Download presentation
Presentation is loading. Please wait.
1
Business Model Canvas Venture Studio Entrepreneurs Bootcamp Von Allmen Center for Entrepreneurship September 15, 2016
2
A novel therapeutic approach to disorders of the central nervous system
3
Novoron Bioscience, Inc.
Founded in 2013 Spin-out from UC San Diego Develop first regenerative therapy for spinal cord injury Raised >$1.25 MM in non-dilutive grants from NIH Selected to participate in the inaugural NIH
4
Business Model Method or process by which one receives appropriate compensation for providing value to a customer.
5
Business Model Method or process by which one receives appropriate compensation for providing value to a customer
7
Front of the House
8
Back of the House Front of the House
9
Light Flexible Framework
11
Heavy Rigid Wrong
12
A startup is not a large company in miniature.
13
“Everybody has a plan until they get punched in the face
“Everybody has a plan until they get punched in the face.” – Mike Tyson
14
Entrepreneur Product Manager
18
Technical Failure Market Failure
20
Value Proposition NOT your product NOT your product’s features
Your product/idea has NO intrinsic value Cultural concept
21
Value Proposition Better Faster Cheaper Culture
22
Molecule capable of antagonizing LRP1 and reducing RhoA activation in neuronal cell types after a traumatic injury to the spinal cord
23
Drug-like molecule Neuroregeneration
24
Drug-like molecule Neuroregeneration
25
Drug-like molecule Neuroregeneration Ability to walk Sphincter/bladder control Sensation
26
Drug-like molecule Neuroregeneration Ability to walk Sphincter/bladder control Sensation
27
Drug-like molecule Neuroregeneration Ability to walk Sphincter/bladder control Sensation BETTER Recovery CHEAPER Healthcare costs
28
Customer Segments Who is paying you for your value?
Customers are human beings Three roles of a customer Decide Pay Use Be as specific as possible
29
BETTER Recovery Spinal cord injury patients CHEAPER Healthcare costs
30
BETTER Recovery Spinal cord injury patients Doctors CHEAPER Healthcare costs
31
BETTER Recovery Spinal cord injury patients Doctors CHEAPER Healthcare costs Insurance Co.
32
Get out of the building!
33
BETTER Recovery Spinal cord injury patients Doctors CHEAPER Healthcare costs Insurance Co.
35
BETTER Recovery Spinal cord injury patients Doctors CHEAPER Healthcare costs Insurance Co.
36
Channels
37
Channels Direct Indirect
Farmer’s market Trade expo Cold call Indirect Wholesale/Retail Own store Internet Affiliates/Partners Multi-sided market (local newspaper, Facebook)
38
BETTER Recovery Patients Doctors Insurance Co. CHEAPER Healthcare costs Advertising Direct
39
Customer Relationships
How do we interact with our customers to provide value (i.e. receive revenue)? Examples Transactional (automated?) Add-on Community Personal assistance
40
BETTER Recovery Personal Patients Doctors SCI Community Insurance Co. CHEAPER Healthcare costs Advertising Direct
41
Key Activities What Key Activities do our Value Propositions require?
Our Distribution Channels? Customer Relationships? Revenue Streams? Categories Production Creation Problem Solving
42
FDA approval BETTER Recovery Personal Patients Doctors SCI Community Insurance Co. CHEAPER Healthcare costs Advertising Direct
43
FDA approval BETTER Recovery Personal Patients Phase 3 Doctors SCI Community Insurance Co. CHEAPER Healthcare costs Advertising Direct
44
FDA approval BETTER Recovery Personal Patients Phase 3 Phase 2 Doctors SCI Community Insurance Co. CHEAPER Healthcare costs Advertising Direct
45
FDA approval BETTER Recovery Personal Patients Phase 3 Phase 2 Doctors SCI Community Phase 1 Insurance Co. CHEAPER Healthcare costs Advertising Direct
46
FDA approval BETTER Recovery Personal Patients Phase 3 Phase 2 Doctors SCI Community Phase 1 Insurance Co. IND CHEAPER Healthcare costs Advertising Direct
47
FDA approval BETTER Recovery Personal Patients Phase 3 Phase 2 Doctors SCI Community Phase 1 Insurance Co. IND Toxicology CHEAPER Healthcare costs Manufacturing Advertising Direct
48
Key Resources What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships? Revenue Streams? Categories Physical Intellectual (brand, patents, data) Human Financial
49
FDA approval BETTER Recovery Personal Patients Clinical Trial IND Doctors SCI Community Insurance Co. CHEAPER Healthcare costs Lab Space Advertising Direct
50
FDA approval BETTER Recovery Personal Patients Clinical Trial IND Doctors SCI Community Insurance Co. CHEAPER Healthcare costs Lab Space Advertising ClinDev Team Direct Pre-Clin Team
51
FDA approval BETTER Recovery Personal Patients Clinical Trial IND Doctors SCI Community Insurance Co. CHEAPER Healthcare costs Lab Space Advertising ClinDev Team Direct Pre-Clin Team Money
52
FDA approval BETTER Recovery Personal Patients Clinical Trial IND Doctors SCI Community Insurance Co. CHEAPER Healthcare costs Lab Space Advertising ClinDev Team Direct Pre-Clin Team Money Patents Data
53
Key Partners Who are our Key Partners? Who are our key suppliers?
Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?
54
FDA approval Patent Law BETTER Recovery Personal Patients Clinical Trial Consultants IND Doctors CRO SCI Community Insurance Co. CMO FIPCO CHEAPER Healthcare costs Lab Space Advertising Team Direct Money IP
55
FDA approval Patent Law BETTER Recovery Personal Patients Clinical Trial Consultants IND Doctors CRO SCI Community Insurance Co. CMO FIPCO CHEAPER Healthcare costs Lab Space Advertising Team Direct Money IP
56
FDA approval Patent Law BETTER Recovery Personal Patients Clinical Trial Consultants IND Doctors CRO SCI Community Insurance Co. CMO FIPCO CHEAPER Healthcare costs Lab Space Advertising Team Direct Money IP
57
FDA approval Patent Law BETTER Recovery Personal Patients Clinical Trial Consultants IND Doctors CRO SCI Community Insurance Co. CMO FIPCO CHEAPER Healthcare costs Lab Space Advertising Team Direct Money IP
58
BETTER Recovery FIPCO CHEAPER Healthcare costs
59
BETTER Recovery FIPCO Biogen Sanofi AbbVie CHEAPER Healthcare costs GSK
60
BETTER Drug Candidate FIPCO Biogen Sanofi AbbVie GSK
61
BETTER Drug Candidate Personal FIPCO Biogen Sanofi AbbVie GSK Direct
62
IND BETTER Drug Candidate Personal FIPCO Toxicology Biogen Manufacturing Sanofi PK/PD AbbVie GSK Lab Space Direct Team Money IP
63
Patent Law IND BETTER Drug Candidate Personal FIPCO Consultants Toxicology Biogen CRO Manufacturing Sanofi CMO PK/PD AbbVie GSK Lab Space Direct Team Money IP
64
Cost Structure Value Driven (or Cost-Based Pricing)
1970’s GM Cost Driven (or Price-Based Costing) 1970’s Toyota Easier to identify than revenue Industry specific metrics Cost per user Cost per unit Cost per per available room
65
Patent Law IND BETTER Drug Candidate Personal FIPCO Consultants Toxicology Biogen CRO Manufacturing Sanofi CMO PK/PD AbbVie GSK Lab Space Direct Team Money IP Pay for activities and resources
66
Revenue Streams
67
Patent Law IND BETTER Drug Candidate Personal FIPCO Consultants Toxicology Biogen CRO Manufacturing Sanofi CMO PK/PD AbbVie GSK Lab Space Direct Team Money IP Licensing Fees Up front Milestone Royalty Pay for activities and resources
68
BMC – Next Steps Put together a draft of your BMC
Talk to your first customer Talk to your next 5 customers Edit your draft BMC Talk to 10 more “customers” Present your draft BMC next week Confidence intervals
69
“If everything seems under control,
you're not going fast enough.” - Mario Andretti
70
“… [N]o plan of operations extends with any certainty beyond the first contact with the main hostile force.” - Helmuth von moltke
![… [N]o plan of operations extends with any certainty beyond the first contact with the main hostile force.](http://slideplayer.com./slide/12176241/72/images/70/%E2%80%A6+%5BN%5Do+plan+of+operations+extends+with+any+certainty+beyond+the+first+contact+with+the+main+hostile+force..jpg "- Helmuth von moltke.")
71
“… [N]o plan of operations extends with any certainty beyond the first contact with the main hostile force.” - Helmuth von moltke
![… [N]o plan of operations extends with any certainty beyond the first contact with the main hostile force.](http://slideplayer.com./slide/12176241/72/images/71/%E2%80%A6+%5BN%5Do+plan+of+operations+extends+with+any+certainty+beyond+the+first+contact+with+the+main+hostile+force..jpg "- Helmuth von moltke.")
72
“… [N]o plan of operations extends with any certainty beyond the first contact with the main hostile force.” - Helmuth von moltke customers
![… [N]o plan of operations extends with any certainty beyond the first contact with the main hostile force.](http://slideplayer.com./slide/12176241/72/images/72/%E2%80%A6+%5BN%5Do+plan+of+operations+extends+with+any+certainty+beyond+the+first+contact+with+the+main+hostile+force..jpg "- Helmuth von moltke. customers.")
Similar presentations
