1. Presented By: Anne Rarick, Jeremy Ray, & Nicole McCurdy
Reach for Rotary
Presented By:
Anne Rarick, Jeremy Ray, & Nicole McCurdy

2. What is Reach for Rotary?
An initiative to increase Tahoe City Rotary Club membership through outreach and marketing materials
Marketing will target young professionals with the goal of increasing membership diversity

3. Why is Membership Important?
Survival!
Members are needed for:
Fundraisers
Introducing to the group new organizations in the community that may need donations
Increase enthusiasm
Networking

4. Rotary Grants & Community Service

5. Arts & Culture $5,500 donated since 2016 Lake Tahoe Music Festival
Tahoe Maritime Museum

6. Community $10,650 donated since 2016 North Lake Tahoe SnowFest
North Lake Tahoe-Truckee Leadership Program

7. Education
$10,580 donated since 2016
High School scholarships
Aim High

8. Environment $5,750 donated since 2016 Tahoe Rim Trail
Sugar Pine Foundation

9. Health & Human Services
$3,000 donated since 2016
Project MANA
North Tahoe Family Resource Center

10. Survey Results
Our club knows how to recruit new members in the year age range…

11. Survey Results
Our club would use outreach materials to recruit new members… 0%

12. How Would New Members Impact Your Club?
“Survival”
“Rejuvenation”
“Young blood”
“Greater fundraising opportunity”

13. Our Mission
Work with professional graphic designers to create marketing materials that will catch the public’s eye
Materials include:
Posters
Fliers
Social Media
Work with Rotary Club to create a materials distribution plan that will be highly visible to the public

14. Rack Card

15. Website

16. Budget Graphic designer - $2,000 Printing materials - $2,000
Marketing - $1,000

17. Thank You
Questions?