1. The potential of anti-pollution:
What’s driving the trend, and where is it heading?

2. Anti-pollution: agenda
Where has anti-pollution come from?
Current state of play
The future of the trend

3. What is anti-pollution?
Began in Asia
Global reach
The ‘protection’ trend

4. In the headlines…

5. Pollutants Particulate Matter (PM) PM10/PM2.5 Ozone Pollen
Heavy metals

6. Consumer interest Key points
(Clarins)
Olive Young: 50% product sales rise yoy April-May
Multifunctional
Spans categories
An evolution of anti-ageing
Naturals

7. The science behind the trend
Dr Julia Fussell, King’s College London:
“An association between air pollution and skin damaging effects leading to skin ageing is certainly possible.”
Impacts:
Ageing (hyperpigmentation and wrinkles)
Hydration and barrier function
Aggravating skin conditions

8. Ingredients level: innovation
Anti-pollution + anti-oxidant effect: Pollushield by Lipotec
Anti-pollution + detox effect: Detoxium by Lucas Meyer
Anti-pollution + UV drying protection/anti-photo ageing protective effect: SymUrban by Symrise
Anti-pollution + wrinkle filling/anti-ageing: Solashield by Solabia and Elixiance Biofunctional by Ashland
Hair-specific materials: AlphaImprove by Citroleo and Pollustop by Solabia

10. Prevent/protect Laneige’s All Day Anti Pollution Defensor
April Skin’s Shield Moisture Cream

11. Cleansing Repair Cellpium’s Vampire Cleansing Mask
CNP’s Anti-Pollution BB range

12. All three: protect, cleanse, repair

13. Hair care
Makeup

14. The future of protection
Multifunction - range of targets
UV focus
Naturals and organics
Technical hurdles
Sustainability

15. Anti-pollution: keep it clean

16. What is CosmeticsDesign?
3 sites serving the 3 major regions of the world
Free to access breaking news and industry analysis
Expert opinion and guest articles
A focus on the entire industry supply chain for beauty and personal care
Leading industry publication

17. What is CosmeticsDesign?
unique visitors
per month

18. Looking forward to seeing you on the CosmeticsDesign sites
Thank you
Looking forward to seeing you
on the CosmeticsDesign sites
Editor: Lucy Whitehouse
Twitter: CosmeticsDsgEU