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VARESE INTERNATIONAL MEETINGS 2005 VARESE MEETS INDIA
PRESENTATION ON TOOLS OF MARKET RESEARCH & MARKETING IN INDIA BY DOTT. JACOB ROSE, DIRECTOR, ITALTEC CONSULTING PVT LTD, NEW DELHI
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Tools of Market Research and Marketing for the Indian Market
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MARKET RESEARCH
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TYPES OF MARKET RESEARCH
Primary Research Secondary Research
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PRIMARY RESEARCH Primary Research is the research conducted for a specific purpose
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TOOLS OF PRIMARY RESEARCH
Personal Interviews Focus Groups Telephonic Interviews Discussions with experts Data collection from competitors, customers, distribution channels and influencers.
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SECONDARY RESEARCH Secondary research is information that already exists somewhere. It may be a study, a group of articles on a topic, or demographic or statistical data gathered by someone else.
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TOOLS OF SECONDARY RESEARCH
Libraries and other public information centers Books and business publications Magazines and newspapers Trade associations Data from published sources from Government departments, Industry and Trade Associations, Chambers of Commerce Research agencies and Databanks
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MARKETING TOOLS IN INDIA
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The common marketing tools used in India are: Print Media Electronic Media
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PRINT MEDIA Newspapers Magazines Product Literature Brochure
Boards & Signages
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ELECTRONIC MEDIA Television Radio Telephones Mobile phones Internet
s
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Typical Marketing Channels in India
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Marketing Channels for FMCG & Consumer Goods
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Carrying and forwarding agent
Manufacturer Carrying and forwarding agent Distributor Retailer Customer
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Marketing Channels for Industrial goods
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Manufacturer Distributor/ agent Stockist Customer
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The distribution chain is much shorter for Industrial products and the manufacturer and its agent is in direct touch with the customer to understand their needs and requirements.
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Thank You
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