1. Engaging Online Learners for Success —Beyond the LMS
… raising quality and services to compete for adult learners in the online market
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Educause 2012
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2. The Online Market is Crowded
Public Colleges have only 58% of the students
Non-public Colleges will grow 5%/year faster
By 2015, Online will be 80% of adult market
---adults will be 50% of enrollments

3. Fall 2009 Growth (all with over 50,000 enrollments)
University of Phoenix 22%
Education Management 22%
Devry %
American Public Education (APU/AMU) 42%
Bridgepoint Education 80%
Strayer %
Kaplan %

4. For-Profits Invest More in Student Services to Achieve Better Outcomes
Privates spend 53% on Student Services
Public CC’s spend 31% on Student Services
Financial Aid Counselors
Tutoring Services
Graduation Teams—Academic/Personal/Fin Aid
One-stop Advising/Counseling
Job Placement/Career Services
& Phone Calls about Attendance and Performance

5. What Adult Students Expect
If online, it has to be 100% online
Flexibility and Convenience (monthly class starts)
Affordability
Flexible weekly schedule (no set login times)
8 week courses
Easy access to services/support via the Internet
Professors with real-world experience

6. Challenges
Adults want a BA, and can enroll directly in an online college to get it
(22% want Associates Degree – 47% want a BA)
Only 38% of Adults are likely or open to enrolling in a community college
Only 48% of adults are likely or open to an online course (Hybrids are more popular)

7. Student Services expected to come from campuses
Our Online originally focused on instruction with minimal staff for student services
Student Services expected to come from campuses
Too few staff to absorb the necessary changes
(Online staff was half the smallest campus)
Affordability alone will not attract students

8. The Next Level Initiative…
Add 18 staff over two years
Add 8 new programs
Implement a Customer Resource Management System
Implement a strategy to expand support After-hours and Weekends
Marketing –especially through the Web
Converting programs to an 8-week accelerated format

9. The Planned Positions Coordinator of Academic Advising & Retention
Quality Assurance Coordinator
Advance Placement Specialist
5 Student Success Coaches
Registration Specialist
Financial Aid Specialist (in addition to FA proposal)
Testing and Tutoring Specialist
Orientation Specialist
Hotline Staff Member
Multi-media Production Specialist
Library Specialist
Course Design Assistant
Technology Specialist for Students
Admin Assistant

10. The Est. Return on Investment
For an estimated recurring cost of $ 1,618,642
(after the cost of instruction)
Should Generate 1,000 new FTES/yr
Tuition and State Revenue $ 2,072,000
Technology Fees $ ,500
Net Return within 3-5 years $ 640,000/yr

11. The Value Proposition Improve success from 61% to 65%
(50% more likely to re-enroll)
Results = 65 – 67%
Increase enrollment in a 2nd class from 38% to 60%
Results = 66%
Increase graduates’ enrollment in one online class % to 60%.
Results = 61%

12. Increase graduates’ enrollment in 4 or more
Increase graduates’ enrollment in 4 or more online classes – 13% to 25% (one per semester)
Results = 22%
Increase of graduates with more than 10 online courses from 45 to 150 (300+%)
Results = 536
Increase Online-only students from 50% to 60%
Results = 48%

13. …this generates over 1,000 new FTES/year
Increase percentage of online adult students
from 50% to 65%
Results = 55%
…this generates over 1,000 new FTES/year

14. Actual Enrollment Growth
1,418 additional FTEs produced
$2.5 million+ additional net revenue

15. Online Adult Students (Ages 25-45) 2008-09 to 2011-12
Annual Increase
Percent Increase
Adults Online
3,658
48%
Adults Only On Campus
2,261
11%

16. Steady Progress on Improving Student Success
Success Rate Gap
Withdrawal Rate Gap
Fall 2008
16%
16.3%
Fall 2010
12%
11.8%
Fall 2011
11%
10.4%
Spring 2012 9%
8.2%

18. Benefits to the Campuses
Increased Operating Funds
Credit toward enrollment targets
Increased adjunct faculty budgets
New faculty positions

19. Copy of Complete Presentation
More Info on NVCC Online Learning
Contact Me

20. Tour of Virtual Services
Proctor U for Video Test Proctoring
Smarthinking for Online Tutoring
Embedded Librarian
Wordpress with Symposium for the Virtual Student Union

28. Show ID

29. Show
Desk

30. Show
Room

33. Smarthinking

39. Embedded Librarian

54. Copy of Complete Presentation
More Info on NVCC Online Learning
Contact Me