1. Reaching out to data users regarding next-generation news releases
Levi, Liddel, and Flores
U. S. Bureau of Labor Statistics
UNECE Workshop on
Statistical Data Dissemination and Communication
Oct. 7, 2016

2. CPI in 2016

3. CPI in 1953

4. Not much change in 60+ years
Identifying information
Analytical text (with embedded summary tables and charts)
Technical notes
Detailed tables

5. News releases are integral to BLS business
Annually, BLS publishes
~160 national news releases
~800 regional news releases
Subjects cover
Inflation
Labor force activity
Productivity
Workplace safety
…and more

6. Engaging with our stakeholders
News release readers: Online survey
Journalists: Focus groups
Data Users Advisory Committee: Open discussion
BLS employees: Listening sessions

7. General findings from online survey
7.4 % self-identified as journalists
“Journalist” defined to include social media
57.5%: BLS news releases are “Fine as is”
99.4% access from a workstation or laptop
18.6% also access through mobile device

8. How readers use the release
“Don’t break what works”: Continue publishing timely summaries of the most important data;
“Just the facts”: Provide data without interpretation or implied inferences;
“Do the math”: Continue to publish percent changes, net changes, and similar summary statistics;
“Make special factors easy to spot”: Use box notes and other formatting techniques to draw attention to unusual circumstances that may have influenced the data.

9. What readers do with the descriptive text
“Tell me what is important”: Use less text and more bullet points, maybe just a dashboard;
“Give me the context”: Show longer historical trends, highlight unusual data movement, contrast with other data sets to provide additional insight;
“Make it easier to read”: Simplify the language;
“Help me get to the details that I’m interested in”: Make better use of links to data, definitions, and methodology.

10. How readers use the tables
“Make it easy for me to repurpose the data”: Deliver all tables in machine-readable format, Excel in particular;
“Help me see the data I’m interested in”: Feature frequently cited data more prominently in tables;
“Help me to get more data”: Make it easy to customize tables and extract further data points.

11. How readers use charts and maps
“Give me more charts”: Respondents reported that data visualizations aid comprehension and provide insight;
“Give me more data”: Show longer time spans;
“Let me customize them”: Increase the interactive and animated elements.

12. How readers use the technical notes
Methodology is essential when a reader wants it but that most readers do not want it regularly
Technical notes need not physically accompany every news release but should be just a click away.

13. Media perspective “Keep doing the math”
Don’t change anything without lots of advance warning

14. Data Users Advisory Committee perspective
Don’t lose sight of the BLS mission: Objectivity is king!
Make sure the important notices regarding data are still available

15. Employee perspective
Identified areas of the production process that take the most time
Writing and getting supervisory approval for the text
Fact-checking
Creating tables
Managing different versions (HTML, PDF)

16. What we’ve learned
We can improve news releases to better meet user needs and desires
Continue to produce gold-standard data and present it in a strictly objective manner
One design will not fit all programs’ data
Question: On what audience to focus?
Anticipate disruption

18. Associate Commissioner Office of Publications and Special Studies
Michael D. Levi
Associate Commissioner
Office of Publications and Special Studies