1. International Apparel Markets
Obj. 4.02
Understand Buyer’s Market

2. Market A ___________ is the potential demand for a product. OR
The place, area, or time at which buyers and sellers meet to transact __________.

3. Market Credentials
Most Trade Shows, Apparel Markets and __________________ require a buyer to present substantial credentials for entry known as:
qualifications of business ___________________
Common __________ include:
Gov’t issued ID
Retail license
Wholesale EIN#
Business Credit Card
(Each market has specific credential lists & specific registration policies.)

4. International/Wholesale Markets
International/Domestic _____________ apparel and accessory markets are the means of distributing the ________________________ finished products to retail buyers.

5. Runway Vs. Showroom
Designers make ______________ garments for the runway to present their line.
They also have showrooms with ___________ merchandise where buyers come to order.
“_________________________” is typical of this discrepancy between runways and showrooms.

6. European Collection Openings
Paris is the world center for couture.
_________________ is the term reserved for fashion that is made to order to fit an individual client’s measurements.
The clothes are most luxurious and the most expensive between $____________ & $50,000 for a single garment.
Reserved for a ____________ small international clientele.

7. Prét-á-Porter Collections
European designer “__________________”
Most French fashion is ______________ produced as is with most countries.
Mass production makes fashion less _______________________.

8. Markets Markets are held in:
Specially built buildings (_________________)
Convention Centers
_______________________

9. Prét-á-Porter
European _________________ ready-to-wear shows are held twice annually.
Fall collections are held in March and spring collections in September in _________, Paris, and London.
A buyer needs more than ________ weeks to see the shows in all three cities.
Designers from other countries show in _________ because they think they get better exposure.

10. Buyers of “______________” merchandise and around 2000 journalist from all over the world visit the individual showings of many designers.
Most buyers see ______ shows daily, from early morning till late at night, taking many notes to remember styles.
They ___________________ the collections based on their stores needs, place orders at the designer’s showroom or buying offices within the city.
Retail Store Buyers

11. Company Showrooms
Instead of a fashion show, ready-to-wear collections are shown to buyers in the company _____________.
Many manufacturers now present _______ or more collections yearly in this manner.
Deliveries are ________________ so new merchandise arrives in stores periodically to capture customer interest.

12. Market Weeks & Trade Fairs
_____________________ also show and sell fashions and accessories at market weeks or trade fairs.
Markets often coincide with other collection openings or ____________ ______.
Markets in large cities are held first followed by regional markets.

13. Paris
Paris - French Prét-á-porter shows are _______ limited to designer collections. Other shows and groups of exhibitors are spread out all over _________________.
Prét-á-Porter Paris (often known as “The Pret) is held at the Porte de ________________.
Some manufacturers show in hotels or restaurants.

14. Milan Milan women’s collections:
Milano Collezioni Donna & Modamilano are held together at the ____________________ with overflow at hotels.
The National Chamber of Fashion also promotes _________________fashion internationally.

15. Dusseldorf Germany’s market fairs are held in 4 cities.
Collections Premieren Dusseldorf
(CPD Woman – Man) is _________________ largest RTW & accessories trade fair.
Bread & Butter (young fashion) is held in _________
Vibes 4U (Jeans) in ______________________
Ispo (active sportswear) in Munich.

16. The Salon International de l’ Habillement Masculin (SIHM, men’s & boy’s wear takes place in _____________each January & September.
The Milano Collezioni Uomo
(Milan men’s designer collections)
& the Pitti Immagine Uomo
(men’s wear) takes place in ____________ each January and Jun.
Other markets of men’s wear are held in ____________in January or February and again in August or September.
Many designer collections combine women’s and men’s wear.
Men’s Wear

17. Montreal Fashion Week (MFW) is held in __________________________________.
NSIA (activewear, footwear, & accessories) are held in _____________.
Toronto Fashion Weeks featuring designer runway shows are held each March & September.
There are two large shows annually at the Toronto Congress Center, showing __________________________________.
Canada