobile applications
ECI Electoral Officers details
ECI Election Poll day Report
ECI Polling Station Location
ECI EVM Tracking
Voter Information Search Using Internet
Voter Information Search Using SMS
Electoral Search
Samadhan
SMS
Push SMS
Pull SMS
IVRS
Outbound Calls (provide information)
Inbound calls (obtaining information)

23. Functionality of Mobile Applications
For ECI personnel. Fetches co-ordinates (Latitude & Longitude) of a polling station through GPS enabled android mobile phone
ECI Polling Station Location
Track EVM by scanning barcode on EVM machines which are being used in Poll.
ECI EVM Tracking
Collects personal information about the Electoral officer details like Skype Id, Id, head office coordinates, etc.
ECI Electoral Officers details
Collects information regarding progress of the poll activities from district election officer.
ECI Election Poll day Report
Voter can check whether his/her name has been included in the electoral roll of the constituency and location of the polling station.
Voter Information Search
Political Party, Citizen, Contesting Candidate can use this application to give their suggestions, information and can lodge a Complaint.
Samadhan

24. Benefits to Government Department
One-Stop shop to enable various mobile based service channels
Eliminates the need to integrate and interact with various Telcos and/or aggregators to enable services
Increased reach & easy access of Government services to Citizen
No need to invest separately by each department in hardware, software, Data Centre, Connectivity, Bandwidth and other infrastructure components
Departments can launch G2G and G2C services across various channels and mobile devices / operating systems
Open standards based implementation to facilitate scalability, migration, easy adoption, management of services
Common use of platform brings down the development and management cost of the platform and helps launch of innovative services at least possible time
Access to new services, enhancements, technological innovations, service innovations with minimum / zero investment

25. Project Outcomes

26. Thank You www.mgov.gov.in www.apps.mgov.gov.in kapil@cdac.in