1. Online marketing 2.SOCIAL MEDIA / NETWORKING FOR TOURISM SECTOR
1. SELL TRAVEL ON YOUR WEBSITE
2.SOCIAL MEDIA / NETWORKING
3. ONLINE MARKETING PLAN
4. ONLINE BOOKING PLATFORMS

2. CONTENT I Online marketing in tourism sector
2. SOCIAL MEDIA / NETWORKING
Social media in tourism industry.
What is social media marketing?
How to use Instagram?
How to use Facebook?
How to use Youtube?
Authors: Tijana Sekulić
Miodrag Kostić
Tanja Cupać

3. learn more: Question Think about Important Tools How to Watch video
Read article
Info-graphic
Slide share
List of icons you will find in this presentation

4. 1. Social media in tourism industry

5. SOCIAL MEDIA IN TOURISM SECTOR
Which social media are you using for personal purposes and which for your business?
mailchimp
issuu
VKontakte
Youtube
snapchat
social media
facebook
Linkedin
Wordpress
twitter
Google+
Pinterest
Instagram
Booking sites
Canva.com
slideshare
Social media is an entire online environment built on people’s contributions and interactions, connecting groups of people together.

6. WAYS CONSUMERS ARE USING THE WEB
BLOGS
TRAVEL REVIEW SITES
CONSUMERS TALKING TO
EACH OTHER ON INTERNET
SOCIAL
MEDIA SITES
VIDEO AND PHOTO
SHARING SITES
I ONLINE MARKETING FOR FEMALE ENTREPRENEURSE FROM THE TOURISM SECTOR

7. question: How to use social media?
think about:
Who is your manager for social media? *

8. learn more: How to create social media strategy?
How to create a winning Social Media Strategy in 3 simple steps! *

9. learn more: Social Media Best Practices for Hotels
26.56 min
learn more: How to use social media?
How the travel industry can maximize
the power of social media *

10. The Social Media Revolution Changes
Ova slika je fotografisana posljenjeg dana i to su predstavnice 8 yemalja i to je ono sto se moye ya nju reci FAKTOGRAFSKI.
Ali sta ta slika sustinski predstavlja.
The Social Media Revolution Changes
the Family Behavior
1 MEDIA-OUT

11. The Social Media Revolution Changes the Family Behavior
Almost 50% of internet users are surfing while watching TV
Ova slika je fotografisana posljenjeg dana i to su predstavnice 8 yemalja i to je ono sto se moye ya nju reci FAKTOGRAFSKI.
Ali sta ta slika sustinski predstavlja.
The Social Media Revolution Changes
the Family Behavior

12. 2. What is social
media marketing

13. Enable us to share content

14. It is about relationships! BUILD YOUR SOCIAL NETWORK

15. question: What are the social media features?
think about:
What are the common characteristics of social media? *

16. Common characteristics of social media
Profiles, channels (requires and internet access)
Available 24/7
Two-way communication in real time
Connect with other users (friends, followers, connections)
Creating and sharing different content that has value (no selling)
Monitoring analytics and user reaction (to adjust performance if necessary)

17. https://wearesocial.com/sg/special-reports/digital-2016

18. COMPARE SOCIAL NETWORKS USED IN TOURISM SECTOR*

19. question: Compare social networks?
think about:
What makes them different?
Who uses them?
Why are they using them?
What are the benefits for users?
What about your business? *

20. 3. How to use Instagram

21. Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile
Instagram user
Owns SMART phone
He likes to boast and share their experience
Mainly belongs to younger generation
She loves to shop and travels
He likes to interact with brands / posts more than on other social networks

22. INSTAGRAM- advice
Investigate and use the hashtag # relevant to your industry
Create your own # and promote it
Select and use one or two filters (preferably no filter)
Use more natural photos, high-resolution
Identify, create and nurture a relationship with the brand ambassadors
Share content with users and thank them / reward them
Up to two posts a day
Instagram – application can help you:
To monitor and collect the contents of the Customer (User Generated Content)
To increase the visibility and promotion of the company, brand services
To influence marketing
To promote and advertise

23. learn more: How to use Instagram?
3 Tourism Instagram Superstars *

24. @FreehandMiami
The hostel encourages visitors to contribute to their online gallery by on Instagram.
The guest photos that get uploaded create endless opportunities for unique, fresh photography each week. The hostel gains a constant stream of images from guests’ perspectives, and guests get to see their images shared on the property website.
Pause, reflect, reset: how to build a winning social media strategy for your

25. think about: Make Contests on Instagram?
#InnThanksOf Guests post a photo of something that they are thankfull for this holiday season...pets, kids,
think about: Make Contests on Instagram?
CASE STUDY
#InnThanksOf Contest Could Score You $100 Towards Your Next Stay!

