1. ZUMIEZ

2. Mission Statement
“Provide you with cutting edge clothing, footwear, accessories, Dvd’s, hard good for skate and snow for active lifestyles. Everything we do revolves around the customer-you are the heart of our company.”

3. Company Background
The store originated in 1978, but started going publically in 2005.
The store targets buyers in the “skaters, snowboarders, and surfers” offering gear ranging from boards to clothes.
Targets consumers from ages 12 to 24.
Located mostly in shopping malls.
As of 2010, they operate over 400 stores in over 35 states.

4. Management President- Thomas D. Campion C.E.O.- Richard M. Brooks
C.F.O.- Trevor S. Lang
Vice President- Ford K. Wright

5. Porters 5 Forces Threat of New Entrants- a lot of stores already
Supplier Power- Hundreds of suppliers
Buyer Power- We know want the customers want and need
Competitive Rivalry- Their becoming the new up and coming company
Threat of Substitution- Prices may be lower somewhere else

6. External Threats
Pacific Sunwear- Also another surf based company targeting teens
Hot Topic- A clothing based store targeting “punk” teens
The Sports Authority- A sports equipment based store
Easy entrance of competition.

7. Internal Threats Managers are all older. Still a young company.
Mistakes towards customers and products.

8. SWot Strengths- Weaknesses- Industry is growing
Demand for products in increasing
Action sports are becoming more popular
Weaknesses-
Large competition
Expensive products
Easy to create imitation products

9. swOT Opportunities- Threats- Sponsor events Sponsor teams Fundraisers
Sales
Threats-
Competition is growing
Cheaper products

10. Industry
Current Growth as of January, 2011 for the entire Industry.

11. Products Skateboarding- trucks, wheels, boards, grip tape, shoes.
Surf- boards, wet suits, bathing suits.
Snowboarding- boots, bindings, boards, goggles, helmets.

12. Products Continued Sunglasses- Oakleys, Dragon, Jack Martin.
Hats- Monster, Billabong, DC
Bags- Element, Neff, DC
Headphones- Skull Candies, Frends
Jewelry- Nixon, G-Shock, Silly bands

13. Future Growth Online- Approximately 10% of sales
Opening stores in different countries

14. Where would we take the company?
Create bigger fan and consumer base
Build a relationship with loyal customers
Expand the company further- across the world more- help increase the sporting industry as a whole.

15. Fiscal 2010 YTD
In millions except for EPS

16. Stock Comparisons : Zumiez

17. Pacsun

18. Hot Topic

19. Chart over Chart Results

20. Refrences
"ZUMZ: Summary for Zumiez Inc.- Yahoo! Finance." Yahoo! Finance - Business Finance, Stock Market, Quotes, News. Web. 19 Apr <
Delorum. "Zumiez." Zumiez.com - Skate Shoes, Skateboards, Snowboards, Guys & Girls Clothing. Web. 19 Apr <