2. Collegiate DECA Membership
Connects the Classroom to the Boardroom

3. INSERT “EXPAND YOUR NETWORK” LOGO

4. What is Collegiate DECA?
Collegiate DECA is a student driven organization that values competence, innovation, integrity and teamwork. We prepare students for careers by integrating skills learned in the classroom into real world experiences. We provide our members opportunities for personal and professional growth through leadership development, community involvement, and competitive events. Our students major in a variety of academic programs with a strong focus on business-related fields. Collegiate DECA conferences and other activities give students unique access to internships, scholarships, and professional networking.

5. Program Areas Collegiate DECA programs are
clustered around FIVE academic areas:
Business, Management & Administration
Marketing & Communications
Hospitality & Tourism
Finance & Accounting
Entrepreneurship

6. Membership Benefits Curriculum Enhancement Career Focused Experience
Chapter Activities
Competition Teams
Career Focused Experience
Mentor & Internship Opportunities
Local Business Presentations
Professional Development
Local, State & National Leadership Programs
Practice Business Etiquette & Public Speaking
Networking
Travel Opportunity
Collegiate Leadership Academy
State/Provincial Conferences
International Career Development Conference
Review photos

7. Curriculum Enhancement
Career focused activities and competitive events with role plays, case studies & prepared event presentations.
Sports & Entertainment Marketing
Fashion Merchandising & Marketing
Finance, Accounting & International Business
Advertising, Sales & Marketing
Restaurant & Food Service
Hospitality & Tourism
Human Resource Management
Culinary Arts, Restaurant & Food Service
Entrepreneurship
Business Law & Ethics I

8. Career Focused Experience
Collegiate Leadership Academy
Experience Leadership
Behind-the-scene Tours of Companies
Team Case Studies
International Career Development Conference
Competitive Events
Business & Industry Presentations
Career Panels
Employment Opportunities
Networking
National Management Institute
Culinary Management Institute
Entrepreneurship Challenge

9. Travel Opportunities Collegiate Leadership Academy Industry Tours
Professional Networking
International Career Development Conference
Professional Development Academies
National Management Institute
Culinary Management Institute
Entrepreneurship Challenge

10. Collegiate Leadership Academy
Visit some of New York City's most prominent corporations and meet with notable industry leaders.
Come to compete. Come to learn. Come to network for your career success. And most importantly - come to have fun!
Conference Dates: Nov 9-12, 2017
New York City

11. Annual State Career Development Conference
Compete in two of over 20 different competitive events and stake your spot on the stage in Jackson and Pearl, MS
Network with judge professionals from business and industry.
Meet your peers from other Mississippi chapters and see who will represent Mississippi at the International Conference
Elect your State Action Team
January 31- February 1, 2019

12. International Career Development Conference
Engage in challenging learning activities, receive recognition for your competitive achievements, and expand your peer and business networks!
So much to see & do in Anaheim, California!
April 11-14, 2018 (Arrive on the April 10 and depart April 15 for home)

13. Professional Development
Professional Skills
Work Ethic & Accountability
Professional Dress & Attitude
Written & Oral Communication
Workshop Opportunities
Leadership Development
Seminars & Events
Committee Participation
Chapter, State, and National Officer Positions

14. Business Community Involvement
National Advisory Board Companies
Internships & Job Opportunity
Career Fair & Job Placement
Network with Business Professionals

15. Resources Recruit & Grow! Recruiting PowerPoint Presentation
Membership Video
Chapter Resources Section on
Competition Preparation
On-Campus Toolkit
Event Samples
The Well-Rounded Membership Experience
Leadership Passport Program
The LOOP
PHOTOS NEEDED

16. National Advisory Board

17. National Advisory Board

18. National Advisory Board

19. Meet the 2017-18 State Officers
From Left to Right: Austin Daher, Vice-President; William Bracken, President; Jordan Curry, Chair of the Board; and Steven Miller, Vice-President

20. Meet the 2017-18 National Officers
From Left to Right: Front Row: Vice-President: Joe Esposito, President: Jake Jardine, Vice-President: Paul Averhart
Back Row: Vice-President: Darcie Hill and Vice-President: Joshua Koshy

21. 2016-17 ABC Strategic Membership
A – Approach
How many people do you need to recruit?
What is the caliber of people you need to recruit?
B – Belonging
What motivates people to become a DECA Member?
C – Cast a Wide Net
Broad-based strategy for membership recruitment
D – Direct Asks
Targeted strategy – in-person invitations, personal letters, etc. from your students.

22. 2017-18 Collegiate DECA Events
Choose ONE:
Business Simulations – Must take test in addition to role play – Individual events
Accounting
Banking/Financial Services
Corporate Finance
Fashion Merchandising and Marketing
Hotel and Lodging
Restaurant and Food Service Management
Retail Management
Travel and Tourism
Case Studies – Role Play only
Business Ethics – Team of Two
Business-to-Business Marketing – Team of Two
Event Planning – Team of Two
Financial Statement Analysis – Team of Two
Human Resource Management – Individual Event
International Marketing – Team of Two
Marketing Management – Individual Event
Sales Management Meeting – Individual Event
Sports and Entertainment Marketing – Team of Two

23. 2017-18 Collegiate DECA Events
Prepared Business Presentations
Advertising Campaign – 1-3 Participants
Business Research – 1-3 Participants
Emerging Technology Marketing Strategies – 1-2 Participants
Entrepreneurship (Starting a Business) – 1-3 Participants
Entrepreneurship (Growing a Business – must show legal proof of ownership) – 1-3 Participants
Professional Sales – Individual Participant
Choose ONE:
Culinary Arts Academy – 3 participants
Stock Market Game – 1-3 Participants

24. 2017-18 Collegiate DECA Reminders
All Collegiate DECA written events will have a maximum of 15 content pages allowed (not necessarily including appendix.)
All Collegiate DECA written events will have TWO evaluation forms. One for the written entry and one for the oral presentation. Each is worth 50 points.
An executive summary has beem added to the Advertising Campaign Event. The position statement has been removed.
Executive summaries for all written events will be 1-2 pages in length. Single Space is OK.
In all case studies and business simulations, a personal or laptop computer/handheld digital devices, resources, and outside materials can be used in the presentation and presentation time. The intent is to allow technology and other outside resources in the Business Simulations
For ALL competitive events, Internet access will be allowed during preparation and presentation periods, but not provided by DECA. This is a little risky and I would recommend screenshots.

25. 2016-17 Collegiate DECA Reminders
All prepared presentation events will have a 20-minute presentation time, to include time needed for setup.
The International Sales Challenge and National Management Institute will be renamed. New names are Sales Challenge and Management Institute
All Business Simulations tests will be given prior to the State Conference as well as either prior to or during ICDC.
For , a team case study focused on marketing communications and public relations will be added as a new offering. Participant tasks could include:
Crisis Communication and Response
Marketing Communication
Special Communication Projects/Campaigns
2 participants for this team case study

26. Below is the Business Research Topic for the Collegiate DECA year. This topic is also the center of Collegiate DECA’s ENGAGE conference and program.
The topic is the development or enhancement of an online presence management strategy. Students will collaborate with a local business or organization to analyze the company’s current online presence and how it impacts the company’s brand. Students will then develop and present a plan to improve or implement the online presence management strategy.

27. 2018-2019 Discussion Points Banquet or no banquet
Location – needs to have FREE conference space – preferably a school.
Dates
Other suggestions

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