1. IS WHAT WE DO Updating you
Broker/owners and managers. This presentation is designed to allow you to select those slides most pertinent to your next sales meeting. If you have feedback or questions, please

2. Agenda September 2015 Guest articles: Partnerships Learning Services:
Article: Launch your career to the next level
Win your ClientClick Elite website for a year
Leader’s Edge Training video: Maximizing referrals
Exclusive saving for Royal LePage from ICC, Avis and Tiffany
Learning Services:
Tips for using Instagram
The Red Market
Tips to increase SEO
New eStore coming in January. Watch for clearance offers
Key take-aways from Sales Success webinars
Shelter Foundation:
Single Property websites
Machu Picchu Challenge for Shelter
Shelter Blooms
Royal LePage Commercial
#IMHOME contest
Join the weekly sales call
Just one month left!
Upcoming events
Royal LePage Home Magazine

3. Launch your career to the next level
Excerpted from a recent guest article by Alan Stewart, Regional Manager, Royal LePage Sussex. Read the article.
If your career and your life are comfortable, there’s a good chance you are missing out on making things GREAT by adding a little stress.  The opportunity lies in adding stresses that will multiply your efforts and steer you on the path to greatness.
Take this advice from a cucumber farmer.

4. Sales tips from Leader’s Edge Training
VIDEO: How to maximize referrals
When people get into real estate they assume their business will explode based on their social connections, but it takes time and effort. Watch this video for practical advice on maximizing your referrals. View the video.
Attention ONTARIO offices: Ask about how to get your free ticket for a Bank on Buyers event. For details visit
For more video tips visit

5. Tips for using Instagram
Learn more by earning your Social Marketer Designation
Have a complete profile that includes your professional photo and website
Try various filters in Instagram as they help increase engagement
Show your involvement and engagement in the community
About the Social Marketer Designation: The Social Marketer Designation takes a deep look into how social media sites can help you grow your business . Earning the designation is no cost and will add the Social Marketer logo to your profile on t rlpNetwork and royallepage.ca.
What is Instagram?
Owner by Facebook, Instagram is a social network that has gained significant popularity in the past few years and has swelled to over 50 million users including major brands like Apple, Coca-Cola, Google, Tim Hortons, Victoria’s Secret and Royal LePage. Instagram is all about sharing photos and videos, so it lends itself nicely to real estate as there is so much that we see and can share on a daily basis.
Insights on the bullet points above:
Have a complete profile that includes your professional photo: When people find you on Instagram they want to know you are the right person, so ensure that your profile is complete and includes your professional photo and links to your website.
Try various filters in Instagram as they help increase engagement: Before you post a photo to Instagram you will have the opportunity to apply a photographic filter to the image. Surprisingly, studies have been done to identify that using filters helps increase the amount of engagement on your account!
Show your involvement and engagement in the community: Instagram, because it’s about sharing photos, is a great place to show your involvement with the community. Pictures of “back to school” signs at school are simple and quick to take while you’re passing by and reinforce your image as the person who knows the area!
More about the Social Marketer Designation
The Social Marketer Designation takes a deep look into how social media sites can help you grow your business via agent and client referrals, geo-farming or lead generation. Available in the rlpNetwork, earning the designation is no cost and will add the Social Marketer logo to your profile on the rlpNetwork and royallepage.ca.
Visit: rlpNetwork.com > Training > Designations > Social Marketer

6. Consistency of information is key
Tips to increase SEO
Consistency of information is key
Aim for consistency. Make sure the following information is the same on your website, Google Maps, Facebook Places, Bing Places, Yellow Pages and more:
Company name
Address
Phone number
Join Learning Services this fall to learn all you need to know about Search Marketing in their workshop: Ranking Higher in Online Search.
If you want your website to rank high on online searches through sites like Google and Bing then aim for consistency of information.
Your business might be listed on Google Maps, Facebook Places, Bing Places, Yellow pages and more, not to mention your website. In order to rank high, always aim for consistency of information:
Make sure your company name, address and phone number are exactly the same for all of your submissions online. When you have inconsistencies with this basic information, you create confusion for search engines. If there are discrepancies between your business listings on different directories, then your business results will rank lower.
Visit

