1. IT TOOLS IN ENTrePRENEURSHIP
Marija Mrkonjić

2. IT ( Information tehnology) tools
Set of tools, processes, and methodes (such as coding/programming, data communications, data conversion, systems analysis and design, systems control) and associated equipment employed to collect, process, and present information.
In broad terms, IT also includes multimedia and telecommunications.

3. Entreepreneurship/ предприемачеството/poduzetništvo
Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business such as a startup company, offering a product, process or service for sale or hire, and the people who do so are called 'entrepreneurs‘.

4. How e-Business can help your business?
What is e-business?
Internet marketing - why a web page?
The use of web pages for sale – web shops

5. Electronic Business or e-business is a term which can be used for any kind of business or commercial transaction that includes sharing information across the Internet.
These electronic business processes include:
buying and selling products, supplies and services
servicing customers
processing payments
managing production control
collaborating with business partners
sharing information
running automated employee services

6. E- BUSSINESS

7. E-Business characteristics:
use of the Internet as a medium
global network connectivity

8. The advantages of e-commerce:
availability 24 hours a day
reduced costs related to customer inquiries
lower transaction costs
THE LIMITS OF E-COMMERCE:
cultural differences (buyers from all around the world)
legal difficulties (the validity of an electronic signature)
Some products are not suitable for e-commerce (perishable)
Fraud on the Internet

9. Management of e-commerce
Using online banking
Creating an electronic database of customer information
Using and VOIP telephony (eg, Skype) to minimize communication costs

10. IMPORTANT! STAY SECURE on the Internet:
PASSWORDS -At least 8 characters and keep them change
regular backups (backup)
antivirus software
educete employees about Internet safety and how to avoid hackers

11. Security - 3 foundations Security Program:
Privacy- only authorized people have access to the details of the transaction
Integrity- unauthorized exchange transactions will be revealed
Availability - systems are reliable and reversible

12. WEB PAGE / уебсайт Internet Marketing - Why a website?
What is the purpose of websites?
promotion of business?
promotion of products / services?
To buy / sell products / services?
dissemination and exchange of ideas, opinions and attitudes?
To communicate with customers, clients, partners, media ...?

13. About web pages
A web page is a document commonly written in HyperText Markup Language (HTML) that is accessible through the Internet or other network using an Internet browser. A web page is accessed by entering a URL address and may contain text, graphics, and hyperlinks to other web pages and files.

14. What is need to start a website?
The domain name (or "URL")
Domain .hr/.bg
Domain .com/.uk
Minimum rental - 1 year
The domain name must be free

15. OUR WEB PAGE: “doing business together”

17. How to open a web page
To view a web page requires a browser (e.g. Internet Explorer, Edge, Safari, Firefox, or Chrome). For example, which browser you’re using?

18. Web page should be Simple Attractive Interesting Useful
A well-connected
Interactive
Regularly updated
Must fulfill its promisses

19. elements of a web page
The website, name, logo, or company name is almost always in the top of each web page. It's also a good idea to include a slogan or a brief statement about the page to give new visitors an instant understanding of the site. Also, this section of the web page is usually a link that can link you back to the homepage. The search allows a visitor to quick search a website for other related information and should be available on every page. The navigation bar or menu for a web page is typically always found on the top or left-hand side of each web page and should include links to each of the major sections of the website. Social share links allow visitors to share your site with other co-workers, friends, and family on social networking sites. The heading should be included on the top of every web page and should be created using the <h1> HTML tag. The opening paragraph is one of the most important paragraphs on the web page and should help draw the visitor into reading the web page. Having a method of allowing a visitor to provide feedback is also a requirement for most web pages. Giving the visitor links or buttons to click for feedback is a good step to let you know if a web page is helpful or not. Additional information and tools such as a button to print the page can also be helpful for users on most web pages. The footer should include any other information that is important to the company or website and should be included on all web pages to help the visitor continue to other web pages. The copyright and any legal or privacy notice should also be on all web pages. Not only can this link to relevant legal information it is an indication for most visitors that they have reached the end of the web page.

20. Internet Marketing Strategy
SEO - Optimizing content for web search engines
Social Media Marketing
Marketing content (content marketing)
marketing
Advertising on search engines (PPC) – Google AdWords

21. Benefits of Internet Marketing
popular form of marketing today
lower costs of advertising and promotion compared to traditional media
targeting the desired group
the global reach of marketing campaigns
continuous advertising (24 hours a day, 7 days a week)
campaign results in real time
the ability to change or break a campaign at any time
rapid visibility of results
easily measurable return on investment
continuous improvement through new trends
currently the most effective form of advertising in the world

22. YOUR FAVOURITE WEB PAGE?

23. WEB SHOP
Online shopping is a form of electronic business which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly ( web shop ). Online customers must have access to the Internet and a valid method of payment in order to complete a transaction, such as a credit card, debit card, or a service such as PayPal.

26. Payment / PLAĆANJE / плащане
PayPal payments are made using a user’s existing account or with a credit card. Money can be sent directly to an address, thus prompting the users to sign up for a new PayPal account.
Pricing: PayPal takes 2.9% + $0.30 per transaction and has no setup or monthly fees.
A credit card allows you to borrow money from your bank to make your purchases. If you don’t pay it back in some period, you’ll have to pay interest
A debit card (also known as a bank card or check card) is a payment card that can be used instead of cash when making purchases. It is similar to a credit card, but unlike a credit card, the money comes directly from the user's bank account when performing a transaction.

27. Product delivery
Once a payment has been accepted, the goods or services can be delivered in the following ways. For physical items: Shipping: The product is shipped to a customers address. Retail package delivery is typically done by the public postal system or a retail courier such as FedEx, UPS, DHL, or TNT. In-store pick-up: The customer selects a local store using a locator software and picks up the delivered product at the selected location. This is the method often used in the bricks and clicks business model.

28. Disadvantages
Fraud and security concerns Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face-to-face transactions. When ordering merchandise online, the item may not work properly, it may have defects, or it might not be the same item pictured in the online photo. Merchants also risk fraudulent purchases if customers are using stolen credit cards or fraudulent repudiation of the online purchase. Lack of full cost disclosure The lack of full cost disclosure may also be problematic. While it may be easy to compare the best price of an item online, it may not be easy to see the total cost up front. Additional fees such as shipping are often not be visible until the final step in the checkout process. The problem is especially evident with cross-border purchases, where the cost indicated at the final checkout screen may not include additional fees that must be paid upon delivery such as duties and brokerage. Privacy Privacy of personal information is a significant issue for some consumers. Many consumers wish to avoid spam and telemarketing which could result from supplying contact information to an web shop.

29. 10 rules of Marketing and selling on the Internet
1. Learn about your audience. 2.Learn about your product / service. 3. Do not send spam. 4. Be quick and up to date. 5. Do not spend too much. 6. Do not lie. 7. Send the information only to people who wants them 8. Be up to date. 9. Lookup and offer links and images. 10. Study the web sites of the competition

30. DOING BUSINESS TOGETHER – WEB SHOP

34. pAYMENT

35. Dashboard for admins

36. Thank you !