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Getting Stuff Done: The New Thinking About Conveying Strategy
Ian McKillop, PhD FRSPH Associate Professor, Management & Systems x37127
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Organisations usually have a reason for being – an underlying purpose.
Why does a car company exist?
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Organisations usually have a reason for being – an underlying purpose.
Why does a car company exist? What about a university?
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So if you led GM what would you need to do to ensure the company achieved the purpose we just proposed?
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So if you led GM what would you need to do to ensure the company achieved the purpose we just proposed? What about if you were Dr Hamdullahpur for a day (or a year) – what would you need to do to ensure the university achieved the purpose we just proposed?
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So how did (do?) orgs typically decide what to do?
26/11/2017 8:36 AM So how did (do?) orgs typically decide what to do? Mission Why We Exist Values What’s Important to Us Vision What We Want to Be Strategy Our Game Plan The BIG JUMP zone Targets and Initiatives What We Need to Do Personal Objectives What I Need to Do Strategic Outcomes Satisfied Shareholders Delighted Customers Efficient and Effective Processes Motivated and Prepared Workforce (h) MBA-FSI File1 London Jan2006 v6 TABLET
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What does that look like for us at the moment?
26/11/2017 8:36 AM What does that look like for us at the moment? Service Openness & Collaboration Knowledge & Creativity Operational Excellence Mission Why We Exist Values What’s Important to Us Evolve an exceptional IT environment to enable engagement, creativity & impact. Vision What We Want to Be Strategy Our Game Plan Enable the university’s mission through exceptional learning, teaching & research environments. The BIG JUMP zone Targets and Initiatives What We Need to Do Personal Objectives What I Need to Do Strategic Outcomes Satisfied Shareholders Delighted Customers Efficient and Effective Processes Motivated and Prepared Workforce (h) MBA-FSI File1 London Jan2006 v6 TABLET
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Actionable Behaviors Critical Objectives Is Tough
26/11/2017 8:36 AM Strategy Deployment – Ian’s “BIG JUMP” Zone Cascading the Corporate Mission/Vision Is Tough Actionable Behaviors into Studies show that employees often devote less than ½ of their time to tasks they believe are directly tied to the org’s mission critical objectives. Getting people working on the right things at the right time remains a huge challenge for companies today. Workers typically devote less than half their time to tasks they believe are tied directly to the org’s mission-critical objectives. Critical Objectives that achieve Adapted from: Franklin Covey (h) MBA-FSI File1 London Jan2006 v6 TABLET
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Why the Difficulty? 26/11/2017 8:36 AM
(h) MBA-FSI File1 London Jan2006 v6 TABLET
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The Problem… Many organisations don't know how to execute strategy
26/11/2017 8:36 AM The Problem… Many organisations don't know how to execute strategy 70% of strategic failures are due to poor execution - not a lack of vision or smarts. Fortune 1999 Less than 10% of strategies effectively formulated are effectively executed Fortune 2003 (h) MBA-FSI File1 London Jan2006 v6 TABLET
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the strategy’s effectiveness
26/11/2017 8:36 AM The Problem… Many organisations don't know how to execute strategy WHY? They can’t DESCRIBE their strategy They don’t MANAGE their strategy They don’t MEASURE the strategy’s effectiveness They haven’t made strategy execution a CORE COMPETENCE (h) MBA-FSI File1 London Jan2006 v6 TABLET
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Its All about Execution
26/11/2017 8:36 AM Its All about Execution Most often today the difference between a company and its competitor is the ability to execute. Execution is the great unaddressed issue in the business world today. Its absence is the single biggest obstacle to success and the cause of most of the disappointments that are mistakenly attributed to other causes. Larry Bossidy - Chairman and former CEO of Honeywell International (h) MBA-FSI File1 London Jan2006 v6 TABLET
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The First Effort to Fix What Was Missing
26/11/2017 8:36 AM The First Effort to Fix What Was Missing Mission Why We Exist Values What’s Important to Us Vision What We Want to Be Strategy Our Game Plan Balanced Scorecard Measure and Focus Generation 1 Targets and Initiatives What We Need to Do Personal Objectives What I Need to Do Strategic Outcomes Satisfied Shareholders Delighted Customers Efficient and Effective Processes Motivated and Prepared Workforce (h) MBA-FSI File1 London Jan2006 v6 TABLET
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The Balanced Scorecard
Vision/Strategy The Balanced Scorecard was designed to overcome strategy execution problems by translating an organization's vision statement and overall business strategy into a balanced framework that could be described and measured Measure/reward
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What is the Balanced Scorecard in a nutshell?
