1. Accountants’ & Bookkeepers’ Day
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My Business Online
Accountants’ & Bookkeepers’ Day
2 August 2013
My name is Jeremy Alderson-Smith
On behalf of Pastel – warm welcome
Created this day especially for you, a critical part of our channel
You the accountants are the influencers, your clients look to you for advice
Fact you here shows you’re progressive and forward thinking, and we trust we are doing the right thing in arming you with resources and knowledge to dispense this good advice and move your clients and client engagements forward
That’s why days like today are so critical, not just a 1 way street where we bombard you with information and features , but also to get your input in guiding us with the way forward
So we trust you’re going to enjoy the day here with us
Please don’t leave at half time, or you will miss out on the best part AND
We are having a lucky draw where you can win a Samsung tablet. And you have to be here to win. If you haven’t done so yet, please drop your business card in at the registration desk at tea time and we’ll do the draw at the end
To kick off, a short clip..
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2. What is Cloud Computing?
Cloud computing refers to applications and services offered over the internet
All of these applications are hosted securely on servers around the world
Does not matter where you are, you still have the same access
“A single view of the truth” – Charles Teversham 2013
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3. What is Cloud Accounting?
Accounting software that runs over the internet updating data stored on the internet.
No software is installed at either your client or your offices – you merely “sign up” and create your set of books.
All users access the same data using the same version of the software.
It’s the latest wave in technology providing a “win,win” scenario to both your practice and your clients business.
Like facebook, twitter, etc
Critical points..2
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4. Access to the same data! Why is this important?
No delays – work whenever you want to from wherever you want.
No synchronisation of data.
No need for backing up and restoring of the client’s data.
Reporting is always consistent - everyone accesses the same data which avoids confusion – there’s only “one version of the truth”.
Multi-user functionality allows the accountant and the business to work on the same data at the same time!
Its just so much more efficient and provides the platform to operate in a more connected world where a single view of the data is imperative.
The importance of this..
You guys certainly know how this works – backups/restoring – manual system for the client, driving to and from client etc
You can both work without even knowing one another is working
Client can run carry on with business, while you perform your functions

5. Why should I use it? Don’t miss out!
The Accountants Console provides a single view of all you clients.
Client now has access to high quality, up to date information.
Empower your clients and grow their business through new added value functionality.
You now have more time to move to high value consulting.
By increasing your own efficiency, you increase your capacity to take on more clients.
Its the most fundamental shift in technology in the past 20 years!
Pastel has used all their experience gained over this period to develop a totally new and exciting way for your clients to manage their businesses in a collaborative way with their accountants.
The “on-line” accounting trend has gained huge momentum internationally. Why ? – Its efficient, its value add, its fun, it works!
Don’t miss out!
Picture it – you log in – all your clients in one place – and some pretty nifty tools to help you with your day to day tasks (more on that later)
Remember you’re empowering your client – he/she now has access to high quality UP TO DATE information
Gone are the days of you having to do everything for your client – now everything he needs is just a click away
Free up your own time
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6. Okay, so what do I do with my “Increased Capacity….”?
$$ ADD VALUE $$
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7. Value Added Services Opportunities:
Strategic Planning.
Business Advice.
Management Reporting and Review.
Tax Advice and Structuring.
Year-end clients: Move away from “lumpy” billing cycles to an on-going consultative engagement.
Monthly clients: Lower monthly subscription service, rather than annual fee. (Tiered services).
Once you’ve freed up this time and made the significant changes, move to more meaningful less mind-numbing services
Just some examples
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8. A mind shift… Change the behaviour of your client.
Change your behaviour.
Bill for value added services rather than time spent capturing data.
Client intimacy allows you to provide more relevant and constructive input into your client’s business.
On-going communication establishes trust and provides an opportunity to up-sell additional services.
Very important! Change from offering low value, to offering high value services.
Potential change in your business model
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9. Mobility
Mobility is the trend toward a shift in work habits, with more clients working out of the office and using mobile devices (phones and tablets).
Windows 8, Android and Apple.
Functionality :
Viewing customers details.
Locate customers using Google Maps.
Recording notes and To Do items.
Quotes.
Invoices.
Phone apps..
Again, more later
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10. A typical My Business Online client
Progressive and forward thinking - they are aware of the “latest” technologies out there and the ease of use associated with these technologies.
They in turn want a progressive accountant.
They want to be more informed.
Admin is simply a frustration to them - they want to save time - don’t want to have to meet in person, on the move.
Choose clients that would work best in the cloud – the rest should stay on legacy products!
Clients are progressive and forward thinking – as are you obviously – you’re here right?
We’re not saying move all over now, but you would be surprised by how many of your clients would be perfectly suited to My Business Online
Don’t wait for your client to suggest it, maybe you should
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#accountantsday

11. A perspective Old way: New way: Tweet us! @PastelAccounts
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12. Tweet us!
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13. Samsung Galaxy Note Tablet
WIN!
LUCKY DRAW
Drop your business card into the bowl provided and stand the chance of winning a
Samsung Galaxy Note Tablet
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14. TEA-BREAK
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15. Tweet us!
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16. Feedback

17. Feedback: Dislikes
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18. Feedback: Dislikes
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19. Feedback: Dislikes
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20. Feedback: Unsure
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21. Feedback: Likes
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22. Feedback: Likes
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23. Feedback: Likes
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#accountantsday

24. Feedback: Likes
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#accountantsday

25. Feedback: Likes
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26. Feedback: Likes
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27. Feedback: Likes
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28. Feedback: Likes
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29. The My Business Online Adviser Program
Access to:
the Accountants Edition
Find an Adviser directory
20% rebate on the base product for all linked clients
Continuous future feature development e.g. Time and Billing
Log on to website – 2 areas for advisers – find an adviser & Join the adviser program
Those of you on the channel already qualify
- Expanding the accountant product suite
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30. Get Exposure
All small businesses need to connect with accountants and bookkeepers.
Pastel will help bookkeeping and qualified consultants get new clients by adding them to the Qualified Adviser directory.
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31. What are the client’s costs?
Base Subscription Fee: R150 incl VAT per month
2 Companies
2 Users
Additional Companies: R150 incl VAT per month per company
Additional Users: R25 incl VAT per month per user
10% discount if you pay yearly.
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32. What else does the client get for the monthly subscription fee?
1GB on the Document Store
Free Product Support
All clients on the same version
Client support is simpler to provide
Access anywhere, anytime, on any device
Automatic backups
Hardware infrastructure
Unlimited transactional history and financial years
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33. Get in touch… Visit our website www.pastelmybusiness.co.za
Send us an
Find us on Facebook
Follow us on Twitter
Follow us on LinkedIn
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34. Questions?
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35. Lucky draw
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36. THANK YOU Heading 1 (Arial bold - point size 22) FOR YOUR TIME
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