1. Toughbook 54 Go to Market
June 2016

2. OBJECTIVES & POSITIONING

3. Positioning Statement
The Toughbook 54 is the world’s lightest and thinnest semi-rugged laptop in its class.

4. Value Proposition
Customers with shrinking budgets in these tight financial times are looking at ways to stretch their IT spending dollars. For customers who don’t need fully-rugged, semi-rugged is a great solution (aka “rugged enough”)
At the other end of the spectrum, there are customers who require high performance rugged computing product with a powerful CPU, graphics and great display.
The Toughbook 54 comes in 4 different models to fit various customers needs.
Lite
Prime
Gloved Multi Touch
Performance

5. Difference Between the 4 Models
Feature
Lite
Prime
Gloved Multi Touch
Performance
Resolution
HD (768p)
FHD (1080p) – 1000 nit
FHD (1080p)
Graphics
Intel
AMD FirePro M5100
Daylight-readable No
Yes (1000 nit)
Screen Technology AG
AR, AG
AR, AG, IPS, Direct Bonding
Fan(s)
Single
Dual
RAM
4-8GB
4-16GB
8-16GB
HDD (primary)
500GB 5400rpm
500GB 7200rpm
Optional 2nd Drive
Yes
Integrated Options
Limited Set
Full Set
Weight & Battery Life
4.2 lbs & 9 hrs
4.4 lbs & 11 hrs
4.6 lbs & 11 hrs
Height
1.2” *
1.5”
* 1.5” with certain integrated options

6. Product Key Features - 14" HD (768p) and FHD (1080p) Displays
Toughbook 54
Competitors
- 14" HD (768p) and FHD (1080p) Displays
- Available Daylight-readable 1000 Nit Gloved
Multi Touch Display
- Desktop Class Performance with Available
Discrete Graphics and Dual Fans
- The World's Lightest 14" Semi-rugged
Laptop — 2 lbs. Lighter than the Competition
- MIL-STD-810G and IP51 Certified Magnesium
Alloy Design with Built-in Handle
- Available 2nd Drive, Hot-swappable 2nd Battery, 2nd LAN, Serial, DVD, Antenna Pass-through, SmartCard Readers and More
Fine Tip Capacitive Stylus Pen
Dual Storage Drives (up to 1TB x 2)
Optional Rugged Fischer USB

7. Benefits of Dual Storage Drives
Expanded storage
A + B
Hybrid storage allows fast boot up but cheaper than all SSD
Use SSD for boot up and data access frequently, HDD for rest
Supports RAID Mirroring
Backup data simultaneously

8. Competitor Analysis Feature Toughbook 54 Dell 14 Rugged Getac S410 CPU
Intel i5 LV – gen 6
Intel i5 LV – gen 4
Graphics Performance
Good
Poor (Average with option)
Screen Resolution
14.0” Up to FHD (157 PPI)
14.0” HD (112 PPI)
Touch Technology
Gloved Cap. (Touch model)
Gloved Res. (Touch model)
Screen NIT
1000 (Touch model)
700 ( )
Hard drive
500GB 7200rpm (5400rpm Lite)
500GB 5400rpm
500GB (unknown rpm)
Dual Drives
Optional (up to 1GB) No
Optional (up to 256GB)
Weight
lbs.
6.6 lbs.
lbs.
Starting Thickness
1.2”
1.7”
1.4”

9. Major Mk2 vs Mk1 Differences
Uses latest gen Intel CPU (6th gen) for better performance
Intel Core i5-5300U 2.3GHz  Intel Core i5-6300U 2.4GHz
Worked with factory to adjust SSD prices to line up better with the market
256GB SSD mk2 option offered for same price as mk1 128GB SSD ($250 SRP savings!!)
Stylus pen holder is now an option – not field upgradeable
DVD / 2nd Battery / PC Card / Media Bay SmartCard / Stylus Pen Holder
Dual pass is now standard (WWAN/GPS)

10. TARGET VERTICALS & USE CASE APPLICATIONS

11. Verticals & Use Cases Public Safety Federal Enterprise Retail
Target Segment
Primary Use Cases
Public Safety
Police (In-vehicle, Investigations), Command Staff Desk Computer
Federal
GIS and Situational Mapping, Tactical Communications, In-vehicle,
Enterprise
Automotive Service Bay, Repair Service, Insurance, Financial Services
Retail
Store Management, Concierge Service
Healthcare
Carts on Wheels
Broadcast
Video production and editing

12. Backup

13. Options*
Option Area 1: DVD / PC Card / 2nd Battery / Insertable SmartCard / Stylus Holder (choose up to 1)
Option Area 2: GPS / 2nd LAN / 4th USB (2.0) / Rugged Fischer USB
(choose up to 1)
Option Area 3: Fingerprint / Contactless SmartCard/NFC
Any Combination Options: 4G LTE multi carrier, no wireless, serial, VGA, 1080p webcam, Insertable SmartCard (bottom), i7 CPU
Panurgy Configurable: All options except i7
* i7, 16GB(8+8), dual drives, GPS, dual pass, fingerprint, contactless SmartCard/NFC, 2nd LAN, 4th USB (2.0), Rugged Fischer USB, webcam, PC Card, serial, bridge battery are not available on Lite model.

14. Bottom Panels Normally flat Except on
- all Performance Models regardless of config
- or Prime/Lite/Touch with any of the following:
Insertable SmartCard (bottom), 2nd LAN, 4th USB (2.0), Rugged Fischer USB, VGA, Serial
Adds 1/3” thickness
No additional weight

15. Toughbook 54 vs 53 Comparison
1.2”
4.4 lbs+
10.7”
54 Performance
1.5”
4.6 lbs +
10.7”
Toughbook 53
5.6 lbs +
2.2”
1.8”
11.1”

16. SmartCard Readers Contactless SmartCard/NFC Insertable SmartCard
Insertable SmartCard (bottom)
Insertable SmartCard (media bay)
Contactless + Insertable = yes
(media bay)
(bottom)
Type
Requires xPAK
PC height
Ease of Use
Mutually Exclusive With
Contactless SmartCard/NFC
No (flush bottom)
1.2”
Very Easy
Fingerprint
Insertable SmartCard (bottom)
Yes
1.5”
Average
n/a
Insertable SmartCard (media bay)
Easy
DVD, PC Card, 2nd Battery, Stylus Pen Holder

17. Accessory Sku # Comments Havis Vehicle Dock
CF-H-PAN-423 CF-H-PAN-421-P & P CF-H-PAN-422-P & P (w/power)
Cradle (no electronics) Dock (no pass & dual pass) – no LIND power supply Dock (no pass & dual pass) – with LIND power supply
Gamber-Johnson Vehicle Dock
P & 02-P P & 0251-P (w/power)
Panasonic Desktop Dock
CF-VEB541AU
Media Bay 2nd Battery
CF-VZSU0KW
Not available with DVD, PC Card, SmartCard (media bay)
Long Life Battery
CF-VZSU0PW
Standard on Prime, Gloved Multi Touch and Performance models.
Lightweight Battery
CF-VZSU0LW
Standard on Lite Model.
Battery Charger
CF-VCBTB3W
LIND Car Charger
CF-LNDDC120
AC Adapter
CF-AA5713AM
Same as 53.
Stylus Pen
CF-VNPM11U
Standard on touch model (no tether). Same as M1.
14.0” Protective Film
CF-VPF17U
Standard on Gloved multi touch model.
Always On Case
TBC54AOCS-P
Fits any 54 (slim or tall bottom).