1. Target market Geographical Demographic Psychographic Behavioral
North America
North Europe
Middle East
CIS
 USA,Canada
Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden, United Kingdom.
Qatar, Kuwait, United Arab Emirates, Saudi Arabia, Iran, Bahrain, Oman
 Russia, Estonia, Kazakhstan, Ukraine
Capital and big cities
24 to 60 years old
Male & Female
over 20000$ yearly salary
Speak English or Russian
Interested in investing ,Increase revenue, second job, enter Financial market
Forex and binary option traders, Stock market traders
Gamblers
with or without experienced in online trading
Beginner / Amateur

2. Target audience and segmentation
Main Groups
New Registered
New login customer
Without deposit
New Customer
With just 1nd deposit
, up to 3 weeks
Over 2nd deposit
High-rollers
Inactive
No position/deposit over 3 weeks
Registered
Without deposit 24H
3 days after 1nd deposit
Low Balance
Traded a certain asset
Without Login 24H
Without deposit 48H
5 days after 1nd deposit
High Balance
Forex/CFD trader
Without Login 72H
Without deposit 96H
1week after 1nd deposit
looser
Last call date= yesterday to 3 days ago
Without Login 96H
Last call date= yesterday to3 days ago
winner
Last login over 1week
Without Login 1 Week
Without deposit 1 Week
Balance > $ 500
Last login over 3week
Without Login 3 week
Without deposit 3 Week
Binary option trader
First login
Without deposit 1 month
Last login over 1month
Sub Segments