1. Mrs. Elissa Gagel Meade County Area Technology Center
Marketing Program

2. Marketing Classes One for every year
Principles of Marketing
Advertising and Promotions
Retail Marketing
Advance Marketing
Co-op

3. Retailing / Wholesaling Hospitality / Travel & Tourism
Career Pathways
Marketing
Retailing / Wholesaling
Hospitality / Travel & Tourism
Principles of Marketing
Advertising & Promotions
Retail Marketing
Advanced Marketing
Digital Literacy (MCHS)
Marketing Co-op

4. Career Pathways - Marketing
Average Salary
Education
Job Description
Advertising Sales Agents
$47,890 per year $23.02 per hour
Bachelor’s degree
Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.
Market Research Analysts
$61,290 per year $29.47 per hour
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Public Relations Specialists
$55,680 per year $26.77 per hour
Bachelor's degree
Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.

5. Career Pathways –Retailing / Wholesaling
Average Salary
Education
Job Description
Retail Sales Workers
Cashiers
$21,670 per year $10.42 per hour
$19,060 per year
$9.16 per hour
No formal educational credential
Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and automobiles, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of retail sales workers help customers find the products they want and process customers’ payments.
Sales Managers
$110,660 per year $53.20 per hour
Bachelor's degree
Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.
Customer Service Representatives
$31,200 per year $15.00 per hour
Customer service representatives interact with customers to handle complaints, process orders, and provide information about an organization’s products and services.
Insurance Sales Agents
$47,860 per year $23.01 per hour
High school diploma or equivalent
Insurance sales agents contact potential customers and sell one or more types of insurance. Insurance sales agents explain various insurance policies and help clients choose plans that suit them.
Real Estate Brokers and Sales Agents
$43,430 per year $20.88 per hour
High school diploma or equivalent
Real estate brokers and sales agents help clients buy, sell, and rent properties. Although brokers and agents do similar work, brokers are licensed to manage their own real estate businesses. Sales agents must work with a real estate broker.

6. Principles of Marketing
This class is an introduction to Marketing. We discuss marketing functions and the marketplace.
Employability Portfolio includes Mock Interview
Learn how to operate the student store
The 4P’s
Public speaking
Product benefits
“Selling Your Product”
Market segmentation
Much more

7. Advertising & Promotions
Provides students a realistic “hands-on” application of techniques used in the advertising and promotion of goods and services.
Ethics and Regulation in Marketing
Sales promotions
Types of advertising media
Develop promotional plan
Learn different types of advertising techniques
Social Media Marketing
much more

8. Retail Marketing
This course is designed to provide an overview of the marketing responsibilities of individuals employed in the retail industry, as well as provide the skills for career entry and advancement.
Communication skills
Work place harassment and violence Unit
Types of retailers
Store layouts and designs
Visual merchandising
customer demographics

9. Retail Marketing Advertising products using display cases
Train for Co-op stations
Customer service Skills
Retail market strategy
Customer buying behavior

10. Retail Shadow Work

11. Advanced Marketing
Enhances marketing skills developed in principles of marketing.
Introduction to International Business
Types of business ownership
Sales process
Determining customer needs
Types of marketing strategies
Types of persuasive techniques
Understanding elements of a financial plan
much more!

12. Marketing CO-OP Open to Seniors only with instructor’s approval
What is Co-op education? Seniors are able to leave school after 4th period and report to their work sites.
Seniors are graded on their employability skills and how they are rated by their employers.
You will have a co-op
binder.

13. Marketing CO-OP
Not only are you able to leave school early to report to your work stations but you also earn money! And still earn your credits (grades).
You may also be able to bring in a job that you already have into the Co-op program with prior approval from Mrs. Gagel.
Helps raise GPA.

14. Marketing Student Store
As an employee you will learn and be responsible for working the POS System, inventory, pre-balancing and balancing the cash drawer, and waiting on customers.

