1. Deception In Advertising and Marketing

2. Methods Companies use three methods of appealing to consumers
PATHOS (emotion)
LOGOS(logic)
ETHOS (Ethics/credibility)

3. PATHOS
Appeal to individual’s emotions
Desire to better self
Play off previous experiences (charities)
FEAR MONGERING

4. Pathos “Charity” organizations collect donations through telemarketing
Appeal to individuals with previous experience
Firefighters Charitable Foundation
Collected $62.8 million in donations
$58.3 million (93%) paid to solicitors
Cancer Fund of America
Collected $86.8 million in donations
$75.4 million (87%) paid to solicitors

5. Pathos Susan G Komen Breast cancer research foundation
Shady business practices
Litigation funds used for “education”)
Pathos

6. Pathos/ETHOS
Weight loss supplements
EXTENZE :Natural Male enhancement

7. OBVIOUSLY DOESN’T WORK

8. Pathos/ethos
Gerber
Claimed “Good Start Gentle” formula reduced risk of developing allergies
Played off concern of mothers
ETHOS: trusting the Gerber brand

9. Are you disappointed by your burger?

10. Have you ever been disappointed by a product?
*THIS IS WHERE YOU RAISE YOUR HAND.*

11. Everyone believed them THEN, so why should you believe them NOW?

12. ACTIVIA’s actual benefits?

13. Logos
LOGICAL FALLICIES

14. Slippery slope
The slippery slope is used mostly in exaggeration to make a point. Saying that if one thing happens it will spiral out of control and lead to something crazy
Ex: if we allow more electric cars on the road, next thing you know the power companies will skyrocket the price for utilities.

15. Generalization
Generalization is when one looks at a small percent of a group and labels the entire group by the qualities of that small percent. Ex: Enron was a large corrupt company, therefore all large companies are evil and corrupt.

16. Straw man The Straw man is when you misrepresent another's statement.
Ex: when a person says “no, I did not do that.” and someone says that they said they told someone to do it.

17. False dichotomy
This is when one is made to think that there are only two options
You use the towel that has never been washed.
…or use the fresh towel that hasn’t been used before

18. Non sequitur
This is when a statement makes little to no sense at all. Such as when two parts of a statement have no correlation with each other.

19. Works Cited
"Logical Fallacies in Advertising." Biodork. N.p., 28 Mar Web. 26 Oct "FTC Charges Gerber with Falsely Advertising Its Good Start Gentle Formula Protects Infants from Developing Allergies." FTC Charges Gerber with Falsely Advertising Its Good Start Gentle Formula Protects Infants from Developing Allergies. N.p., n.d. Web. 26 Oct "Your Doctor Wants You to Smoke - Photo Essays." Time. Time Inc., n.d. Web. 26 Oct "Laws Regarding False Advertising of Fast Food." Small Business. N.p., n.d. Web. 26 Oct Taggart, Kendall, and Kris Hundley. "How We Identified America's 50 Worst Charities." Tampa Bay Times. Tampa Bay Times, 6 June Web. 26 Oct