1. BEC 口语3
南昌新东方 许乃夫

2. Marketing
市场营销

3. 考点分布
Setting prices 产品定价
Advertising 广告
Packing 包装

4. Setting Prices 产品定价
Do you think companies should take competition when setting prices for products? Why or why not?

5. new products / be competive take competition into consideration
Suggetsed Notes
new products / be competive
take competition into consideration
equal or lower to its competitors'

6. Setting Prices 产品定价
How do you think a company should set the price for a new product if it wants to build sales quickly?

7. price / below what its competitors charge
Suggested Notes
price / below what its competitors charge
gain a substantial market share

8. 考点再现 What is important when....? Setting prices for new products
● Production costs
● Competitors' prices
● Demand

9. cover fixed costs: insurance, rent, equipment, raw materials, labor
Suggested Notes
In setting prices for new products, the first thing we must take into account is costs.
cover fixed costs: insurance, rent, equipment, raw materials, labor

10. Demand is also important.
Suggested Notes
Demand is also important.
Demand is strong: high price. And vice versa.

11. ★ Suggested Notes
Managers must take into account the use of price and nonprice competition, supply and demand, and consumer perception of price.

12. Price and Non - price competition
★ Suggested Notes
Price and Non - price competition

13. ★ Suggested Notes
The price decision is influenced by the extent to which firms decide to use price as a competitive tool.

14. ★ Suggested Notes
Firms competing based on price competition generally set prices equal to or lower than competitor's prices.

15. ● Competitors can easily reduce their prices to counter it.
★ Suggested Notes
▼ Disvantage:
● Competitors can easily reduce their prices to counter it.

16. ★ non - price competition
★ Suggested Notes
★ non - price competition
● quality (buyers generally believe price is closely related to quality.)

17. → building brand loyalty
★ Suggested Notes
● service
→ building brand loyalty
→ Customers are less likely to switch to another brand.

18. Vocabulary perception 观念 brand loyalty 品牌忠诚度 fixed costs 固定成本
variable costs 可变成本