1. [your company here] Date Purpose of the presentation
name & title of the presenter
Include a one line company slogan

2. The Introduction/Elevator Pitch
Your front slide is important in order to grab the attention of your audience as well as give an introduction to your company. Briefly and succinctly cover: 1
What is your vision and what is the social or environmental solution you are providing to your customer/community? 2
What is the business? Service? Product? 3
What is the core social or environmental problem you are solving?
You may use the format: (“My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(your unique solution)_”).

3. Total Addressable Market Potential Customers/Clients
The Market
On this slide, you are setting up your market so that immediately after, you can discuss the pain points and why your company can solve this! Demonstrate that you understand the market and customer
Total Addressable Market
What is the Overall Market?
What is the size and definition of the market? Units? Revenue? Is it growing? Are you entering an existing market or creating a new one?
Define your Total Addressable Market
What’s Your Target Market? How can the Overall market be divided? Geographic, Demographic, Behavioral, Psychographic.
What are the attributes of each customer that makes them unique, and how can you extrapolate on those features to define a market segment?
Define your target customer and key characteristics
Who has the problem you are trying to solve? Ex. Youth vs senior populations, rural poor vs urban poor, examples of ideal clients or individuals
What are the current needs of your customer?
Potential Customers/Clients

4. The Social Impact Problem-Solution Gap
This is where you define the social problem you intend to address, and show that existing solutions are not adequately addressing the need.
Industry reports and news articles
Customer quotes
What is the Development Problem or Big Unmet Need?
Which Vision 2030 or Sustainable Development Goal & relevant indicator(s) is your solution addressing.
Clearly demonstrate the pain of the problem – how much pain and money is this costing the customer or the country?
Convey the strong desire or need that is being unfilled.
Are the current marketplace solutions solving the existing unmet need or problems? Are they causing additional headaches?
The market has either changed or the existing solutions do not fulfill or solve the big needs or problems of the customers – this is the opportunity.

5. Your Solution
Present the solution. This is your value proposition and why your company can solve this problem more elegantly, more effectively, less expensively or more quickly.
Describe your solution and convey its core value proposition to the client.
Be brief and centered around the country or customer who has the identified problem.
Discuss the benefits of the solution to the country or customer (and detailed technical info IF APPLICABLE) and how it provides value based on the problem you’ve identified.
You may demonstrate or illustrate your solution by bringing it to life
Live Demo
Screen Shots
Video
Tell a Story
About a future client or an example of a future client
Convince people this is a “MUST HAVE” solution, not a “nice to have” solution

6. Understanding of the Context
This is where you characterize those organizations already addressing this problem in the marketplace, and show how your firm will integrate, replace, or reframe to produce the greatest value-added for the user or the country.
List any direct competitors and competing alternatives (including the status quo).
Do your research here. Who are they? List them.
How are you different? Describe it.
What gives your company an advantage? Make sure you highlight.
If possible, show the competitive landscape graphically
Depict any specific features that add substantial value compared to your competitors.
Are there any key relationships or partnerships you have?
Feature 1
Feature 2
Feature n
Your Company 
Company 1
Company 2
Company n

7. Competitive Advantages
On this page, describe in non-technical language how your solution works without revealing proprietary information and present the advantages of your solution compared to existing offerings.
What makes this solution effective, unique, superior, and/or defensible from competitors?
What are the competitors’ advantages or weaknesses?
What is your current competitive advantage, and why is it robust and scalable? Why does it translate into a sustainable business model?
What is your “Moat” or barrier to entry (e.g. money, time, expertise, unfair competitive advantage)? Is what you are creating difficult to duplicate?
Is there any IP protection? Do you have any patents?

8. Strategic Partnerships/ Channel
Go to Market Strategy
How will you roll out the product to quickly gain momentum and impact beneficiaries ?
Targeting
What segment will you target first and why?
What does the implementation cycle look like and how will you target your beneficiaries?
What is your potential to leverage, scale, and grow quickly?
Strategic Partnerships/ Channel
Channels: How to reach / market to beneficiaries?
Strategy: How to convert, acquire or close clients?
Unique Strategic Relationships / Partnerships?
Marketing
Describe your marketing, communications and advertising strategy?
What sort of time/energy/expenses do you need to expend to generate revenue?
Customer Retention
How to keep and add beneficiaries?
Average cost to acquire a customer, average revenue per user/customer
What is the lifetime value of a customer?

9. Economic Sustainability
Describe how your company will sustain itself financially solving the problem by describing the key revenue streams. Note however that as a solution to a social problem, profit maximization is NOT the main objective
Define your Revenue Model. Who will pay for the solution and how will you make money?
What are the key revenue streams?
Discuss the scalability of your business model. Is this high volume? Low volume? Does it lend itself to rapid expansion?
How many customers do you expect to capture and what is their buying decision cycle?
Is there recurring revenue? What is the frequency?
Show an example using basic revenue/math
Describe your pricing structure and how much you expect to generate in revenue from each customer.
Discuss pricing - per unit, subscription, flat fee? % fee? transaction fee, advertising
Define your financial projections. Specify, fixed costs, variable costs and spell out financial projections.
Is your new venture profitable, or, more likely, is it going to reach profitability in the near future?
What are the initial costs to bring the product to market?
How much does it cost to run the business? Is there a big difference between gross revenue and net revenue?
If the solution is to be used by low income or vulnerable customers, then how will costs be reduced to facilitate their use of the product?

10. Your Team
Describe your current (and planned) management team and advisors
Team Members: current, planned
Current team members
Assess and acknowledge skill gaps & future needed hires
Accomplishments, Experience, Education
Describe experience, education, and accomplishments that are meaningful to the proposed venture
Be realistic
Advisory Boards, Outside Directors
Important to establish credibility and connections
Actual contributions are needed - not just names only.
Why are you the right team to execute on this business plan? What is your particular expertise and passion?

11. Milestones: Achievements & Plans
Milestones are important to signify accomplishments to investors and indicate timeline for proximate goals.
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Proof of Concept
Raise Angel Round of Financing
Prototype Developed and Completed
Product Refinements
Product Launch 1.0
Complete Business Plan
Cash Flow
Positive
1st Customer
100 Customers!
Develop a meaningful timeline for the stages of your company. You don’t need to cover every milestone; four or five are enough, plus an estimate of how much you need to raise eventually to become self sufficient – cash flow break even.
Raising funds, whether by grant or from investors, is about meeting milestones that increase the value of the company. Each milestone should be set, then reached, so that it is compelling enough to inspire the next round of money.

12. Raising Capital / Use of Proceeds
What will you use the one million dollars in funding to do?
Capital Raise:
Prior Investment Rounds: Size? Investors? Valuation? Key Terms?
Outline how long will new $ last (runway) month-by-month breakdown.
Use of Proceeds: (Name It / $ Amount / % of Capital Raised)
Equipment/retooling
Build out / further develop technology
Sales & Marketing
Legal and accounting work e.g. file patents
What is needed to achieve Milestones: 1st Client? Get to Breakeven? 3x Rev Growth?
Things to remember: you will never move as quickly as you project, and you will have multiple unanticipated stumbling blocks somewhere.

13. [your company here] Thank You
Any Questions?
Thank You
Include contact information