1. Sunlight Readable TPC-1251SR / TPC-1551SR FPM-3151SR Daniel Tseng
2012/3/29

2. Market-based Product Offering Combination
Web Operator Panel
WOP-2035
WOP-2057
WOP-2070
WOP-2080
WOP-2104
WOP-2121
TPC-30T
TPC-66SN
TPC-66T
TPC-650H
TPC-1250H
TPC-1550H
Touch Panel Computers
TPC-660E
TPC-870H
TPC-1070H
TPC-1261H
TPC-1270H
TPC-1570H
TPC-1770H/1780H
IPPC-4008D
IPPC-4001D
IPPC-9151G
IPPC-9171G
IPPC-6152A
Industrial Panel PCs
IPPC-6172A
IPPC-6192A
IPPC-4000D
AWS-8248
AWS-8259
IPPC-7157A/7158B
Industrial Monitors
FPM-5151G
FPM-5171G
FPM-5191G
FPM-3060G
FPM-3120G
FPM-2150G
FPM-3150G
FPM-3171G
FPM-3191G
Vertical Platforms
TPC-1251SR
TPC-1551SR
FPM-3151SR
FPM-8151H
FPM-8121H
FPM-8151H
IPPC-8151S
FPM-8192V
FPM-8232V

3. Industrial Automation Panel Vertical Market Platform
Product Position
Industrial Automation Panel
Industrial Monitor
Vertical Market Platform
TPC-1551H TPC-1251H
TPC-1551SR TPC-1251SR
Harsh Environments
FPM-3151G
FPM-3151SR
General Application
Outdoor Application

4. Collaboration By Advantech IDSS Lab
Product Feature-Sunlight
Brightness nits
CR enhance +10%
Brightness 300 nits
Collaboration By Advantech IDSS Lab

5. Before Optical bonding solution
Product Feature-Optical Bonding
Before Optical bonding solution
Panel
Touch or Glass
Air Gap with Waterproof sponge
Mist / reflection in outdoor applications

6. Product Feature-Optical Bonding
After Optical bonding solution
Optical Bonding
Panel
Touch
Better ruggedness
& Safety
Less reflection
Weather Proof

7. Product Offering
MP:2012/3
MP:2012/3
MP:2012/4

8. Competitor Analysis Advantech Litemax Vartech Model
TPC-1551SR TPC-1251SR
FPM-3151
SLD1555
VTPC150PSSHB
VT150PHV2
Brightness
1000 nits
800~1600 nits
1500 nits
Optical bonding
With Optical bonding
Optimal
ƒEnclosure
Die-cast Aluminum
Aluminum with hard anodizing coating
N/A
Black Powder-Coated Aluminum
IP protection
IP65
Operating Temp.
-20~60oC
-10°C to +60°C
-10~50oC

9. Sunlight Readable Applications
Water Resources / Waste Water Treatment
Car washing machines
Drilling Control Systems

10. Sunlight Readable: New Applications
Toll Free/collection Systems
Parking Lot Access Controls
Airside Operation Operator Console Units

11. Go to Market Strategy Sunlight Readable TPC/FPM Channel and KA
with outdoor applications
TPC
New SEMI/OUTDOOR
players
FPM
Military projects
PSM ES sample : since 2012/1

12. THANK
YOU