1. Public Relations

3. What is Public Relations (PR) - Definition
Public Relations – the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.

4. What does Public Relations mean?
Public Relations is all about
Communication
Relationships
Reputation
Project a positive image of the business to the outside world. This is through the public and publicity
Publicity – any free news stories about a business’s products or service

5. What activities are included as PR?
Public Relations
Developing good relations with various groups (publics). Example:
Generating favorable publicity. Example:
Maintaining a level of positive public perception. Example:
Enhancing a particular image, innovation, reliability, honesty. Example:
Handling or heading off unfavorable stories which could damage image. Example

7. PR & its Relationship to Business Objectives

8. 4 Ways PR can help Business Objectives
PR/Business Objectives
Promoting a Positive image – reinforce positive attitudes and perceptions about the business reputation. Enhance feeling of goodwill to the business
Effective communication of messages – to convey information using publicity on the business. Enhance the prestige of the business
Issues Monitoring – Early warning of public trends which could impact sales. Take action before impact hits
Crisis Management – Protect a businesses reputation as a result of negative or unfavorable rumors or publicity

9. Public Relations IS NOT Advertising!
Advertising – is paid space or time on TV, Radio, Newspapers, Outdoor billboards and related to a specific product
Public Relations – is used to increase public recognition, opinion or image of the whole business or oganisation. It should be planned, & is often free, involving the use of space, time and a variety of media or activities.

10. Matching Activity - Example

11. Matching Activity - Answers

12. Activity – Public Relations: Night at the Museum
As you are watching, by yourself think about the questions & write down
What might the National History Museum’s – Business Objective be?
Describe the Public Relations act that occurred
Was the act successful? How do we know

13. The ALS Ice Bucket Challenge
While you are watching the clip I want you to focus on the following key questions
Do you think the ALS ice bucket challenge was successful?
What about the Ice Bucket challenge captured the public’s interest & imagination?
How did it go so far so quickly?