1. High School Business Heroes 2017
Seminar 2: Business Report Communication
March 7, 2017

2. Agenda Welcome Notes on Elevator Pitches Guest Speaker:
DeGroote Professor
Dr. Frances Tuer, Ph.D., MBA
Upcoming Events
Mentor Discussion and Refreshments

3. Your elevator pitches were great! You
Understood the case
Came up with some awesome solutions
Stated your marketing ideas very well
We are looking forward to some amazing reports!

4. Our speaker tonight:
Dr. Frances Tuer
Assistant Professor at DeGroote School of Business
Human Resources and Management

5. (In)Effective Communication for Hi Skul Bizness Hearos
Frances Tuer, Ph.D., MBA
March 7, 2017

6. Tonight’s Agenda Intro to Persuasive Communication
Elevator Pitch versus Business Plan
Communication Model
Influence Tactics
How to Sabotage your Submission
Readability Statistics are your Friend
Get it Right: Citation and Quotation

7. Persuasive Communication
Purpose of Communication
Information
Examples: Newspapers, journals, textbooks
Entertainment
Examples: Media, art, television
Persuasion
Examples: Commercials, advertisements

8. Elevator Pitch versus Business Plan
“The Pitch”
“The Plan”
Informal/Conversational
“Sizzle” and “Steak”
Get to the Point
Short “chunks” with selected details
Leave them wanting to hear more!
Don’t forget mini-bibliography
Formal/Structured
“Steak” and “Sizzle”
Set up the Argument
Longer sections with extensive detail
Leave them wanting to sign you up!
Don’t forget full bibliography
When you’re at a restaurant you want your food to have a good balance of sizzle and steak. The sizzle is what gets you interested and the steak is what keeps you coming back.
The pitch is the sizzle, the plan is the steak

9. Communication Model
The sender of the message needs to be as clear as possible with what they want the receiver to hear. The receiver should not have to read twice or guess what the sender is trying to say. There needs to be clear communication channels throughout the process.

10. Influence Tactics
Ways on how to work with people in your group

11. How to Sabotage Your Submission
Poor First impression
Solutions: Proof read all spelling, grammatical elements
Difficult to navigate
Solutions: Ensure everything flows sequentially when reading it in order
Difficult to read
Solutions: Have a friend or family member read over your report to ensure that the language is easy to follow
Difficult to understand
Solutions: After someone else reads the report, ask them about any parts that need clarification

12. Readability Statistics Are Your Friend
MS Word
File, Options
Proofing
Check off everything including Readability Statistics
Click Review, Spelling and Grammar
Make changes
At the end, see a display like this
Persuasive Communication Goals:
Reduce % passive sentences
Reduce # words per sentence (17 max.)
Reduce reading level to Grade 10 at most
Do not have run on sentences, be clear and concise

13. Citation and Quotation
Anything that is NOT your own idea/information has to be CITED in the body of your work
Anything that is not your own words has to be QUOTED and CITED in the body of your work.
Every source that is cited in the body has to appear in the Bibliography.
Let’s look at an example on the next slide
Check out the McMaster citation guide for any questions about how to properly cite sources

14. Get it Right – Citation and Quotation
White House says upcoming Trump budget will hike defence spending by 10%, make cuts to domestic programs - no info
“White House says upcoming Trump budget will hike defence spending by 10%, make cuts to domestic programs” – quoted by not fully cited
According to the National Post, “White House says upcoming Trump budget will hike defence spending by 10%, make cuts to domestic programs” – fully quoted and fully cited
In your bibliography the source would be the National Post, not the White House, because you were not in on the phone call!
IMPROPER CITING IS PLAGERISM – if you are not sure, ask your mentor or one of the exec team!

15. Takeaways Only get one shot Identify the strengths of each team member
Leverage those strengths through strategic deployment on parts of each communication
Everyone needs to take accountability for ensuring the final product is as good as it can get
Use outside resources in ethical and approved ways

16. Upcoming Event-Seminar 3
Date: March 14, 2017
Location: JHE 210
Time: 6:00-7:30PM
Drop in session – no speaker or agenda to follow
An excellent time to meet with your mentors and get in some great discussion and help with your report
Please your mentor to let them know if you will be dropping in or not.
All seminars will be in JHE 210 from 6:00PM-7:30PM

17. Upcoming Event-Seminar 4
Date: March 21, 2017
Location: JHE 210
Time: 6:00-7:30PM
Motivational Speaker Wali Shah, A Canada’s Top 20 Under 20 Alumni will give you some pointers on “Making it all the way to the end!”
Interaction with mentors and participants
Food & drinks will be provided
Wali Shah  
Artist-Educator- University of Toronto  Canada's Top 20 Under 20 Alumni
3M National Student Fellow
This will be an awesome seminar – do your best to be there!
All seminars will be in JHE 210 from 6:00PM-7:30PM

18. Check us out online! HSBH Website: http://hsbh.degroote.mcmaster.ca/
Facebook: High School Business Heroes
YouTube:
HSBH McMaster
Website: find packages, seminar powerpoints, information about HSBH, pictures Facebook & Twitter: updates for important deadlines and seminar dates, posts pictures on Facebook Youtube: podcast from seminars

19. Contact Information
Your Mentors You should have your mentor’s addresses – if not, let us know Co-Chairs Nick Davies and Mitchell Hawkes Mentorship Coordinators Nevine Hamwi and Emily Han

20. Questions, comments, concerns? Your pizza and mentors are ready for you!
Start working on those reports! Good luck, and see you at our next seminar!
Ask your mentors any questions in the meantime