1. Presentation on Marketing Mix

2. The Marketing “Mix”

3. These are management decisions, controllable factors
Marketing Mix – 4Ps The marketing mix elements that make up an organization’s marketing program:
Product
Promotion
Price
Place
These are management decisions, controllable factors

4. Marketing function relates to many people, groups, and forces

5. Marketing’s first task: discovering consumer needs

6. Marketing’s second task: satisfying consumer needs