1. A healthy, lighter start to my day
AM Light & Healthy
4.7% of Global Snacking Occasions
4.0% of Global Snacking Value
A healthy, lighter start to my day
Needs on Occasion
(Top 10 %) %
Index
Needed nutritious snack 28
240
Part of my routine 23
207
Fits into a diet I follow 20
297
Quick energy boost 15
145
Really hungry/needed something filling 14
120
Quick to eat 13
128
Indulge myself 12 68
Tide me over to next meal
124
Energy that would last/long lasting 11
149
Help me wake up 10
123
Product Attributes
(Top 10 %) %
Index
Healthier than other snacks 39
190
Good source of vitamins/minerals 26
184
Natural
140
Fresh 24
123
Affordable/fits my budget 22
108
Light/fluffy/flaky texture 21
150
Low calorie
134
Low fat 18
128
Easy to eat on the go 15 90
Not too sweet
114
Daypart %
Index
Before Breakfast 27
464
Breakfast Replacement 37
504
Mid Morning 31
187
Lunch Replacement 1 14
After Lunch/Dessert
0.5 6
Mid Afternoon 3 10
Dinner/Eve Meal Replacement 29
Right After Dinner/Dessert
In The Evening
Middle Of Night
Activity on Occasion
(Ranked by %) %
Index
Doing nothing, only eating 43
168
Watching TV 14 51
Working 12 93
Using a computer/mobile 7 78
Socializing/chatting 5 73
Doing chores
117
Reading or studying 4 87
On the go/travelling 3
104
Exercising 1
118
Other
102
Needs on Occasion
(Top 10 Indices of >5%) %
Index
Fits into a diet I follow 20
297
Needed nutritious snack 28
240
Part of my routine 23
207
Start day with something healthy 6
193
Good for kids 5
170
Fits my active lifestyle
157
Energy that would last/long lasting 11
149
Quick energy boost 15
145
Needed to replace a proper meal 8
136
Quick to eat 13
128
Product Attributes
(Top 10 Indices of >5%) %
Index
Good source of protein 12
276
Healthier than other snacks 39
190
High in fiber 6
185
Good source of vitamins/minerals 26
184
Made with real ingredients 7
171
Light/fluffy/flaky texture 21
150
Natural
140
Low calorie
134
Snack I don't feel guilty about
131
Low fat 18
128
People On Occasion %
Index
Alone 54
111
With Partner 24 92
Family/Relatives <18 12
110
With Adult Family/Relatives 7 82
With Friends 2 47
With Co-workers/Colleagues 8
Place of Consumption %
Index
Home 79
105
Away from Home 2 59
On-the Go 4 89
School 1 82
Work 13 90
Other
0.4
Shared %
Index 27 90
Not Shared 73
104
% shows share of occasions
Index shows relationship with market avg.
Green = index of 120+
Red = index of 80 and below

2. A healthy, lighter start to my day
AM Light & Healthy
4.7% of Global Snacking Occasions
4.0% of Global Snacking Value
A healthy, lighter start to my day
Product on Occasion
(Top 20 ranked by %) %
Index
Non/less pkgd food 13
101
Fruit 12
151
Coffee 9
129
Yoghurt & sour milk products 7
206
Bread 6
177
Drinking milk products 5
303
Sweet biscuits 86
Tea
110
Breakfast cereals
311
Non-carbonated cold beverages 4
135
Snack bars
211
Savoury biscuits & crackers 3 98
Nuts 84
Gum 2 52
Cheese 82
Cakes 79
Chocolate confectionery 29
Pastries 72
Sugar confectionery 1 24
Chilled & shelf stable desserts
Where Purchased
(Ranked by %) %
Index
Supermarket 46
105
Hypermarkets 20
100
C-Stores 9
124
Specialists 4 96
AFH Retail 3 77
Street Vendor
122
Discounters 2 72
Market Outlets 94
Club Warehouse 1 76
On-line 85
Wholesalers
104
Groceries
0.5 51
Canteen At Work/School
0.3
Kiosks
0.1 19
Take away/Delivery 28
Age Groups %
Index
16-24 Years 16 96
25-29 Years 12 92
30-34 Years 13 97
35-39 Years
106
40-44 Years 10 95
45-49 Years
111
50-54 Years 11
102
55-59 Years 9
109
60+ Years 5
Marital Status %
Index
Divorced/Separated/Widowed 10
107
Married/Free Union 64
103
Single 26 92
Country (Domain Value within the Country) %
Index
Brazil 6
139
Total EU 4
110
Mexico 9
224
China 90
Russia 2 47
Saudi Arabia
South Africa
Canada 61
India 8
188
Indonesia
150
Nigeria 5
125
Australia 7
162
USA 3 75
Gender %
Index
Male 48 97
Female 52
103
Socio Economic Level %
Index
High 23
113
Medium 59 96
Low 18
100
When Purchased %
Index
Just before eating/drinking 26
113
Earlier the same day 20 81
A day or more beforehand 47
105
Not purchased/not answered 7 96
Children Living in Household %
Index
Children Living In HH 38
115
No Children Living In HH 62 93
Developing vs. Emerging (Domain Value) %
Index
Developed 4 92
Emerging 5
113
Whether Planned %
Index
Planned 76
116
Unplanned 24 69
% shows share of occasions
Index shows relationship with market avg.
Green = index of 120+
Red = index of 80 and below