15. Club meetings: Thursdays Place: Vocational School
Student Organization
Membership fee—$15.00 for entire year
Club meetings: Thursdays
Place: Vocational School

16. DECA sponsors many fun events:
DECA monthly meetings
The opportunity to become a
DECA Officer
Regional Competition at WKU
State Competition at Galt House, Louisville
Opportunity to go to National Competition
Annual lock-in
Educational field trip
Community Service: Celebrate Christmas with MARC Industries with FBLA
Annual Summer Yard Sale

17. Fun at the DECA Lock-in

19. Competitive Events 4. Hospitality Services Team Decision Making—HTDM
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS
1. Principles of Business Management and Administration—PBM
2. Principles of Finance—PFN
3. Principles of Hospitality and Tourism—PHT
4. Principles of Marketing—PMK
TEAM DECISION MAKING EVENTS
1. Business Law and Ethics Team Decision Making—BLTDM
2. Buying and Merchandising Team Decision Making— BTDM
3. Financial Services Team Decision Making—FTDM
4. Hospitality Services Team Decision Making—HTDM
5. Marketing Communications Team Decision Making— MTDM
6. Sports and Entertainment Marketing Team Decision Making—STDM
7. Travel and Tourism Team Decision Making—TTDM
INDIVIDUAL SERIES EVENTS
1. Accounting Applications Series—ACT
2. Apparel and Accessories Marketing Series—AAM
3. Automotive Services Marketing Series—ASM
4. Business Finance Series—BFS
5. Business Services Marketing Series—BSM
6. Food Marketing Series—FMS
7. Hotel and Lodging Management Series—HLM
8. Human Resources Management Series—HRM
9. Marketing Management Series—MMS
10. Quick Serve Restaurant Management Series—QSRM
11. Restaurant and Food Service Management Series— RFSM
12. Retail Merchandising Series—RMS
13. Sports and Entertainment Marketing Series—SEM
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS
1. Principles of Business Management and Administration—PBM
2. Principles of Finance—PFN
3. Principles of Hospitality and Tourism—PHT
4. Principles of Marketing—PMK
TEAM DECISION MAKING EVENTS
1. Business Law and Ethics Team Decision Making—BLTDM
2. Buying and Merchandising Team Decision Making— BTDM
3. Financial Services Team Decision Making—FTDM
4. Hospitality Services Team Decision Making—HTDM
5. Marketing Communications Team Decision Making— MTDM
6. Sports and Entertainment Marketing Team Decision Making—STDM
7. Travel and Tourism Team Decision Making—TTDM
INDIVIDUAL SERIES EVENTS
1. Accounting Applications Series—ACT
2. Apparel and Accessories Marketing Series—AAM
3. Automotive Services Marketing Series—ASM
4. Business Finance Series—BFS
5. Business Services Marketing Series—BSM
6. Food Marketing Series—FMS
7. Hotel and Lodging Management Series—HLM
8. Human Resources Management Series—HRM
9. Marketing Management Series—MMS
10. Quick Serve Restaurant Management Series—QSRM
11. Restaurant and Food Service Management Series— RFSM
12. Retail Merchandising Series—RMS
13. Sports and Entertainment Marketing Series—SEM
Competitive Events
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS
1. Principles of Business Management and Administration—PBM
2. Principles of Finance—PFN
3. Principles of Hospitality and Tourism—PHT
4. Principles of Marketing—PMK
TEAM DECISION MAKING EVENTS
1. Business Law and Ethics Team Decision Making—BLTDM
2. Buying and Merchandising Team Decision Making— BTDM
3. Financial Services Team Decision Making—FTDM
4. Hospitality Services Team Decision Making—HTDM
5. Marketing Communications Team Decision Making— MTDM
6. Sports and Entertainment Marketing Team Decision Making—STDM
7. Travel and Tourism Team Decision Making—TTDM
INDIVIDUAL SERIES EVENTS
1. Accounting Applications Series—ACT
2. Apparel and Accessories Marketing Series—AAM
3. Automotive Services Marketing Series—ASM
4. Business Finance Series—BFS
5. Business Services Marketing Series—BSM
6. Food Marketing Series—FMS
7. Hotel and Lodging Management Series—HLM
8. Human Resources Management Series—HRM
9. Marketing Management Series—MMS
10. Quick Serve Restaurant Management Series—QSRM
11. Restaurant and Food Service Management Series— RFSM
12. Retail Merchandising Series—RMS
13. Sports and Entertainment Marketing Series—SEM