1/ Decide what things are vital to your success (eg. What does the org need to do well to achieve its strategy?) 2/ Measure those things, and monitor/adapt your actions based on your measurement observations. Oh… and do this in a “balanced” way!
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If you are measuring the right things, and adapting accordingly, your strategy WILL be achieved!
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The Balanced Scorecard worked brilliantly in many settings because it caused organisations to focus on actions that contribute to success, and it focused on measurement. Using measurement as a core enabler of strategy execution remains vital today.
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But a flaw in the process became quite obvious as more and more organisations adopted the Balanced Scorecard as an enabling tool. Success depended upon what got chosen to measure – and nobody knew how to choose what to measure. (People often chose things to measure that they thought were important – but whether those things had any impact of strategy was a coincidence.)
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The concept of Strategy Maps emerged to build the link.
Measurement and Reporting Enterprise-wide Strategic Management Alignment and Communication 1992 1996 2000 2003 2006 Articles in HBR: Several articles on the BSC appear in HBR between 1992 and 1996. Generation 1 Generation 2 19
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The Current Thinking on How to Fix What Was Missing
26/11/2017 8:36 AM The Current Thinking on How to Fix What Was Missing Mission Why We Exist Values What’s Important to Us Vision What We Want to Be Strategy Our Game Plan Strategy Map and Alignment Translate the Strategy Generation 2 Balanced Scorecard Measure and Focus Generation 1 Targets and Initiatives What We Need to Do Personal Objectives What I Need to Do Strategic Outcomes Satisfied Shareholders Delighted Customers Efficient and Effective Processes Motivated and Prepared Workforce (h) MBA-FSI File1 London Jan2006 v6 TABLET
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So what is a strategy map?
(1) It is a tool that allows you to visualise how your organisation achieves value – in other words, the cause and effect relationships that lead to making the stakeholders happy. Have well maintained ovens. Ensure quality ingredients are purchased. Hire talented bakers. Bake delicious bread that will sell at a premium.
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So what is a strategy map?
(2) It is a tool that helps you identify what SHOULD be measured because it uses the same multi-faceted view of performance domains as the Balanced Scorecard. (The problem of using the Balanced Scorecard on its own is you often end up measuring what COULD be measured.) Customer Satisfaction Financial Internal Business Processes Learning & Growth
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So what is a strategy map?
(3) It is a one page document that lets everyone in the organisation understand what the org is trying to achieve, so can be great way to communicate. (Thus effectively dealing with “management control problem #1*) Strategy Map
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The Strategy Mapping Process (UWCIS doing)
Understand the Entire Landscape (internal + external) Define Who We Are, Our “Big Promise” (our value proposition), Where We’re Going Long Term, and What Success Looks Like Define The Operating Model and CRITICAL Results Value Drivers & Priorities Strategy Formulation Strategy Execution
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So what does a strategy map look like?
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Enabling our transformation to an information culture. Vision 2014:
Mission: Enabling our transformation to an information culture. Information Management Department Vision 2014: Enable full customer information self-service. Ensure Confidentiality & Privacy of Information Leverage Information & Apply Knowledge for Decision Making and Best Care & Service Stakeholder Create an Information Culture Deliver the Right Information, in the Right Format, at the Right Time, & the Right Place. Deliver Flexible Tools that Facilitate Customized Solutions & Analysis Internal IM Process Train & Enable Users Ensure the Security & Privacy of Information Deliver Targeted, Consistent Information Optimize Quality Data Understand Our Stakeholders’ Information Needs Provide Pro-Active Information Management Leadership IM Organizational Capabilities Build Strong Relationships & Partnerships Enable Integrated, Accessible, Secure Information IM Resource Management Be Accountable Attract, Retrain, & Develop a Great IM Team Harness the Full Potential of Information & Technology Optimize Information Management Resource Allocation & Management IM CORE VALUES Service First Single View of Information Customer Empowerment & Self Sufficiency CORPORATE CORE VALUES Inter-Professional Practice & Care Safety First Patient Centered Excellence in All That we Do
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Enabling our transformation to an information culture. Vision 2014:
Mission: Enabling our transformation to an information culture. Information Management Department Vision 2014: Enable full customer information self-service. Ensure Confidentiality & Privacy of Information Leverage Information & Apply Knowledge for Decision Making and Best Care & Service Stakeholder Create an Information Culture Deliver the Right Information, in the Right Format, at the Right Time, & the Right Place. Deliver Flexible Tools that Facilitate Customized Solutions & Analysis Internal IM Process Train & Enable Users Ensure the Security & Privacy of Information Deliver Targeted, Consistent Information Optimize Quality Data Understand Our Stakeholders’ Information Needs Provide Pro-Active Information Management Leadership IM Organizational Capabilities Build Strong Relationships & Partnerships Enable Integrated, Accessible, Secure Information IM Resource Management Be Accountable Attract, Retrain, & Develop a Great IM Team Harness the Full Potential of Information & Technology Optimize Information Management Resource Allocation & Management IM CORE VALUES Service First Single View of Information Customer Empowerment & Self Sufficiency CORPORATE CORE VALUES Inter-Professional Practice & Care Safety First Patient Centered Excellence in All That we Do
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What might our Strategy Map look like?
