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BRANDING BIBLE YOUR LOGO
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THE VISION
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OUR BRAND VISION (for the next 3-5 years) Complete here.
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THE PROMISE
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We promise and commit to our customer that…
OUR BRAND PROMISE We promise and commit to our customer that… Complete here.
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THE POSITIONING
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This is what we stand for and why we will
OUR BRAND POSITIONING This is what we stand for and why we will win in our market Complete here
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BRAND VALUES
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Our Brand Values VALUE Description of Value VALUE Description of Value
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BRAND IDENTITY
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Logo Usage Ensure this section covers the following: Your Logo
Logo Colour (dependent on background) Location (on page) Rules (e.g. never use smaller than 100x100 pixels
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Colour Palette Brand Colours
References held (CMKK / HEX / PANTONE REFS) Order of use (e.g. primary and secondary colours Rules of usage
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Fonts Fonts known for Online versus Offline Marketing Heading Fonts
Body copy Fonts (i.e. the paragraphs) Font sizes Fonts for general communications (i.e. and letters)
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Photography and Images
Examples of photography and how these should be used E.g. always black and white or always people with hats on. Ensure a bank of images are stored for ongoing use.
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TONE OF VOICE
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Corporate/Professional Thoughtful Classic Traditional/Established
Formal Serious Mature Technical Corporate/Professional Thoughtful Classic Traditional/Established Exclusive Muted Acquaintance Informal Humorous Youthful Simple Personable/Friendly High Energy Modern Cutting-Edge Accessible to all Vibrant Familiar LAY OUT YOUR TONE OF VOICE BASED USING SOME OF THESE AS YOUR BASIS.
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REASONS TO BELIEVE
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Reasons to Believe Our proof points that evidence why our customers should believe in what we do… Complete here
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