7. Key takeaways: Sales Success webinars
View highlights and learn from the best
During Building Your Business in the Luxury Market (March): Laurie Moore-Moore provides a checklist of items that luxury sellers consider when choosing their real estate professional
From Negotiating the offer (April): Chris Leader gives his best coaching advice on managing multiple offers including being a local expert.
The Sales Success Webinar Series is a monthly webinar that is hosted by Learning Services and invites an industry expert to present on a relevant real estate sales topic. All the webinars are recorded and can be accessed in the rlpNetwork via: rlpNetwork.com > Training > Webinar Training > Upcoming Webinars rlpNetwork.com > Training > Webinar Training > Past Webinars
Laurie Moore-Moore is the founder of the Institute for Luxury Home Marketing. Chris Leader is a master trainer with the Leader's Edge.
Tune in for more Sales Success webinars and for great free coaching from the our training partners!
rlpNetwork.com > Training > Webinar Training > Upcoming Webinars

8. Machu Picchu Challenge for Shelter
Thanks to all 60 participants and their generous supporters!
60 Royal LePagers trekked for eight days to the lost city of Machu Picchu, Peru. They endured high altitudes and rustic conditions, all in support of their local women's shelter!
This is the largest single fundraising event in Shelter Foundation history with more than $480,000 raised!
Read Phil Soper’s thank you message to participants.

9. Shelter Blooms keep you top of mind!
Purchase yours today on The Red Market
Shelter Blooms make a great gift for clients, family and friends. They’ll be reminded of you in the fall when the bulbs are gifted and again in the spring when the bright red blooms appear. Royal LePage red tulips, cultivated especially for the Shelter Foundation, symbolize a commitment to helping women and children find safety from abuse and your efforts to break the cycle of family violence in Canada.
Shelter Blooms celebrating 10 years!
Half case: $150* for 25 packages of 10 bulbs
Full case: $250* for 50 packages of 10 bulbs)
Bulk, without packaging : $200* for 500 loose bulbs.
Many Royal LePage agents also arrange to plant Shelter Blooms in a public place ̶ in front of their office, at a local garden, school, seniors' residence or hospital ̶ demonstrating their support of the Shelter Foundation to the broader community and creating a wonderful photo opportunity. Shipping begins mid-September and bulbs must be planted before the first frost.
*Shipping charges are extra.
Order today, while quantities last at rlpredmarket.com or call

10. Just one month left to connect and win!
It’s easy to qualify to win the Realtor® #IMHOME grand prize
All you need to do is:
your prospects and clients your personalized #IMHOME url*
Post the pre-written Facebook and blog messages*
Add the #IMHOME badge to your website*
-Canadians are taking photos of themselves to show us their favourite moments at home. More than 3,500 have entered so far!
-There are weekly and monthly prizes, and a grand prize of $2500 (all prizes are gift cards)
-Entering is simple! Take a photo, go to royallepage.ca/imhome, click “enter”, choose your photo to upload and fill in the entry form. That’s it!
#IMHOME Realtor Contest
-All Royal LePage Realtors are eligible
-There are two ways to have your clients’ contest entries tracked back to you:
Every Realtor® received a unique URL (if not, have them contact Customer Care at ). Use it with the digital marketing materials available to you.
Have your clients include your name on their entry form.
-Each office received a handheld sign to use in clients’ photos and provide an opportunity for a face-to-face connection
-Customized signs to promote your personal brand and brokerage are available for order via the Marketing Centre
-The ready-to-use digital marketing materials are available on rlpNetwork > Marketing > #IMHOME Contest and include:
-an template to help you share the news with your clients
-20 pre-written Facebook posts to promote the contest
- A blog post
- badge for your website
- signature with contest badge
- online ads
-video to share on your website/social media pages/blog
Watch this video to see how easy it is for your clients and prospects to enter.
More than 3,500 Canadians have entered so far!
* Visit rlpNetwork > Marketing > #IMHOME Contest > Realtor® Digital Marketing Kit.

11. Fall issue: Home Magazine
Order yours today for a cost-effective way to stay in touch with your clients and prospects
Just $2.49/copy: The Royal LePage Home Magazine is sent postage paid to your clients, with your name imprinted on the cover.
Premium-quality, content-rich real estate magazine helps you to promote your business and stand out within your community.
Attract new clients by mailing the magazines to dental and medical offices in your local area.
For more information, call extension 3 or Or subscribe online.