** Remember – this is a work in progress – cause and effect still hasn’t been worked in, objectives might be missing, and some objectives might appear that won’t survive detailed scrutiny.
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IT Community Mission: Vision 2018:
Evolve an exceptional IT environment to enable engagement, creativity, and impact. DRAFT uWaterloo IT Community Vision 2018: Enable the University’s mission through exceptional learning, teaching and research environments. Stakeholder Value Proposition: Inspiring and Supporting the University of Waterloo through Technology Leadership and Excellence Stakeholder Enable the Achievement of UW Research & Scholarship Objectives Enable the Achievement of UW Teaching & Student Life-Learning Objectives Enable the Optimization of Administrative Processes Across Campus Empower the User Optimize the User Experience Be Easy to Do Business With Exchange Accessible, High Quality Data & Information When, Where, & How Needed Enable Timely Access to the Right Integrated, Cutting-Edge Information Technologies Maintain a Secure, Reliable, & Useable Information & Technology Environment Take A Design Approach to IT Development & Implementation Provide Knowledgeable, Pro-Active Insights, Advice, Solutions through Effective Governance Internal Process Deliver Fast & Friendly Support & Service Continuously Improve & Optimize IT Processes, Workflow, & Platforms Ensure Data Security, Integrity, & Privacy Understand & Leverage Trends & Innovations in Information Technologies Define IT Accountabilities, Responsibilities & Authorities, Available Resources, & Supports, & Clearly Communicate This to Our Stakeholders Understand the Needs of our Stakeholders Foster & Take Advantage of Innovative IT Across Campus Organizational Capabilities Resource Management Build a Culture of Pro-Active Support & Technology Leadership Take an University-Wide Perspective to IT Make the Necessary Technology Infrastructure & Resource Investments Build a Cohesive, Knowledgeable IT Community Across the Campus Build Collaborative Relationships with Our Stakeholders & Each Other Optimize the Allocation & Use of Our Financial, Technology, & Human Resources CORE VALUES Service Openness & Collaboration Knowledge & Creativity Operational Excellence
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What’s Will be the Next Steps?
26/11/2017 8:36 AM What’s Will be the Next Steps? Mission Why We Exist Values What’s Important to Us For IT staff to undertake within units and individually. Vision What We Want to Be Creating measurements that make sense. Requires detailed domain expertise. Strategy Our Game Plan Strategy Map and Alignment Translate the Strategy Balanced Scorecard Measure and Focus Targets and Initiatives What We Need to Do Personal Objectives What I Need to Do Strategic Outcomes Satisfied Shareholders Delighted Customers Efficient and Effective Processes Motivated and Prepared Workforce Try one? (h) MBA-FSI File1 London Jan2006 v6 TABLET
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The Strategy Map is a tool that lets an organisation think clearly about what needs to be done in order the execute their strategy successfully. Organisations need to be careful and thoughtful in creating a strategy map. It needs to reflect reality. (So cause and effect relationships need to be real, and not bafflegab.) Organisations that use Strategy Mapping must bookend the tool with effective management control systems that ensure everyone in the organisation is aware of what needs to be done, and has an interest in doing those things.
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X37127 DC3530 (School of Computer Science) LHN3736 (School of Public Health & Health Systems)
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