1. Marketing Concept & Mix
Introduction to Business & Marketing

2. Review What is marketing?
Process of developing, promoting & distributing goods & services to meet consumer wants & needs
Develop
Promote
Distribute

3. Review
Needs vs. Wants
Needs = essential
Wants = desired

4. Review Goods vs. services Goods – tangible (can touch)
Services – intangible (can’t touch)

5. Review
Exchange
Takes place every time something is sold in the marketplace.

6. Review Marketing Functions: Financing
Marketing Information Management (MIM)
Product/Service Management (PSM)
Pricing
Distribution
Promotion
Selling

7. Marketing Concept
The marketing concept is the idea that a business should:
strive to satisfy customer needs and wants while
generating a profit for the business

8. Marketing Mix The Marketing Mix: “The 4 P’s”
The tools that marketers use in order to influence potential customers

9. Product Place Price Promotion Marketing Mix
The Marketing Mix: “The 4 P’s”
Product
Place
Price
Promotion

10. Product: what you are selling
The Marketing Mix
Product: what you are selling
packaging (design, color, size, brand
name)
quality

11. Place: where it is sold snowshoes in Maine or Texas?
The Marketing Mix
Place: where it is sold
snowshoes in Maine or Texas?
retail store or boutique?

12. Price: how much it costs
The Marketing Mix
Price: how much it costs
refers to the exchange
how much are customers able and willing to pay? (demand)
is the price competitive w/ other products?
can the company make a profit?

13. Promotion: how customers become aware of a product
The Marketing Mix
Promotion: how customers become aware of a product
advertising (most familiar form)
personal selling
sales promotions/discounts
coupons, rebates, sales, give-aways
publicity

14. People The Marketing Mix
Because of the importance of the customer, some marketers are now adding a fifth “P” to the mix…
People

15. Product Price People Place Promotion
The Marketing Mix
Product
Price
People
Place
Promotion

16. Will present next class HAVE FUN & BE CREATIVE!
Marketing Mix Project
Students will work in pairs to create a colorful, eye-catching, 4-sided/4-part project to display The Marketing Mix parts
Will present next class
HAVE FUN & BE CREATIVE!

17. Examples

18. Marketing Mix Project
Students will work as a pair and create a colorful, eye-catching, 4-sided or 4-part project to display The Marketing Mix:
i.e. car, flower, clover, sun, bug, ipod
these will be presented next class