1. 100 Years of Fashion
A very Brief History

2. 1920’s

3. Events 1920’s Post WW1, Paris Influence Women’s Vote Prohibition
Talking Movies
Increasing Prosperity
Modern Art, music, literature
Birth of Sportswear

4. Public Reactions – 1920’s Daring looks and behavior
Freedom for the body
Short hair styles
Women begin to smoke
Dancing (Charleston)

5. Fashion Trends – 1920’s Chemise Dresses Short skirts T-strap shoes
Cloche hats
Costume looks
Long strands of beads

6. Designers – 1920’s Madeleine Vionnet Jean Patou Edward Molyneaux
Coco Channel
Norman Hartnell
Jeanne Lanvin

7. 1930’s

8. Events – 1930’s Depression era Unemployment, little $
Hollywood influence; stars and designers
Rayon and acetate fabrics
Big bands, swing music

9. Public Reactions – 1930’s Frugality, conservatism “The little woman”
“Make do” attitude

10. Fashion Trends 1930’s Soft looks, light fabrics Long hems, bias cuts
Big hats, big brims
Fox fur-collared coats
Wraps
Platform shoes
Broad shouldered jackets

11. 1930’s Designers Madame Gres Elsa Schiaparelli Vera Maxwell Mainbocher
Jean Dresses

12. 1940’s

13. Events – 1940’s World War II: government restrictions
Shortage of materials
Emergence of American designers
Exit France as fashion source
Crooners: Crosby, Sinatra
Radio, records
Dior – 1947 “New Look”

14. 1940’s - Public Reactions Women take men’s jobs Glamour, pinup girls
Strong nationalism
Common cause philosophy

15. Fashion Trends 1940’s Mannish suits, tailored , peplum jackets
Padded shoulders
Knee-length straight skirts
Soft, shoulder-length hair
¾ length coats
Debut of the bikini

16. 1940’s Designers Claire McCardell Norman Norell Christian Dior
Cristobal Balenciaga
Bonnie Cashin
Adrian
Pauline Trigere
Nina Ricci

17. 1950’s

18. Events – 1950’s Baby boom – population increasing Korean war
Move to suburbs
Income rising
More imports
Improved transportation, communications (TV)
Birth of Rock ‘n’ roll
More synthetics, finishes

19. 1950’s - Public Reactions Buy new homes, appliances Conformity
Improved quality of family life
Increased leisure time used for sports & recreation
The station wagon

20. Fashion Trends 1950’s Classics – shirtwaist dress Sweater sets
Unisex looks
Sportswear
Ivy League look: button- down shirts, skinny ties, gray flannel suit
Car coats
Capri pants

21. 1950’s Designers Hubert de Givenchy Mary Quant Yves Saint Laurent
James Galanos
Donald Brooks
Gucci
Missoni

22. 1960’s

23. Events – 1960’s Rise of shopping centers, boutiques
New technology – stretch fabrics
Designer names
Civil rights movement
Woodstock
Vietnam war; antiwar movement
London influence: The Beatles, Twiggy, Mod

24. 1960’s - Public Reactions New sexual freedom Experimental in fashion
Antiestablishment attitudes
Generation gap
Divorce, singles
Drug experimentation
Identity seeking, new values

25. Fashion Trends 1960’s Jeans Miniskirts Knits, polyester
Ethnic clothing & crafts
Wild use of color patterns
Long hair, wigs
Vinyl, synthetic fabrics
Turtlenecks, wide ties, Nehru jackets, golf coordinates

26. 1960’s Designers Andre Courreges Pierre Cardin Anne Klein
Geoffrey Beene
Halston
Rudi Gernreich
Emilio Pucci
Valentino
Emanuel Ungaro

27. 1970’s

28. Events – 1970’s Equal Rights, Women’s Lib
Women working outside the home
Ecology, conservation
Stabilizing economy
End of Vietnam War
Disco dancing, clubs
Consumerism

29. 1970’s - Public Reactions Individualism
Back to nature, health foods, natural fibers
Urban renewal, interest in cities & their problems
Equal Rights Amendment
Overseas manufacturing

30. Fashion Trends 1970’s Pantsuits / women Leisure suits / men
Jeans: bell bottoms, straight & tapered leg
T-shirts, tank tops, boots
Classic blazer, shirt, investment clothing
Hot pants
Romantic looks

31. 1970’s Designers Bill Blass Ralph Lauren Zandra Rhodes Giorgio Armani
Calvin Klein
Vivienne Westwood
Betsy Johnson
Oscar de la Renta
Bob Mackie
Norma Kamali

32. 1980’s

33. Events – 1980’s Computer explosion Music videos Yuppies
Two income families
New baby boom
Movies: Fame, Flashdance
Birth of MTV
Licensing arrangements

34. 1980’s - Public Reactions Buy home computers
Michael Jackson, youth hero
Entrepreneurship
Day-care centers
Graffiti art
London influence – Punk, Boy George, Culture Club
Patriotism
Proliferation of malls

35. Fashion Trends 1980’s Punk hairdos Androgynous dressing
Torn clothes fad
Hats return for everyone
Backpacks as fashion
Tailored suits and classic dressing
Sneakers for everyday wear

36. 1980’s Designers Donna Karan Perry Ellis Christian Lacroix
Gianni Versace
Tommy Hilfiger
Issay Miyake
Michael Kors
Karl Lagerfeld
Jean-Paul Gaultier
Liz Claiborne

37. 1990’s

38. Events – 1990’s Gulf war Economic recession High-tech industry growth
Rise of terrorism
NAFTA, GATT
Cellular phones proliferate
Sex and the City

39. 1990’s - Public Reactions Expansion of companies overseas
Business failures, consolidations & takeovers
Casual Fridays
Proliferation of foreign manufacturing

40. Fashion Trends 1990’s Grunge Retro Chunky shoes Rise of vintage
Innerwear as outerwear
Layering
Decade of the supermodel
Slip dresses, chinos
Image & branding more important than style change

41. 1990’s Designers Isaac Mizrahi John Galliano Vera Wang Marc Jacobs
Prada
Alexander McQueen
Tom Ford
Narcisco Rodriguez
Dolce & Gabbana
Jil Sander

42. 2000’s

43. Events – 2000’s Expansion of communication technology
September 11th terrorist attacks
Emergence of the Euro

44. 2000’s - Public Reactions
Online shopping
Merchant/vendor data sharing

45. 2000’s – Fashion trends Mixing color, texture and pattern
Short layers over long
End of haute couture influence

46. 2000’s Designers Zac Posen Phillip Lim Nicolas Ghesquiere
Stella McCartney
Proenza Schouler
Roberto Cavali
Viktor & Rolf
Peter Som