1. Association of Latino
Professionals For America

2. ALPFA ALPFA MONTHLY CALL Presidents, EVPs and Regional Directors
Wednesday, January 18, 2017
6:00 – 7:00 p.m. EDT
Empowering Latino Leaders 2

3. ALPFA AGENDA Girl Scouts / ALPFA Presentation Membership Update
Marketing Update
Student Related Update
ALPFA Solutions
Chapter Related and MPL Updates
Empowering Latino Leaders 3

4. Invest in Girls. Change the World.
Confidential draft, not for distribution

5. Recognizing the Women’s Leadership Gap
REPORT A
LEADERSHIP
CRISIS
IN THE
WORLD TODAY
FEMALE
REPRESENTATION
IN LEADERSHIP
POSITIONS
Confidential draft, not for distribution

6. Women’s leadership drives important economic and societal benefits
Confidential draft, not for distribution

7. Girls Scouts’ Proven Impact
Confidential draft, not for distribution

8. Digitization to Provide Greater Efficiency and Effectiveness
The Girl Scouts Model =
Girl
Potential +
Skills
Programming
Girl Scouts
Leadership
Experience
Caring Adult
and
Social Capital
Human Capital
Digitization to Provide
Greater Efficiency and Effectiveness

9. Why Girl Scouts? Girl Scouts: THE FORCE MULTIPLIER REACH RELEVANCE
SOCIAL IMPACT
High
Girl Scouts:
THE FORCE MULTIPLIER
1,800,000
+ CARING ADULT
RELEVANCE
Life Skills
Leadership
Confidence
Collaboration
Critical Thinking
Grit
REACH
Members
Alumnae
Assets
Brand
+ GSLE
REACH
+ SKILLS/ PROGRAMS
[SYLVIA]
[Note there are several animations that build this slide]
Story arc: continue to bring to life the story of our competitive advantages via the build of this slide, using a sampling of those who compete with us exposing girls to STEM, even more specifically teaching girls to code
Note, use the phrase “competitive advantage” when talking about this slide and how we differ from many of our competitors
Also note that some of the orgs on this slide are so new and/or so small that we can’t find anything detailing their scale
[next slide]
300,000
GIRL POTENTIAL
140,000
8,000
40,000
Low
HARD +
SOFT
RELEVANCE
Confidential draft, not for distribution.
Brands included for illustrative purposes only and their scale is not to scale

10. National Program Pillars
The Girl Scout Leadership Experience (GSLE)
STEM
Outdoor
Life Skills
Entrepreneurship
NATIONAL BADGES, PROGRAM SERIES, AND AWARDS =
Girl
Potential +
Skills
Programming
Girl Scouts
Leadership
Experience
Caring Adult
and
Social Capital
Human Capital
Confidential draft, not for distribution

11. A Game-changing Strategy
Fuse our physical experiences with digital lives
WITHOUT LOSING
our traditions and the physical, collaborative, outdoor safe spaces for which we’re known
Confidential draft, not for distribution

12. Size of Opportunity
Confidential draft, not for distribution

13. ALPFA MEMBERSHIP UPDATE Katie Schlomann
Director of Membership and NY Chapter Operations
Empowering Latino Leaders 5

14. ALPFA MARKETING UPDATES Luis Vargas Chief Marketing Officer
Carlos Perez
Creative Director
Jacqueline Lopez
Marketing Coordinator
Empowering Latino Leaders 5

15. Marketing
YourMembership Chapter Website Optimization Project - Taskforce Updates
Feedback Survey Ends Friday –
Next Call 01/24/2017 –
Notes, Calls, Screen Shares – On the Web – Coming Soon!
Connecting w/ Chapters and Updating Website, s, Newsletters
Collecting and Benchmarking Best Practices & Ideas
Potential 3 Part Webinar Series to Deploy in March
March 17 – Best Practices For Your Website, Events & s
March 24 – Using YM + Social Media to Convert Members, Make Money & Sell Out Events
March 31 – TBA*
Empowering Latino Leaders

16. New Marketing Master Guide Sheet
Available
Now
Empowering Latino Leaders

17. New Marketing Request
Forms
Available
Now
Empowering Latino Leaders

18. Marketing Materials
Location
Master Guide
Empowering Latino Leaders

19. Value of ALPFA Chapter Deck
New Chapter Materials and Templates
Available
Now
Template Set 1
Value of ALPFA Chapter Deck
Web and Social Media Banners
Editable
Export to PDF
Export to JPEG
Create Hyperlinks
Empowering Latino Leaders

20. New Women of ALPFA Materials Available Now WOA Information Slide Deck
Web Banner Templates
Social Media Banners
Empowering Latino Leaders

21. ALPFA STUDENT RELATED UPDATES David Peña
President, Colleges and Universities
Lori Ruff
SVP, Colleges and Universities and Student Membership
Empowering Latino Leaders 5

22. ALPFA 2017 ALPFA Student Programs/Events
February 4, West Region Collegiate Symposium
Los Angeles, California
March 25, Southeast Region Collegiate Symposium
Charlotte, North Carolina
April 1, Central Region Collegiate Symposium
Houston, Texas
August 6-10, ALPFA Convention
Las Vegas, NV
September 9, Southeast Region Fall Collegiate Symposium
Atlanta, Georgia
October 4, Midwest Region Collegiate Symposium
Chicago, Illinois
November 11, Northwest Region Collegiate Symposium
Seattle, Washington
Empowering Latino Leaders 5

23. ALPFA ALPFA SOLUTIONS Pavel Payano, Director Boston Chapter Operations
Empowering Latino Leaders 5

24. Expansion Plans ALPFA Solutions
will offer two new ways to deliver programs in 2017:
Direct-to-membership distribution channel in 6 locations
Partner with up to 5 chapters to offer programs locally
Empowering Latino Leaders
ATTORNEY WORK PRODUCT / PRIVILEGED AND CONFIDENTIAL

25. 2017 Programs:
Selling 6 leadership program sessions directly to members
Will offer three (3) different programs, twice each, in six different locations
Priced on an individual basis, from $600 to $1900 per person
Locations are to be determined
Partnering with up to 5 chapters to deliver leadership development programs
Chapter chooses which programs to offer to their membership
Chapter secures corporate sponsor and site location
Will do a revenue sharing split
Programs cost $8K to $11K
Empowering Latino Leaders

26. ALPFA CHAPTER RELATED UPDATES Migdalia Diaz Chief Operating Officer 5
Empowering Latino Leaders 5

27. ALPFA CHAPTER RELATED AND MPL UPDATES
Finance deadline to close 2016 passed
Business Plans
Scorecard
Board Compliance Documents
Collateral – Value Prop, Career Center, etc.
Corporate Development Agreements
Empowering Latino Leaders 4

28. ALPFA CORPORATE DEVELOPMENT AGREEMENTS
Transition to calendar year agreements
Verbiage required in new agreements to be provided
Consistency in career center job postings offered
Consistency in gold memberships offered.
Review of levels across the country.
Empowering Latino Leaders 4

29. ALPFA MOST POWERFUL LATINA SUMMIT AND GALA
March 14th – Columbia, University
Updated collateral on ALPFA.org
Asks: Identify VP Level Latinas in your market
Identify corporate partners to participate
Empowering Latino Leaders 4