1. One of the most underrated, but also most decisive parts of a shop.
Nov-17
INSPIRED COLLECTIONS RETAILING
VISUAL MERCHADISING
One of the most underrated, but also most decisive parts of a shop.
Therefore visual merchandising does not only determine the ambiance of the shop, but is also the driving force behind your sales.

2. FITTINGS Wall Space TOP ZONE Used for information purposes.
Nov-17
FITTINGS
Wall Space
TOP ZONE
Used for information purposes.
This area should therefore be used for department/ brand labelling, for image/brand photo’s or decorative purposes. Attractive pictures and interesting decorative elements have a magnetic effect, drawing customers to the wall.
Good lighting is important here.
MIDDLE ZONE
Shows the merchandise theme.
The merchandise display is identifiable as the customer approaches.
The type, shape, colour and material of the item must be visible.
BOTTOM ZONE
Large quantities of merchandise can be displayed.
This zone is often only visible directly in front of the space.
This space can also be used as storage.

3. Nov-17
FITTINGS
Credit: Polly Redman
Credit: Polly Redman

4. FITTINGS Floor Space TABLES
Nov-17
FITTINGS
Floor Space
TABLES
A table always appears attractive and inviting – a presentation table is no different. Whether it features luxury product or low-cost items; a table rarely goes ignored. Assorted items can be arranged according to themes.
GONDOLAS 
Gondolas are larger mif-floor units which can carry merchandise on two or more sides.

5. FITTINGS Nov-17 Credit: Polly Redman Credit: Polly Redman

6. SIGNAGE Nov-17 Credit: Polly Redman Credit: Polly Redman
Credit: Graham Bancroft

7. REMEMBER CUSTOMER & BRAND
Nov-17
REMEMBER CUSTOMER & BRAND
Merchandising requires an understanding of your brand, your customer, your product range and how to segment it and present it to its best advantage to drive sales from your customers.
Knowing your target customer inside and out will help you tremendously.
But don’t just focus on age, income, education level etc.
Dig a little deeper and target their lifestyles. 

8. MERCHANDISING PRINCIPLES
Nov-17
MERCHANDISING PRINCIPLES
KEY PRINCIPLES
LAYOUT
LOOK/STYLE
DISPLAY
GRAPHICS
Space Planning
Segmentation
Fixture Layout
Draw a Plan
Create Layout
Choosing the right style for your product
Adding Interest
Adding Character
Supporting the Brand
Add Interest
Add Character
Support the Brand
Communicate
Sell
PRODUCT SEGMENTATION
CATEGORY
BOOKS
CATEGORY
HOME
CATEGORY
TOYS
BRAND
AGE
COLOUR
THEME

9. MERCHANDISING TECHNIQUES
Nov-17
MERCHANDISING TECHNIQUES
LIKE WITH LIKE
PYRAMIDE PRINCIPAL
THE RULE OF 3
5 SENSES NOT 1

10. MERCHANDISING TECHNIQUES
Nov-17
MERCHANDISING TECHNIQUES
Group Like with Like
Give the customers additional reasons to buy more. (BOGOF/ 3 for £1 offers)
Saving them time from looking around and trying to mix and match things.
You can also think of it as creating categories and groupings.
PRODUCT BLOCKING
COLOUR STORY
PRODUCT STORY
Credit: Polly Redman
Credit: Van Gogh Museum
Credit: Polly Redman

11. MERCHANDISING TECHNIQUES
Nov-17
MERCHANDISING TECHNIQUES
The Rule of Three
Credit: Polly Redman 1 2 1 2 3 3 2 1 3 1 2 3 1 2 3
Credit: Polly Redman

12. MERCHANDISING TECHNIQUES
Nov-17
MERCHANDISING TECHNIQUES
Pyramid Principle
Photo credit: Polly Redman

13. MERCHANDISING TECHNIQUES
Nov-17
MERCHANDISING TECHNIQUES
People Have 5 Senses, Not 1
SIGHT
Using colour as a psychological trigger
Leveraging lighting, symmetry, balance, contrast, and focus to direct and control where a customer looks and for how long.
THOUCH 
Give customers the ability to touch, feel, and try out whatever it is you are selling.  
Sound: The music you play in your store has such a profound yet subtle effect on how your customers behave in store. You can slow people down by playing more mellow music and causing them to browse, or playing Top 40 to communicate that you want teenagers in your store and so on. 
Smell: Believe it or not, there's an entire science to what's referred to as “scent marketing”. The reason being that smell is considered to be a fast track to the system in your brain that controls both emotion and memory, two very prominent factors behind why we choose one brand over another. 
Taste: This can work magic if you happen to be in the business of selling consumables, giving people the ability to taste and sample before they buy is the equivalent of letting people try on clothes, a general and effective best practice.
Photo credit: Polly Redman

14. STONG MERCHANDISING Nov-17 Credit: Polly Redman Credit: Polly Redman
Credit: Design Museum NL
Credit: International Spy Museum
Credit: Polly Redman
Credit: IWM

15. BAD MERCHANDISING Nov-17 Credit: Polly Redman Credit: Polly Redman

16. LAST BUT NOT LEAST Don't Forget to Change It Up
Nov-17
LAST BUT NOT LEAST
Don't Forget to Change It Up
Try out new ideas (but also stick with things what work).
Give new ideas a go and see if/how it increases sales.
Change things around frequently to keep stock looking “fresh”.
Enjoy playing around with displays
Find Inspiration
When you have a creative block don’t fret. Thanks to many different resources you no longer have to wait around for that brilliant idea to hit you when you're thinking about putting together your next merchandising display;
Blogs
Pinterest/ Flickr
Magazines
Visit other shops and museums – there is no harm in “being inspired”!