1. Welcome to Let’s Raise the Roof
Welcome to Let’s Raise the Roof!: How to Increase Funds, Morale, and Awareness through Grassroots Fundraising
Moderator:
Mea Geizhals, Grassroots Fundraising Manager
Grassroots Fundraising Expert Panelists:
Beth Wilson – Regional Coordinator, Kitsap WA
Lydia Pendley – Group Leader, Santa Fe NM
Nancy Gardiner – Group Leader, Coastal CT

2. Why Fundraising for RESULTS Matters
To RESULTS:
Volunteers are a critical part of our fundraising story.
30% of unrestricted revenue in 2016
These unrestricted funds allow RESULTS to maintain our independence to work on the issues and strategic projects where we will have the most impact.
You help us extend the reach of our message, bringing more people into the movement to end poverty.
To Your RESULTS Group:
Fundraising can be an extension of your advocacy work and can raise your group’s visibility in your community.
Opportunity to highlight accomplishments and bring in new members to grow your group
Can be a “hook” for reaching out to your members of Congress and media contacts.
Solidifies your group and further engages current advocates
To You:
Fundraising empowers you to clearly articulate your values and why you personally invest in the work of RESULTS with your time and money.
Fundraising is a chance to practice your communication, organization, and management skills – which carry over to many other aspects of your life.

3. Types of Grassroots Fundraising
Friends and Family Campaigns (FFC) – peer-to-peer online fundraising campaigns held at specific times of the year – such as the popular Virtual Thanksgiving Feast FFC in November.
Celebrations Friends and Family Campaigns – Like an FFC above, but held anytime to commemorate a personal milestone like a birthday or anniversary.
Fundraising Events – an in-person fundraising event such as a benefit dinner, house party, or outreach event with an ask for support.

4. Grassroots Fundraiser Examples
Advocacy 101 in Columbus, OH
Social – happy hour at local brewery
Action – learn RESULTS advocacy model and write a letter to members of Congress on healthcare
Impact – follow up from host and more info on RESULTS
Outreach in Birmingham, AL
Brewery donated 10% of sales to RESULTS
Newsletters in FL and Austin, TX
Mailed and ed update on group accomplishments with ask for support.

5. 2017 Kitsap Luncheon

6. 2016 Harvest Supper

7. Friends and Family Campaign & Event Websites

8. Ready to be a Grassroots Fundraiser?
November 2017: Virtual Thanksgiving Feast – more information coming this fall!
Interested in an event? Step one: Contact Mea
Resources available to me?
Grassroots fundraising materials are available on the website
Friends and Family Campaign guides – with sample s, social media posts, and talking points
Personal fundraising page
Event materials such as Save the Dates, Invitations, and Programs
Data and contact information
One-on-one support from Development staff

9. Questions?

10. Stay in Touch! Mea Geizhals – Grassroots Fundraising Manager
(202) x131
Beth Wilson – Regional Coordinator, Kitsap WA
Lydia Pendley – Group Leader, Santa Fe NM
Nancy Gardiner – Group Leader, Coastal CT