12. WIN your ClientClick website for a year!
Start your free trial to win an ‘Elite’ premium website
All new Elite* trial users will be entered to win their website FREE for a year.
One lucky winner will be selected each month to win their Elite* site (valued at $299). Contest runs Sept. 1 through Nov. 30, 2015.
ClientClick Elite websites feature:
Fully responsive templates
Custom Banners
Google Maps
Full social media integration
ClientClick has renamed their Pro and ProPLUS sites to Essential and Elite, respectively.
Sign-up for your free Elite Trial today! Call or
Learn more at rlpnetwork.com > Marketing > ClientClick websites. *Formerly named ProPLUS websites. Review the contest terms and conditions.

13. Royal LePage partnership savings
Benefit from pricing negotiated exclusively for you!
Royal LePage discount flooring program. Savings for you and your clients on hundreds of products and brands from flooring retailers across Canada. Visit rlpNetwork > Marketing > Preferred Suppliers > Discount Flooring Program. Receive low negotiated rates, special discounts and time-saving products and services. Avis Worldwide Discount are available for both business and personal rentals. Visit rlpNetwork > Marketing > Preferred Suppliers > Avis Car Rentals for information and discount codes. Tiffany & Co. offers Royal LePage an opportunity to mark special client milestones including closing gifts, referrals at 15% off. For more information, visit rlpNetwork > Marketing > Preferred Suppliers > Client gifts|Tiffany
For details on all of our preferred suppliers, contact or visit rlpNetwork.com > Marketing > Preferred Suppliers

14. New Red Market eStore coming in January
Watch for great deals!
What to expect now:
Watch your for special offers and increasing discounts as we clear out existing inventory in preparation for the change over.
What to expect with the new eStore:
Improved product pricing*
Improved shipping rates*
Enhanced product selection
Streamlined shopping experience
rlpredmarket.com
Watch your inbox
for special discounts from The Red Market!
*Some exceptions may apply.

15. Single property websites
New design to showcase all property types coming soon
The Carriage Trade-branded single property website recently released in the Royal LePage Marketing Centre has been well-received. Watch for an equivalent version to showcase non-luxury properties coming next month!
“I love the new single property website! It is easy to use - FABULOUS big photos. I think it is one of the nicest luxury property websites I have ever seen.”
Jay Richardson, Broker
Royal LePage Lakes of Muskoka
CLHMS Designee | Top 3% in Canada
To auto-populate your listing data, simply select the single property website at my.rlpnetwork.com/marketingcentre
[View example here]

16. Join the weekly Commercial sales call
Learn about sales and leasing opportunities
Royal LePage residential agents are welcome to join this weekly call
Royal LePage agents often want to learn about commercial opportunities to extend to their clients and grow their business. Find out about these exclusive commercial deals not publicized anywhere else!
Gain exposure each week to new Commercial listings from across Canada
Find exclusive listings not available on MLS
Find out about upcoming Commercial events
Every Tuesday at noon EST, beginning Sept. 8, It’s free to join!
This call can be attended by anyone who is part of Royal LePage. If you have clients seeking Commercial real estate opportunities, attend this weekly call to be exposed to new Commercial listings across the country. Most of these listings are NOT MLS so, this call is the only way to learn about them. Free to join!
To register:

17. Upcoming dates and deadlines
Event
Dates
2015 Royal LePage Events
View Calendar
#IMHOME national contest
Runs through Oct. 5, 2015
Join the weekly Commercial sales call
Every Tuesday at noon EST, beginning Sept. 8, 2015.
Welcome Webinar for new agents
Wednesday, Sept. 9 at 2 p.m. (ET)
Getting Started with the Marketing Centre
Wednesday, Sept. 23 at 2 p.m. (ET)
Sales Success webinar: Luxury marketing
Thursday, Sept. 24 at 2 p.m. (ET)
Royal LePage Power Up Event*
Oct. 7, 2015, Delta Burnaby Hotel
Shelter Soiree, Playtime Bowl, Toronto*
Friday, Nov. 6, 2015, Toronto, ON
Save the date: 8th Annual National Garage Sale for Shelter
May 7, 2016
*For more information on the Royal LePage Power Up Event and the Shelter Soiree, contact Sharon Promm at

18. Contact us
For more information on this presentation, please contact:
For information on Royal LePage products or services,
please contact Customer Care or visit rlpNetwork.com
Customer Care Centre