1. Weekly Webinar Welcome to the Wednesday webinar!
Please mute your audio connection upon logging in.
For the first mins we will discuss the topic at hand.
Once we go through the presentation, we will open up for questions on what we just discussed.
After there are no more questions, we will open questioning for ANY Digital resource subject.
Please raise your hand in the taskbar or type your question in the questions box.
Chad Jordan and John Musser
SCI Digital Marketing

2. Webinar Instructions Please make sure to mute your audio connection.
Submit questions through control panel.

3. iAPPS Training Guide
STEP #1
STEP #2

4. iAPPS Social: Getting There
To navigate to iAPPS Social, from the TL Dashboard, click the tab “Store Social Accounts”

5. iAPPS Social: Getting There
Select a store, and then click the “Open Social” button once it appears

6. iAPPS Social: You Have Arrived
Once you are in iAPPS Social, you can either
Use pre-selected content for posts
Create your own posts

7. iAPPS Social: Posting to Multiple Locations
If you own multiple locations, you can post the same content to ALL Facebook / Twitter pages or create your own Groups.

8. Facebook Managers can now be admins on Facebook
Upload pictures of happy clients
Post updates / “no wait” messages
You can post messages to ALL of your stores with iAPPS Social
Most importantly, be ACTIVE with engaging content
Facebook Ads

9. Local Facebook Pages
Facebook pages should be fun, engaging & informative
Common mis-uses of Facebook by TL’s
Posting of stylist’s schedules
Oversaturating the page with “act now” salesy pitches
Doing nothing (only allowing the Company posts to appear)
Not advertising / boosting posts

10. Facebook: Video Killed the Radio Star
LIVE VIDEO is not a fad, it’s the future! (Facebook believes it will be primarily video-only in 5 years)
Be creative (next slide)
Live is the best way to interact with viewers in real time.
Field their burning questions
Hear what's on their mind
Check out their Live Reactions to gauge how your broadcast is going.

11. Facebook: Video Ideas
Idea #1 – Bottle flip challenge – have clients compete against their stylist for a chance to win a free Product (If stylist wins, she gets to draw 2 lollipops from the candy jar, 1 for the client and 1 for her)
Idea #2 – Random FREE MVP Upgrade – tell every client that comes in that one lucky MVP client that day will find out if his MVP Upgrade will be free. Livestream the massage, hot towel, etc.
Idea #3 – Client of the week interview – tell every client that between the hours of am this Wednesday, one client will be selected as the “MVP” of the week and win a free MVP upgrade

12. Facebook: Steps to Going Live
Become an admin of FB page
Make sure FB “Pages” app is on phone
Go to the location in your Pages app
Click “Publish”
The first “Live” post should introduce what exactly the “actual Live” video will be doing
For instance, ”This is Crystal coming live to you from Sport Clips Haircuts of San Luis Obipso, keep an eye out tomorrow to watch as we kick-off our “Shampoo Bottle Flip Challenge” for a chance for our clients winning great prizes!

13. Facebook: Steps to Going Live
When it’s time to truly “Go Live”, type a message into the prompt
Then click the “Video Camera” icon
This will start your live streaming session – have fun, and try to keep the video to 5 minutes or less (unless it is super engaging and you see that people are joining the “viewing” party
Don’t be scared – trial & error

14. Facebook Admin: Before Sending Request
Like Store Page
Privacy Settings
Notification from TL
Must like store page using their personal Facebook account
Change “who can look me up” using you provided to “Everyone”
Send to
I.E. TX110 – Facebook Editor Rights

15. Facebook Admin: Like The Page
To be an admin, you must first like the page

16. Facebook Admin: Privacy Settings
To be an admin, you must have your privacy must be set to: “Everyone”

17. Facebook Admin: Notification
Team Leaders must request admin access for managers/stylists
Send to
Be sure to provide:
Store #
Address associated with Facebook username of individual being added
User Actual Name associated with account (”Chad Jordan”)

18. Facebook Admin: Accepting Rights
Click on the Notification Icon

19. Facebook Admin: Clicking on Notification
Click on the Sport Clips option

20. Facebook Admin: Accept Invitation
Click accept

21. Digital Marketing iAPPS Log-In – www.sportclips.com/admin
“Survey Says!” –
Chad Jordan,