26. think about: Use Instagram Contests to Make Guests Compete for Your Small Hotel
Hashtag contests
Like-to-win campaigns
Selfie station contest
Hashtag contests
Like-to-win campaigns
Selfie station contest
Little Hotelier Resource Hub
10 BEST PRACTICES FOR TOURISM MARKETING WITH INSTAGRAM

27. think about: Make Contests on Instagram
Hashtag contests
Like-to-win campaigns
Selfie station contest
How to Run an Instagram Contest: A 10-Step Guide

28. 3. How to use Facebook

29. Types of Facebook page post:
Facebook is a social networking site that makes it easy for you to connect and share with your family and friends online
Types of Facebook page post:
Status-text
Link post-revelation that leads to a site outside of Facebook
Photo-images with which he can
go to the text
Video does not mean the linking
to Youtube, but posting videos to Facebook page

30. important: Use Facebook page to present your business
Facebook page has more space to explain what is your business, where it is, what you offer to your customers
ADVANTAGES:
There are no restrictions on the number of people you like or people following you
Advertising is only allowed here
Statistics / analytics is only available here
Administration site is available for a larger number of administrators
Interaction with fans with management comments

31. 85% of Facebook video content is viewed without sound.
Use video for your hotel/bed&breakfast apartment/or Travel Agency, but when producing video for your Facebook page, you need to be aware of how people will view your video. Because most videos are viewed without sound, use captions to explain what people are looking at when viewing videos

32. Use Facebook Live in a fun way to connect with followers!
When thinking about Facebook Live – you need an actual reason to go live

33. Use your team as brand ambassadors for your hotel
Use your team as brand ambassadors for your hotel! Photos of hotel staffs on social media always receive high reach and engagement. Listen to your team, build advocacy, engage them, and then share that content!

34. learn more: How to use Facebook effectively?
2 Tourism Facebook Superstars *

35. 3. How to use Twitter

36. Twitter is an online news and social networking service where users post and interact with messages, "tweets," restricted to 140 characters.
Twitter user
Likes to express his/her attitude (often under a pseudonym)
He likes to insider information
He likes to find out the views of others and / or learn something interesting
Monitor trends and keep abreast of current events

37. Twitter
As a tourism business you can use Twitter to keep up with industry news, build industry contacts, monitor your online reputation and share quirky facts about what happened on tour today.

38. learn more: How to use Hashtags?
How Tourism Businesses can use Hashtags on Facebook, Twitter & Instagram to Attract New Customers *

39. 5. How to use Youtube

40. Youtube Platform for video sharing
The second largest search engine in the world
Gmail account, sync with Google+
Channels "subscribers"
Set the video recordings and their optimization
Classifying the playlist

41. YouTube
-the Hotel videoguide
Create quality short videos about your property or tour, preferably showing guests experiencing your product.
Make your video look real, and not an ad for your business. Show some quirky facts, things that will captivate the online viewer.
importent
• Post your original video content
• Share it via other channels (Facebook, Twitter, Linkedin)
• Good optimize title, description, tags, because they affect search results

42. important : Tools for visual platforms-pictures
What is Canva.com?
Canva makes design simple for everyone.
Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so ...

43. learn more: CREATE VISUALS! Tools for visual platforms-pictures
Canva enables anyone to
become a designer.
learn more: What's next, what are the trends for 2017?
TOP 17 SOCIAL MEDIA TRENDS IN 2017 *

44. Social Media Themes for 2017
Social Media Themes for Source: We Are Social & Hootsuite, January 2017
Businesses are using social media as a tool to reach customers and to build or maintain their reputation.

45. Conclusion: Each social network has its own specificity
Create a strategy for online communication
The content should have a value (entertainment, education, awards)
Monitor analytics and user reactions and adjust if necessary
Cross-promotion content (from one channel to another)
Connect website with social networks

46. Customer relations 2. SOCIAL MEDIA / NETWORKING IN TOURISM SECTOR
Completed
2. SOCIAL MEDIA /
NETWORKING
See more:
1. SELL TRAVEL ON YOUR WEBSITE
3. ONLINE MARKETING PLAN
4. ONLINE BOOKING PLATFORMS
Danube Competence Center
the association of tourism actors committed to collaborate in promotion and development of the Danube region as a high quality tourism destination.
danubecc.org