1. Presenter: ICCT Tbilisi Office, Georgia
Sustainable Management of Tourism Business: hotels, restaurants, travel agents, cruise”

2. According to the World Tourism Organization (WTO), sustainable tourism is “satisfying current tourist and host community needs, while protecting and improving future opportunities.” Put simply, sustainability is the capacity to endure.

3. Sustainable Development of Hotels, Beach Resorts and Beaches
Black Sea Area: Starting from the Border of Turkey Sarfi up to Anaklia (Samegrelo)
Types of accommodation:
Flats for Rent
Hostels
Hotels
Guest Houses

4. Sustainable Development of hotels, beach resorts and beaches SWOT Analyze
Strength
Weakness
Opportunities
Threats
Geographic location and mild climate, picturesque nature
Beach Resorts (balneology and spa)
•Government support (new initiatives, investments), state policy of tourism development
Informational vacuum (concerning regions/community)
• Language barriers
• Low level of service (on a regional level)
• Lack of professional staff (mostly in regions)
• Having no sustainable tourism development short or long term strategy on a regional level
Tourism target objects’ research and study facilities
•Improvement of infrastructure in communities
• Recognition of new tourist attractions, new destinations
• Attracting investment.
Strengthening the functioning of small and medium enterprises
Political tension
Instability in the country
Insufficient investments
The passive attitude of local population
Lack of tourist accommodation facilities for all social layers
No cooperation among state and private sectors
Low level of service

5. Sustainable Development of Restaurants and Wine Testing
Types of catering:
Cafes/bars/pubs
Fast Food Restaurants
Restaurants
The history, culture and lifestyle of Georgians are embodied in their wine, which is a symbol of the hospitality, friendship, tolerance.

6. Sustainable Development of Restaurants and Wine Testing SWOT Analyze
Strength
Weakness
Opportunities
Threats
Geographic location and mild climate, picturesque nature
Literature, Folklore, Traditions
• Kitchen (food), culture itself, population
Special species of wine
Non rational use of tourism potential
Not sufficient investment
No Proper propaganda and export
Rational use of the potential
Recognition of new wineries country wide
Political tension
Instability in the country
Failure not to maintain tourism destinations
Insufficient investments and no propaganda
No exporting

7. Sustainable Development of Transport Infrastructure One of the top priorities for the Government of Georgia is coordinated functioning of transport fields, modernization-construction of transport infrastructure in accordance with international standards and harmonization of country’s legislation with international law.

8. Main Sea Ports/Terminals
Georgian Main Transport Systems are:
Airports 
Tbilisi Imternational Airport
Batumi International Airport
King David the Builder Kutaisi International Airport
Tamar Mepe Airport, Mestia 
Main Sea Ports/Terminals 
Batumi Sea Port 
Batumi International Conteiner Terminal 
Poti  Sea Port
Black Sea Terminal
Supsa Terminal
RailwayTransport
Georgian Railway 
Marabda-Kartsakhi Railway

9. Sustainable Development of Transport Infrastructure SWOT Analyze
Strength
Weakness
Opportunities
Threats
Integration of Georgia into the international transport systems and development of transit potential;
Harmonization of Georgia’s legislation with European standards;
Less opportunities
No cruise services and offers
Development of the cooperation with international organizations and realization of International Agreements;
Creation of legal basis for the development of multi-modal transportation;
Increasing competitiveness of Georgian maritime sector
Political Tension
No stability
No investment
No state support and policy

10. The same period last year: 64 027
Incoming transport:
The same period last year:
Increase over the same period last year: 5.2%
The most commonly used means of transport: Car (50 191)
Transport Type - Quantity
Incoming
Incoming
Percent Change
Car
46 309
50 191
8.38%
Truck
11 966
12 082
0.97%
Bus
5 015
5 066
1.02%
Air Transport
737 %
Total
64 027
67 339
5.17%

11. Sustainable Development of Touring and Excursions Innovative environmental management is a significant part of a quality strategy. With our excursions, we aim to maximize the benefits for the people in the places we visit and minimize negative impacts. Key Role Players on a country level are: Tour-operators, Travel and Air Agencies

12. Sustainable Development of Touring and Excursions SWOT Analyze
Strength
Weakness
Opportunities
Threats
Geographic location and mild climate, picturesque nature
Literature, Folklore, Traditions
• Kitchen (food), culture itself, population
Cultural heritage
No proper propaganda
Uninvestigated Touristic potential on regional and district level
Similar tours offered from various travel agencies
Increasing public awareness
Promoting cultural heritage in an international level
Offering comprehensive tours international tourists
Political tension
Instability in the country
Failure not to maintain tourism destinations
The passive attitude of local population and less interest
The negative opinions about the safety of travel in Georgia

13. Four season holidays in Utsera Upper Racha District, West Georgia
Individual and group tours include historical and natural heritage places, Shaori Lake,
Barakoni Church, Oni Synagogue, Mamisoni Pass, etc.
SPA Resort Utsera with unique mineral waters and fresh mountain air.
Catching landscape covered with fir-tree forests and juicy grass.
Rapid stream of River Rioni gives the opportunity for rafting and fishing.
Trackers’ friendly guides are ready to accompany and show the beauty of the place.
Hospitable hosts stand variety of Rachian cuisine “: from home-made bread and cheese to wild fowl.
riv. Rioni gorge
“Napertskala” spring
Favourite place for kids
1200-years lime-tree riv. Beglori waterfall
One of the springs

14. Distance from Tbilisi: 320 km. Altitude: 1100 m ASL
As balneologic resort Utsera is wellknown since 1937 year and its mineral springs are the most widespread.
These waters are basically used for treating stomach, bowels, bile, liver, several urological deseases and diabetes.
Riv. Mushvani Delicious “Rachian bread” Honey moon enjoyable place
How to reach Utsera?
Distance from Tbilisi: km.
Altitude: m ASL
Transport: Buses and minivans.
Ticket price: GEL 25, 0 (≈ 11,0 €)

15. Guest Houses, where you’re waited for:
Hostess: Mrs. Shorena Metreveli
Double rooms:
Daily price per person: GEL 40, 0 ( EUR 15, 0) includes 3 meals

16. Hostess: Mrs. Nunu Maisuradze Double rooms: 6
Daily price per person: GEL 30, 0 (EUR 15,0) includes 3 meals

17. Hostess: Mrs. Nino Metreveli Double rooms: 4
Daily price per person: GEL 40, 0 (EUR 15, 0 ) includes 3 meals

18. Ms. Marina Metreveli, RT Expert,
Contact:
Ms. Marina Metreveli, RT Expert,
Head of the NGO “International Center for Caucasus Tourism”
Mob
Skype: marina
FB, Twitter.

19. Thanks for Attention!!!