2. Mediated Reality - AR Augmented Reality
Currently lesser known than VR, in 2020 AR is projected to be a $90 billion USD business (Digi-Capital)
Like VR, AR is also quickly becoming a bigger force in the gaming industry
Unlike VR, AR also has many real life applications
Social Media, shopping lists, notes, and quicker ways to access the internet
Not only is AR great for everyday, it can also be used by businesses
AR has generated tons of interest from many different types of enterprise industries including
Marketing
Space Exploration
Oil and Gas
Remote Repairs (cars, plumbing, etc.)
Education and more

3. AR Market Popular uses for everyday AR will include:
Customizing your home with virtual notes
Kitchen: Timers and recipes for cooking, shopping lists
Bedroom: Alarm clock, homework reminders, to-do lists, etc.
Anywhere: TV, notes, and anything you can think of
Custom apps for a Glasses OS, perfectly integrated into your personal environment
More popular uses for millennials will include:
Browsing the Internet
Social networking
Watching TV or movies
Gaming
WSJ 2014, Average time spent (hr:min) per day for y/o

4. Augmented Reality in the kitchen

5. AR Youth Market
Millennials currently make up 24% of the US market (77 M)
On average, y/o spend over 3 hours Social networking each day (WSJ 2014, 839 surveyed adults)
Nielson Mobile Netview, July 2013
63% of surveyed Millennials are current subscribers of paid TV (nScreen Media)
18-36 y/o on average spend 1 hr. and 47 min. playing video games (WSJ 2014, 839 surveyed adults)

6. What is Atheer?
Atheer is an AR company that is creating their own smart glasses platform, not just a physical product, and is aimed at businesses
They pioneered the AiR™ (Augmented interactive Reality) platform, including:
AiR Glasses
AiR OS
AiR Enterprise Suite
Atheer is designed for deskless professionals at Fortune 1000 companies in order to improve their safety and productivity
AiR Glasses are AR glasses that allow for the user to view and directly interact with their environments
AiR Glasses use gestures, voice commands, and motion tracking
AiR OS is an Android-compatible OS
Devs & companies worldwide already use the open SDK to make apps in industrial, energy, healthcare, insurance, construction, and logistics industries

7. Atheer Labs digital rendering of the use of AiR Smart Glasses in a warehouse

8. AR Competition
Other companies are trying to adopt AR technology into products, but they still have issues to overcome before their products are great
Other main AR developers right now are Microsoft, Meta, Epson, and Magic Leap
These companies’ products either have smaller fields of view, need to be tethered, or they have not yet developed or released any physical products
Although there are few companies going after enterprise businesses, none have been able to successfully integrate their AR into multiple mainstream industries
This could be done very well because some industries have begun integrating tablets into their daily work usage within the last 5 years

9. A Few Industries Currently Benefitting From the Use of Tablets
Oil and Natural Gas
Average age 46-49, retirement age 55. In ~7 years, most senior scientists and engineers may have left the field. (Interstate Oil and Gas Compact Commission)
Pipeline monitoring & communication are benefits saving time and money from tablet integration and apps as there are less experienced workers
Education
66% of elementary students, 58% of MS students, and 42% of HS students use a tablet regularly in the U.S. (2014 Harris Poll for Pearson)
Healthcare
Over 50% of U.S. hospitals currently use smartphones or tablets
69% of clinicians are using a computer AND and tablet or smartphone to access data (2014 HIMSS Analytics Mobile Devices Study)

10. Industry usage of AR
AiR
Smart Glasses
in Healthcare

11. Industry usage of AR
AiR
Smart Glasses
in Oil and gas

12. Why is Atheer Different?
Atheer stands out from other AR devs for a multitude of reasons:
ONtheGO Platforms
Acquired by Atheer in Dec. 2015
Ari™ uses computer vision and proprietary algorithms to turn standard cameras into a gesture interface
Gives Atheer customers ability to use natural gestures on the AiR smart glasses platform
3 issued and 6 pending patents
Flex, Masimo, and Duke Energy are already customers
Full AiR Platform
AiR Enterprise Suite cloud- based collaborations, great for any tasks with multiple people
AiR Hub, AiR Designer, and AiR Flow
Raised over $200,000 on Indiegogo
Stopped campaign to focus more on development

13. Why is Atheer Different?
Atheer has also collaborated with companies to put out products
Optech 4D
Cutting-edge visualization software with wearable computing
Next generation of AiR Gestures and the official release of the AiR OS
Xciel
Working with Xciel as partner to create advanced AR glasses for oil and gas industry workers
Xciel manufactures Intrinsically Safe (IS) devices and cases
Designed to work in hazardous conditions
Flammable gas
Explosive dust

14. In Conclusion…
Atheer will be a big contender in the AR market because:
They have a strong product and continue to win awards, having just won Best Enterprise Solution and was a Best in Show contender at the AWE (Augmented World Expo)
Already generated tons of interest to BOTH enterprise businesses and general public
Raised $23.06 Million in 3 rounds from 8 investors
They have 17 issued and over 50 pending patents in cutting edge AR
The OS is fully compatible with Android so there is no issue running/developing apps